Inuvo’s IntentKey™ Achieves 469% Increase in Organic Searches and 73% Increase in Leads in a Cookie-Free Environment
September 12 2022 - 8:30AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today reported a recent case study in which
its technology solution, IntentKey™, was able to accurately target
relevant ad impressions in a cookie-free environment for a luxury
nationwide fitness club looking to increase the quality of its
sales leads. The campaign resulted in a 469% increase in organic
searches and a 73% increase in qualified leads during the first
month of its deployment.
Richard Howe, CEO of Inuvo, stated, “Safari and
Firefox inventory alone represent close to 40% of web traffic in
the US, and the vast majority of users operate in a cookie-free
environment. By our own estimates, just 25% of all real-time ad
impressions, across all browsers, have a persistent ID that is
actionable, which will continue to decrease as time goes on. The
fact that the inventory pool is continuously shrinking, day-by-day,
as the world moves toward a cookieless future, is creating a
massive disruption in the ad industry by hindering traditional ad
tech ability to target those impressions.”
“In contrast, our technology does not require
any third-party data, the linking of a user’s browsers across
devices or cookie IDs to function. Instead, our patented IntentKey™
technology derives proprietary, just-in-time, AI-generated insights
that facilitate audience selection and targeting, based on the
reasons behind WHY users are interested in products, services and
brands as compared to current methods, where the identity of WHO is
interested is first established so data about that person can be
used to determine that persons fit relative to the audience
criteria. As a result, we know the IntentKey™ is unique and well
positioned in the market, given its ability to cost-effectively
model and target ad impressions in real time within the most
privacy-friendly environments.”
Mr. Howe added, “The campaign for this client
began with an IntentKey™ generated series of broad categories,
which the AI then refined to more precise concepts based on its
understanding of the client’s goals and consumer interests. Thus,
our unique targeting solution allowed the client to accurately
reach people interested in joining a fitness club, at scale, on
cookieless and non-trackable browsing environments. The IntentKey™
AI learns and optimizes its modeling and targeting capabilities,
increasing insights, performance, and budget efficiencies. In other
words, the technology continuously gets smarter as the duration of
the campaign increases, which is why we saw such successful
results.”
About InuvoInuvo®, Inc. (NYSE
American: INUV) is a market leader in Artificial Intelligence built
for advertising. Its IntentKey AI solution is a first-of-its-kind
proprietary and patented technology capable of identifying and
actioning to the reasons why consumers are interested in products,
services, or brands, not who those consumers are. To learn more,
visit www.inuvo.com.
Safe Harbor / Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. You are urged to carefully review and consider
any cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2021 as filed on March 17, 2022, our Quarterly Reports on Form
10-Q, and our other filings with the SEC. Additionally,
forward looking statements are subject to certain risks, trends,
and uncertainties including the continued impact of Covid-19 on
Inuvo’s business and operations. Inuvo cannot provide assurances
that the assumptions upon which these forward-looking statements
are based will prove to have been correct. Should one of these
risks materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those expressed
or implied in any forward-looking statements, and investors are
cautioned not to place undue reliance on these forward-looking
statements, which are current only as of this date. Inuvo does not
intend to update or revise any forward-looking statements made
herein or any other forward-looking statements as a result of new
information, future events or otherwise. Inuvo further expressly
disclaims any written or oral statements made by a third party
regarding the subject matter of this press release. The
information, which appears on our websites and our social media
platforms is not part of this press release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations:David Waldman / Natalya
RudmanCrescendo Communications, LLCTel: (212)
671-1020inuv@crescendo-ir.com
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