Micron Announces Collaboration With Leading Video Surveillance Solution Providers To Promote ‘Surveillance-Grade’ Edge St...
April 10 2018 - 8:00AM
Micron (Nasdaq:MU) today announced general availability of the
128GB and 256GB density of edge storage microSD card solutions and
collaboration with several leading video surveillance solution
providers to promote surveillance-grade edge storage. Built on
Micron’s industry-leading 64-layer 3D TLC NAND technology, the
newly released solutions enable greater capacity in a smaller
space, delivering up to 30 days of surveillance video storage in
the camera itself.
Over 98 percent of all microSD cards sold globally in 2017 were
used in consumer applications, according to IHS Markit1. These
consumer-grade memory cards are not designed and validated for
commercial use in video surveillance applications. Micron’s
industrial microSD cards are designed specifically for professional
video surveillance use cases and include a three-year warranty for
24x7 continuous video recording usage. The Micron microSD card
design and firmware is optimized to ensure a reliable, robust and
low-maintenance system design that delivers 24x7 continuous
recording capability with minimum video frame drops.
“Due to a lack of surveillance-grade solutions, organizations
have relied on the use of retail microSD cards that are not
optimized for 24x7 recording. As a result, these cards may fail
earlier and also experience video frame drops as high as 30
percent2,” said Amit Gattani, senior director of embedded segment
marketing at Micron. “With a strong industry trend toward more
analytics and artificial intelligence (AI) in surveillance cameras,
there is a growing demand for higher reliability and higher density
storage in the cameras. Micron is addressing this need with
industry-leading density of 256GB in a surveillance-grade microSD
card.”
Edge Storage: Industrial-Quality Storage Designed for
Professional Video Surveillance Applications Micron’s
industrial microSD cards are specifically designed for IP video
surveillance workloads and feature:
- Storage densities of 256GB, 128GB, 64GB, and 32GB, which enable
more video to be stored at the edge, giving system designers
increased flexibility
- At least three years of high-quality, continuous, 24x7 video
recording3 in a wide range of temperatures and environments
- Technology for the cards to self-monitor and provide
information on card usage and expected useful life remaining for
each card
- Special firmware designed for continuous video recording, which
minimizes frame drops and video loss
- A two million hours mean-time-to-failure (MTTF) or 0.44 percent
annualized failure rate (AFR), which is equal or better than most
surveillance Hard Disk Drive4
Customer Enablement and Market Opportunity
According to IHS Markit5, demand for professional video
surveillance cameras continues to grow rapidly. It forecasts that
over 130 million professional video surveillance cameras will be
shipped in 2018, up from about 100 million in 2016. Following
Micron’s release of increased capacities for their surveillance
grade offerings, many leading professional video surveillance
providers have adopted and deploying the solutions across their
products with great success.
“We are pleased that Micron is addressing the surveillance
market with high reliability and high-performance edge storage
products,” said Zhiming Li, product director at Dahua Technology.
“Micron’s new 256GB industrial microSD card now enables use of edge
storage as the primary storage in many SMB solutions and secondary
storage in Enterprise solutions, enabling system integrators to
optimize solution design, increase deployment flexibility and lower
total cost of ownership.”
“Surveillance cameras are now deployed everywhere in highly
distributed environments like smart cities and smart
infrastructure. Edge storage of video and analytics related data in
the surveillance camera gives unique flexibility to system
integrators in optimizing the systems for performance and cost,”
said Yul Pi, product collaboration director at Infinova. “Micron’s
new ultrahigh density microSD cards bring the reliability and
performance required for surveillance systems.”
“The IP surveillance market continues to grow rapidly across all
verticals and has created a rising demand for high-performance and
reliable video storage. Recognizing this increasing need, VIVOTEK
has deployed Micron’s new ultra-high density microSD cards in our
products to provide effective edge storage based solutions for both
SMB and Enterprise use case that enhance design flexibility and
optimize system resources and total cost of ownership,” said
Shengfu Cheng, director of marketing and product development
division at VIVOTEK INC. “It’s important to adopt high-quality,
surveillance-specific microSD cards, and we are pleased that Micron
is leveraging its 3D flash memory leadership to deliver an
optimized solution for this industry.”
”Small to medium businesses will drive significant growth in the
coming years in the video surveillance-as-a-service market,” said
Jon Cropley, senior principal analyst for video surveillance at IHS
Markit, a global business information provider. “Currently, these
organizations typically rely on backend recording solutions for
data storage. However, an increasing number of systems are
available that do not require local network video recorders. The
emergence of high-density edge storage has played a major role in
this.”
“Micron understands surveillance application cases, and
launching ultra-high-density edge storage solutions based on 3D
flash memory technology will change the way video is captured and
stored in future surveillance deployments,” said David Huang,
president of GeoVision, US division. “We view our collaboration
with Micron as a way to leverage edge storage to improve
flexibility in solution designs and deployments while effectively
bringing down the total cost of ownership for our customers.”
Pricing and availability:The 128GB ($59 MSRP)
and 256GB ($119 MSRP) versions of the Micron Industrial microSD
Cards are available now for ordering through Micron global
distribution channels.
Micron is also showcasing the new 256GB Edge Storage solution at
Security Industry Association's (SIA) New Product Showcase at
ISC-West trade event in Las Vegas on April 10th, 2018.
For more information:
- Learn more about Micron's industrial microSD cards
at Micron.com/surveillance
- Micron’s previous announcement related to Surveillance Edge
Storage portfolio
About MicronWe are an industry leader in
innovative memory and storage solutions. Through our global brands
— Micron®, Crucial®, and Ballistix® — our broad portfolio of
high-performance memory and storage technologies, including DRAM,
NAND, NOR Flash, and 3D XPoint™ memory, is transforming how the
world uses information to enrich life. Backed by nearly 40 years of
technology leadership, our memory and storage solutions enable
disruptive trends, including artificial intelligence, machine
learning and autonomous vehicles in key market segments like cloud,
data center, networking, and mobile. Our common stock is traded on
the NASDAQ under the MU symbol. To learn more about Micron
Technology, Inc., visit micron.com.
References & Sources* - 30days of storage
with average video bit rate of 0.75Mbps with 24hrs/day or 1.5Mpbs
with 12hrs/day of video recording 1 - NAND Memory Market Tracker -
Q4 2017, IHS Markit. 2 - Micron System Lab test data3 - Micron lab
test data based, with up to 8Mbps video bit rate for 256GB microSD
card 4 - Reference WD Purple drive & Seagate Skyhawk HDD specs
5 - IHS Markit’s Top Video Surveillance Trends for 2018.
Information is not an endorsement of Micron. Any reliance on these
results is at the third party’s own risk. Visit technology.ihs.com
for more details.
Public Relations Contact:
David Oro
+1 (707) 558-8585
davidoro@micron.com
Investor Relations Contact:
Shanye Hudson
+1 (208) 492-1205
shudson@micron.com
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