Leveraging local expertise and presence to
enhance cybersecurity go-to-market
WATERLOO, ON and DUBAI, UAE, May 11, 2022
/PRNewswire/ -- BlackBerry Limited (NYSE: BB; TSX: BB) today
announced that it has entered into a partnership with Midis Group
to expand its go-to-market sales motion across Eastern Europe, the Middle East, and Africa.
A leading technology company, with a network of over 170
affiliates and partners across these markets, Midis Group will
focus on driving growth for BlackBerry's Cybersecurity business
unit. Midis Group will leverage its on-the-ground expertise, market
knowledge, and regional infrastructure to establish
BlackBerry-branded local offices focused on representing
BlackBerry's comprehensive portfolio of unified endpoint management
solutions and next-generation, AI-based Cylance® cybersecurity
products.
"BlackBerry has always stood for security, trust, and
innovation," said John Chen,
Executive Chairman and CEO of BlackBerry. "As a leading provider of
cybersecurity products and solutions to governments, large
enterprises, and small and medium businesses around the world, we
are pleased to partner with Midis Group to further expand our
business across Eastern Europe,
the Middle East, and Africa. In the face of increasingly frequent
cyberattack attempts and intensifying regulatory scrutiny,
BlackBerry is committed to helping organizations build up their
cybersecurity capabilities and prepare for, prevent, detect, and
respond to cyber threats."
Comprised of more than 5,000 employees who have partnered with
the largest firms in the world, Midis Group excels at providing a
deep bench of expertise, local infrastructure, and successful
execution. Midis Group's experience in delivering advanced IT
products and solutions to their customers has benefited their
clients for over 50 years.
"Working together with BlackBerry, Midis Group will offer a wide
and deep portfolio of endpoint management and cybersecurity
solutions to help our clients keep their employees connected and
secure, while also ensuring the highest level of threat prevention
and protection across their IT infrastructure," said Nabil Bustros, Chairman and CEO of the Midis
Group. Rob Eckelmann, Midis
Advisory Board Chair, added, "We are proud once again to represent
a leading global technology firm, support the business goals of our
customers, and deliver both world-class solutions and proven
results."
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB)
provides intelligent security software and services to enterprises
and governments around the world. The company secures more than
500M endpoints including over
195M vehicles. Based in
Waterloo, Ontario, the company
leverages AI and machine learning to deliver innovative solutions
in the areas of cybersecurity, safety and data privacy solutions,
and is a leader in the areas of endpoint management, endpoint
security, encryption, and embedded systems. BlackBerry's vision is
clear - to secure a connected future you can trust.
BlackBerry. Intelligent Security. Everywhere.
For more information, visit BlackBerry.com and follow
@BlackBerry.
About Midis Group
With more than 5000 professionals,
some 100 of the world's leading technology vendors, and a solid
50-year track record of performance and reliability, the Midis
Group is a multinational organization comprised of over 170
companies across Europe,
Middle East and Africa.
The group is known for its advanced offering of managed IT
services and consultancy, system integration, cloud and data center
capabilities and infrastructure, software, and hardware solutions,
as well as technology distribution and retail.
The Midis Group was named in 2006 as one of the World Economic
Forum's initial 100 Global Growth Companies. For more information,
visit www.midisgroup.com.
Trademarks, including but not limited to BLACKBERRY and
EMBLEM Design are the trademarks or registered trademarks of
BlackBerry Limited, and the exclusive rights to such trademarks are
expressly reserved. All other trademarks are the property of
their respective owners. BlackBerry is not responsible for any
third-party products or services.
Media Contact:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com
Midis Group Media Relations
+961 1 440732
stories@midisgroup.com
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SOURCE BlackBerry Limited