Funai Electric and Roku Announce Plans to Bring Magnavox Roku TVs to Market
January 03 2018 - 9:01AM
Business Wire
New HD Magnavox Roku TVs to be Available in the
U.S. this Spring
Roku, Inc. (Nasdaq: ROKU) and Funai Electric today announced
that Funai will extend its Roku TV licensing agreement to include
the Magnavox brand in addition to the previously announced Philips
brand. Funai will leverage the Roku TV platform to build and
deliver Magnavox Roku TVs featuring the Roku® operating system
(OS). HD Magnavox Roku TV models are expected to be available in
select retailers in the U.S. this spring.
“Magnavox is a respected, 100-year-old American brand and
remains an American-designed TV product line. With the launch of
our Magnavox Roku TVs we bring the latest smart TV technology to
this trusted brand,” said Peter Swinkels, general manager, product
planning at Funai Electric. “The Roku OS delivers a wide breadth of
content, simple navigation and search, an easy-to-use remote and
regular software updates so we can offer a great TV experience to
our customers.”
“Just a couple of months ago we announced our partnership with
Funai to market Philips Roku TVs, and now we’re happy to bring the
Magnavox TV brand into the Roku TV® licensing program,” said Chas
Smith, general manager of Roku TV and players. “Magnavox is
recognized for its very long history of delivering quality and
high-performance at a smart price, and will no doubt build a very
compelling Roku TV for consumers.”
Building a Better Smart TV
The Roku TV licensing program offers TV brands an easy,
efficient, and cost-effective way to build smart TVs that consumers
love to use. Roku provides a low-cost hardware reference design so
TV brands can offer a best-in-class smart TV at competitive price
points. The Roku OS powers the TV while Roku provides regular,
automatic software updates so consumers can be sure they have the
latest and greatest content and features.
About Funai Electric
Funai Electric Co., LTD is the exclusive licensee for Philips
and Magnavox consumer televisions and home video products in North
America. Funai Electric Co., Ltd., established in 1961, is
headquartered in Osaka, Japan and is listed in the Tokyo Securities
Exchange First Section (6839). In addition to the consumer
electronic product brands sold by Funai Corporation and the
products sold by other Funai sales and marketing companies in Asia,
Europe, and South America, Funai Electric Company, Ltd. is a major
original equipment manufacturer (OEM) supplier for appliance,
consumer electronics, computer, and computer peripheral companies
at a global level.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and Roku
TV models are available around the world through direct retail
sales and licensing arrangements with TV OEMs and service
operators. Roku is headquartered in Los Gatos, Calif. U.S.A.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
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