KANSAS CITY, Mo., Oct. 1, 2019 /PRNewswire/ -- Helzberg
Diamonds is taking its customer service to the next level by
inviting couples to get legally married at any of their more-than
200 stores – for free. The national jewelry retailer ordained
hundreds of associates through an exclusive partnership with
Universal Life Church (ULC), enabling all Helzberg Diamonds stores
to legally perform marriage ceremonies in the U.S. beginning
Oct. 2, 2019.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8614651-helzberg-diamonds-free-marriage-ceremonies/
To better understand people's views of wedding traditions,
Helzberg Diamonds recently issued a survey to 1,000 U.S.
millennials and found that a resounding 91% of those surveyed would
consider eloping, and 63% of already-married millennials would
elope if they had to do it all over again. Inspired by the survey
data, and by couples who shared their wedding plans with associates
across the country, the company decided to invite couples to get
"Hitched at Helzberg."
"We listen to our customers, and know that many wish to
modernize current wedding traditions," said Beryl Raff, chairman and chief executive
officer of Helzberg Diamonds. "We discovered that not only did
we already have some ordained associates on staff, a few stores had
also performed marriage ceremonies upon request! Inspired by these
stories, we wanted to become the destination that could, and would,
officiate for these couples in a relaxed and comfortable
environment."
Elevating the in-store experience
Beginning
Oct. 2, 2019, couples interested in
getting "Hitched at Helzberg" just need to bring their partner and
their marriage license to their nearest Helzberg Diamonds location
– no purchase necessary. Ordained associates will be available to
perform free marriage ceremonies during regular work hours in any
Helzberg Diamonds location.
"The Universal Life Church has a long and proud history of
making the institution of marriage more personal and more
accessible," said Rev. George
Freeman, presiding chaplain of the ULC. "We're excited to
welcome new members into the ULC family and are thrilled that so
many associates of Helzberg Diamonds chose to get
ordained."
Couples who plan to get "Hitched at Helzberg" will be
responsible for securing and submitting their marriage licenses and
witnesses in accordance with their state laws prior to the
ceremony. Participating couples will receive a custom celebration
kit from Helzberg Diamonds following the ceremony, including a
commemorative marriage certificate.
Shifting marriage trends
The recent survey data
uncovered additional trends and perceptions of modern love and
romance, including:
- More than half of all respondents believe current engagement
trends and wedding traditions should be modernized
- The top-three reasons millennials consider eloping are to save
money (59%), to avoid having to plan the ceremony (46%) and to keep
the ceremony more intimate (43%)
- 56% percent of respondents who hope to get married would prefer
someone other than a religious figure to officiate their
wedding
- More than half of respondents don't believe there is a set time
people should be together before getting engaged; in fact, 54% of
respondents know of couples, or they themselves, got engaged after
knowing their partner for one month or less
- 70% of millennials surveyed said it's acceptable for women to
propose to men
To learn more about getting "Hitched at Helzberg" or to find a
store near you, visit Helzberg.com/Hitched.
About Helzberg Diamonds
Helzberg Diamonds®,
a retail and online jewelry store focused on customer
service, outstanding quality, and value was founded in 1915 and has
more than 200 stores nationwide featuring a wide selection of fine
jewelry, including diamond engagement
rings and wedding rings, precious gems and watches.
Helzberg Diamonds, an innovator in the retail jewelry industry,
takes pride in offering exceptional value, exclusive designs and
timeless jewelry. Helzberg Diamonds is based in North
Kansas City, Missouri, and is a
subsidiary of Berkshire Hathaway Inc. (NYSE: BRK/A and BRK/B).
For the locations nearest you, call 1-800-HELZBERG (800-435-9237)
or visit Helzberg.com.
About the Survey
Helzberg Diamonds, national jewelry
experts in service of helping today's couples feel loved, recently
partnered with Wakefield Research, a third-party research facility,
to conduct a survey of 1,000 U.S. millennials between May
28-June 1, 2019 in order to better understand the changing dynamics
of modern romance and wedding and engagement traditions. To learn
more visit Helzberg.com/Hitched.
About Universal Life Church
The Universal Life Church
(ULC) is a nondenominational religious organization that has
granted millions of members across the globe all the rights and
privileges to perform legal wedding ceremonies. Membership is open
to anyone, and the ULC welcomes individuals of all backgrounds and
belief systems. Becoming ordained is free and can be done entirely
online at ULC.org. Since the organization's founding, ULC has
provided legal ordination to over 20 million people worldwide.
Couples seeking more information about how to get married in
accordance to their state laws are encouraged to visit ULC.org to
learn more.
Media Contact:
Natalie
Long
Natalie.Long@clynch.com
507.226.5910
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SOURCE Helzberg Diamonds