Advantage Solutions Appointed as North American Sales Agency of Record for McCormick & Company, Inc.
January 31 2019 - 9:00AM
Business Wire
Partnership aligns category leading brands with industry leading
sales talent and capabilities for long-term growth
Advantage Solutions (Advantage) has been appointed as the
McCormick & Company, Inc. (NYSE: MKC) North American sales
agency of record across the majority of their U.S. and Canadian
business.
Advantage is a leading North American provider of business
solutions to consumer goods manufacturers and retailers, with a
suite of technology-enabled services that includes headquarter
sales representation, business intelligence, merchandising, and
marketing solutions from the top-ranked promotions and experiential
agency in the U.S. for five consecutive years according to Ad
Age.
Advantage will provide outsourced headquarter sales, analytics,
and retail merchandising services for McCormick at designated
retailers across the grocery, natural/specialty, convenience, and
military channels throughout the U.S. and Canada.
“We are excited to partner with Advantage, whose ability to help
clients win in all economic conditions has provided them with very
solid growth and the ability to attract and retain the very best
talent,” said Bill Simon, Vice President of U.S. Consumer Products
Sales. “It’s also enabled them to make key investments in
specialized coverage, in-market resources, and new omnichannel and
technology solutions, which have further differentiated their
services to deliver better client outcomes. This will be key to our
long-term success and we are delighted to have a growth-focused
partner to work with us to build our business.”
“We are honored for this opportunity to work with McCormick,
having long admired its team, vision, and business playing in
advantaged categories with leading brands,” said Tanya Domier,
Advantage CEO. “It’s striking to see the parallels between our two
companies, from our similar histories of high performance and
accelerated growth to our commitments to developing passionate,
creative, empowered people. McCormick’s commitment to innovation
make them an ideal Advantage client – one that will benefit greatly
from our customized solutions, proactive approach to managing
brands, and expanded strategic capabilities. We look forward to
taking their business to new heights.”
Advantage will formally begin representing McCormick on February
13, 2019.
About McCormick
McCormick & Company, Incorporated is a global leader in
flavor. With $5.4 billion in annual sales, the company
manufactures, markets and distributes spices, seasoning mixes,
condiments and other flavorful products to the entire food industry
– retail outlets, food manufacturers and foodservice businesses.
Every day, no matter where or what you eat, you can enjoy food
flavored by McCormick. McCormick Brings the Joy of Flavor to
Life™.
For more information, visit www.mccormickcorporation.com.
About Advantage Solutions
Advantage is a leading business solutions provider committed to
driving growth through winning insights and execution. Advantage’s
customizable and technology-enabled sales and marketing solutions
-- including headquarter sales, retail merchandising, business
intelligence, and a full suite of marketing services -- are
designed to help manufacturers and retailers across a broad range
of channels drive consumer demand, increase sales, and achieve
operating efficiencies. Headquartered in Irvine, Calif., Advantage
has offices throughout the United States and Canada and maintains a
platform in select markets throughout Africa, Asia, Australia, and
Europe through which it can service global needs of multi-national
manufacturers.
For more information, please visit
www.advantagesolutions.net.
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version on businesswire.com: https://www.businesswire.com/news/home/20190131005221/en/
Advantage Solutions:Will Minton, VP Corporate MarketingTel:
949-797-3105Email: will.minton@advantagesolutions.net
Bryce Robinson, General CounselTel: 949-794-2204Email:
bryce.robinson@advantagesolutions.net
McCormick:Lori Robinson, VP Corporate Branding &
CommunicationsTel: 410-527-6004Email:
lori_robinson@mccormick.com
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