CHICAGO, May 6, 2019 /PRNewswire/ -- The Kroger Co.
(NYSE: KR) and Home Chef announced today a pilot to enhance its
existing selection of meal kits sold in more than 900 Kroger Family
of Stores across the country with three new options.
- Home Chef Oven-Ready meals feature fresh, ready-to-cook
ingredients packed in an oven-safe tin to make both meal
preparation and clean-up quick and effortless.
- Home Chef Heat & Eat meals are delicious, fully-cooked,
ready-to-heat meals, proteins and sides that can be prepared in as
little as five minutes.
- Home Chef Lunch Kits include salads, grain bowls, sandwiches
and more with fully cooked proteins and can be prepared easily at
home or at the office.
"Our customers' dinnertime needs are constantly evolving," said
Pat Vihtelic, founder and CEO of
Home Chef. "We're thrilled to meet more of their needs with
high-quality meal options that consider different lifestyles and
levels of preparation and cooking times."
Home Chef's new meal solutions will first be available at select
locations in Illinois (Mariano's)
and Ohio (Kroger Cincinnati and
Kroger Columbus), starting this
month. Kroger anticipates rolling out Home Chef meal solutions to
additional markets in 2019.
Vihtelic added, "Our new meal solutions provide additional
flexibility for families and individuals who want to get a
delicious meal on the table whether they have time to cook one of
our meal kits from scratch or need something that can be prepared
more quickly."
Oven-Ready
Oven-Ready meal kits will feature fresh, ready-to-cook
ingredients packed in an oven-safe tin, eliminating the need for
dirtying a pan and cleaning up. Each kit requires less than five
minutes of prep and cooks in about 30 minutes.
Meals are designed to serve two people and will be priced from
$8.50 per serving. There will be six
complete meals available in-store, and the menu will rotate with
new recipes introduced every month. The initial recipes are:
- Garlic Butter Salmon
- Blue Cheese-Crusted Steak
- Tex-Mex Steak
- Chicken Pesto al Forno
- Arroz con Pollo
- Feta-Crusted Chicken
Heat & Eat
Heat & Eat meals represent Home Chef's first foray into
fully-cooked, ready-to-heat products. Shoppers can choose complete
meals or purchase proteins and side dishes separately to mix and
match. The complete meals will be priced from $6.50 per serving.
The menu will rotate, with new meals introduced every month and
will launch with three complete meal choices and a variety of mix
and match options.
Complete Meals:
- Chicken with Broccoli and Seasoned Mashed Potatoes
- Pork al Pastor
- Bacon Macaroni and Cheese
Mix and Match:
- Garlic Pork Sirloin Roast
- Baby Back Ribs
- Smoked Turkey Breast
- Sirloin Steak
- Broccoli and Rice
- Green Beans
- Red Potatoes
- Carrots with Rosemary
Home Chef Lunch Kits
Home Chef Lunch Kits make it easy for customers to enjoy a
fresh, quick and flavorful meal -- no cooking required. Meals
include, grain bowls, salads, sandwiches and tacos with fully
cooked proteins that can be prepared easily at home or at the
office.
The lunch kits are priced from $6.00 per serving. The recipes rotate weekly and
include:
- Guacamole Chicken Salad Sandwich
- Greek Pasta Salad
- Chipotle Steak and Guacamole Salad
- Buffalo Chicken Pasta Salad
- Baja Chicken Salad
- Green Chili Chicken Sandwich
- Snappy Chicken Guacamole Tacos
- Mediterranean Steak & Feta Sandwich
Photography of the new meal solutions is available upon
request.
About Home Chef
Home Chef is one of the largest meal kit delivery companies
in the U.S., with over 3.5 million meals delivered each month.
Founded in 2013, Home Chef offers fresh, pre-portioned ingredients
and easy to follow recipes delivered weekly and is designed for
anyone to be able to cook and everyone to enjoy. The Chicago-based company delivers nationwide. For
two years running, Home Chef has been rated #1 in customer
satisfaction among leading meal kit companies, according to Market
Force Information U.S. Grocery Benchmark Study. Home Chef is a
subsidiary of The Kroger Co. (NYSE: KR). Find out more and get
cooking at www.homechef.com. Follow us on Twitter, Instagram and
Facebook for updates and inspiration.
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SOURCE Home Chef