ANN ARBOR, Mich., April 23, 2018 /PRNewswire/ -- Technology
trailblazer Domino's Pizza (NYSE: DPZ) is accelerating its
quest for digital dominance in the restaurant industry and
continuing its investment in developing platforms using artificial
intelligence (AI) by launching a voice recognition application to
take telephone orders coming into its stores.
The global market share leader in pizza was the first to
introduce a voice recognition app that conducted a retail
transaction when it launched its virtual ordering assistant, DOM,
in 2014. Today, Domino's conducts more than 65 percent of its sales
in the U.S. via numerous digital platforms.
"DOM was a key milestone not only for us, but for voice
recognition technology in general," said J. Patrick Doyle, CEO and president of
Domino's. "DOM was also the public face of our initial investment
in artificial intelligence. Voice is a more natural way for people
to interact with technology and that's why we have been investing
in AI for more than half a decade.
"We believe natural voice recognition is the future, as seen by
the rise in virtual assistants, such as Amazon's Alexa and Google
Home. More importantly, artificial intelligence provides great
learning platforms that will enable us to do more to deliver
convenience for our customers and better job experiences for our
team members," Doyle added. "With DOM on the phones, our AnyWare
ordering technology and plans we have for future in-store
technology, our goal is to one day be 100 percent digital."
DOM Voice Recognition Taking Telephone Orders
DOM is currently being tested on the phones in 20 stores across the
U.S. and Domino's plans to expand the platform to more stores in
the coming months.
"While many of our orders come via digital platforms, there are
still millions of customers who like to call in their orders
directly to their local stores," said Dennis Maloney, Domino's chief digital
officer. "DOM can now take those orders, freeing up our store team
members to focus on preparing orders and serving customers already
in the lobby."
Domino's first tested DOM for phoned-in carryout orders in a few
of its company-owned stores. Initial response from customers and
team members was positive.
"Store team members like DOM," said Nicole Prokopczyk, Domino's manager of
corporate operations in Virginia.
"They are focusing on providing better service to in-store
customers while our pizza makers are concentrating on what they do
best – making great-tasting pizzas."
DOM can also help customers determine where their orders are in
the process.
"Some calls to the stores are from customers who have already
ordered," said Maloney. "Based on the phone number, this system
will automatically determine if this is a new call or a follow-up.
If it's a follow-up call, DOM will act as a version of Domino's
Tracker and provide customers with the information they're looking
for."
Domino's Tracker was another restaurant industry first launched
by Domino's in 2008.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the largest pizza company in the world based on
retail sales, with a significant business in both delivery and
carryout pizza. It ranks among the world's top public restaurant
brands with a global enterprise of more than 14,800 stores in over
85 markets. Domino's had global retail sales of over $12.2 billion in 2017, with more than
$5.9 billion in the U.S. and more
than $6.3 billion internationally. In
the fourth quarter of 2017, Domino's had global retail sales of
nearly $4.0 billion, with nearly
$1.9 billion in the U.S. and over
$2.1 billion internationally. Its
system is comprised of independent franchise owners who accounted
for over 97% of Domino's stores as of the fourth quarter of 2017.
Emphasis on technology innovation helped Domino's achieve more than
half of all global retail sales in 2017 from digital channels,
primarily online ordering and mobile applications. In the U.S.,
Domino's generates over 60% of sales via digital channels and has
produced several innovative ordering platforms, including Google
Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and
text message using a pizza emoji. In late 2017, as part of an
industry-first collaboration with Ford Motor Company, Domino's
began a meaningful test of delivery using self-driving
vehicles.
Order – dominos.com
AnyWare Ordering – anyware.dominos.com
Company Info – biz.dominos.com
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Facebook – facebook.com/dominos
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YouTube – youtube.com/dominos
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SOURCE Domino's Pizza