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Advantage Marketing Systems, Inc. Exceeds April Forecast of 2,500 New Customers Prior to Month End New Customer and Sales Associates Total 3,243 MTD OKLAHOMA CITY, April 28 /PRNewswire-FirstCall/ -- Advantage Marketing Systems, Inc., (AMS) announced April results of its new customer acquisition program totaling 2,811 new preferred customers, surpassing initial projection of 2,500 for the entire month. The customer acquisition program, combined with sales recruiting, produced 3,243 new recurring product autoships month-to-date. "Our associates have added over 6,500 monthly recurring autoship signups in less than 60 days from the marketing launch on March 6, 2004 as compared to approximately 16,500 at the start of the program," said AMS President David D'Arcangelo. "Our retention of free Trial customers looks positive with over 65% to date. We look forward to the Internet marketing campaign adding strength in phase II of our marketing rollout as we move into May and a strong close to the month as associates qualify for promotional events." About Advantage Marketing Systems, Inc. Advantage Marketing Systems, Inc., (http://www.amsonline.com/ ) sells more than 60 natural nutritional supplements, weight management products, and natural skincare including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com/ . Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements. CONTACT: Suzanne Smith 405/419-4955 DATASOURCE: Advantage Marketing Systems, Inc. CONTACT: Suzanne Smith of Advantage Marketing Systems, Inc., +1-405-419-4955 Web site: http://www.amsonline.com/

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