MADISON, Wis., Aug. 23, 2018 /PRNewswire/ -- Kid Trax, a brand
of Dorel Industries, Inc. (TSX: DII.B, DII.A), has teamed up with
Hasbro to launch a ride-on version of the classic HUNGRY HUNGRY
HIPPOS game. The foot-powered ride-on is themed after the original
green Homer Hippo and allows kids to
get in on the chomping action just like the game. THE HUNGRY HUNGRY
HIPPOS ride-on by Kid Trax is available at Walmart stores and on
Walmart.com and retails for $34.97.
"The HUNGRY HUNGRY HIPPOS ride-on by Kid Trax is the first
foot-powered toy from Kid Trax and allows even younger kids the
chance to play," says Milissa Rick,
senior director of marketing. "This is also a completely different
spin in the ride-on category; the toy is focused on snatching up as
many of the toy balls as possible, just like the game."
With the HUNGRY HUNGRY HIPPOS ride-on by Kid Trax, kids can
either ride on or push the hippo around. When moving, the hippo's
head moves up and down to in a chomping motion to "eat-up" the
included play balls as it rolls over them. The balls are then
stored in a transparent cover in the seat – perfect for playtime
and cleaning up after.
The ride-on is designed for children ages 1 – 3 with a 44-pound
maximum weight. The toy comes with seven colorful play balls and is
best used on hard surfaces, both indoors and out.
To learn more about Kid Trax and its collection of ride-on toys,
visit KidTraxToys.com. Be sure to follow the Kid Trax brand on
Facebook, Twitter, Instagram, and YouTube.
ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a
division of Dorel Industries' (TSX:DII.B, DII.A) Dorel Sports segment, encompassing several
powerhouse brands, Schwinn, Mongoose, Iron Horse, Pacific and
InSTEP. Dorel Industries Inc. has annual sales of US $2.6 billion and employs approximately 10,000
people in facilities located in twenty-five countries worldwide.
Kid Trax makes award winning battery powered ride-on toys. The
brand's attention to detail, creative designs and play features
take favorite play themes and licensed characters and brings them
to life for the child.
ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies, digital
gaming and consumer products, Hasbro offers a variety of ways for
audiences to experience its iconic brands, including NERF, MY
LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World's Most Ethical
Companies® by Ethisphere Institute for the past seven years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro &
@HasbroNews and Instagram (@Hasbro).
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SOURCE Kid Trax