UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

SCHEDULE 13D

 

Under the Securities Exchange Act of 1934
(Amendment No. 7)*

 

  Criteo S.A.  
  (Name of Issuer)  
     
  American Depositary Shares, each representing one
Ordinary Share, nominal value €0.025 per share
 
  (Title of Class of Securities)  
     
  226718104  
  (CUSIP Number)  
     
  Connie Neumann
Office and compliance manager
Petrus Advisers Ltd
Eighth Floor, 6 New Street Square, New Fetter Lane
London EC4A 3AQ, United Kingdom
+44 20 7933 8831
 
  (Name, Address and Telephone Number of Person  
  Authorized to  
  Receive Notices and Communications)  
     
  September 6, 2024  
  (Date of Event which Requires Filing of this Statement)  

 

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

 

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

 

 

CUSIP No. 226718104 13D Page 2 of 9

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Petrus Advisers Ltd.
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a)
    (b)
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)  
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  United Kingdom    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

  0
   
8 SHARED VOTING POWER
  3,610,130
   
9 SOLE DISPOSITIVE POWER
  0
   
10 SHARED DISPOSITIVE POWER
  4,063,800

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  4,063,800  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)  
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  7.26%1    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  FI    
       

 

1Based on 55,985,114 Shares (as defined herein) outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on August 1, 2024.

 

 

 

CUSIP No. 226718104 13D Page 3 of 9

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Klaus Umek
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a)
    (b)
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO, PF    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)  
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  Austrian    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

  22,500
   
8 SHARED VOTING POWER
  3,610,130
   
9 SOLE DISPOSITIVE POWER
  22,500
   
10 SHARED DISPOSITIVE POWER
  4,063,800

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  4,086,300  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)  
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  7.30%2    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  IN, HC    
       

 

2Based on 55,985,114 Shares outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on August 1, 2024.

 

 

 

CUSIP No. 226718104 13D Page 4 of 9

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Till Hufnagel
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a)
    (b)
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO, PF    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)  
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  German    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

  212,561
   
8 SHARED VOTING POWER
  3,610,130
   
9 SOLE DISPOSITIVE POWER
  212,561
   
10 SHARED DISPOSITIVE POWER
  4,063,800

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  4,276,361  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)  
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  7.64%3    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  IN, HC    
       

 

3Based on 55,985,114 Shares outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on August 1, 2024.

 

 

 

CUSIP No. 226718104 13D Page 5 of 9

 

EXPLANATORY NOTE

 

Pursuant to Rule 13d-2 under the Act, this Amendment No. 7 to the Schedule 13D (“Amendment No. 7”) amends certain items of the Schedule 13D filed by the Reporting Persons with the Securities and Exchange Commission (the “Commission”) on February 27, 2024, as amended by Amendment No. 1 filed with the Commission on April 18, 2024, Amendment No. 2 filed with the Commission on April 24, 2024, Amendment No. 3 filed with the Commission on May 15, 2024, Amendment No. 4 filed with the Commission on May 29, 2024, Amendment No. 5 filed with the Commission on July 11, 2024, and Amendment No. 6 filed with the Commission on August 20, 2024 (collectively, the “Schedule 13D”), relating to the American Depositary Shares (the “ADS”), each representing one ordinary share, nominal value €0.025 per share (the “Shares”) of Criteo S.A., a French société anonyme whose headquarters are located at 32 rue Blanche, 75009 Paris, France (the “Issuer”). All capitalized terms contained herein but not otherwise defined shall have the meanings ascribed to such terms in the Schedule 13D.

 

 

 

CUSIP No. 226718104 13D Page 6 of 9

 

Item 3. Source and Amount of Funds or Other Consideration.

 

Item 3 of the Schedule 13D is hereby amended and supplemented as follows:

 

A total of approximately $34 million, excluding commissions, was used to acquire our new stake of ADS compared to the previous filing of Amendment No. 6 on August 20, 2024, which amount includes proceeds related to repurchase agreements with RBC Bank. The sources of funds used to purchase the ADS reported herein include the working capital of the investment vehicles and managed accounts that own the ADS directly, for which Petrus serves as investment manager or portfolio adviser, the personal funds of the private individuals who have signed powers of attorney in favor of Petrus, Mr. Hufnagel and Mr. Umek, and proceeds related to the Reporting Persons’ repurchase agreements with RBC Bank.

 

Item 5. Interest in Securities of the Issuer

 

Item 5(a)-(c) of the Schedule 13D is hereby amended and supplemented as follows: 

 

(a)See rows (11) and (13) of pages 2, 3 and 4 of this Amendment No. 7 for the aggregate number of ADS and percentage of ADS beneficially owned by the Reporting Persons as of September 6, 2024. These amounts include (i) an aggregate 2,800,000 ADS that the Reporting Persons have the right to acquire within 60 days upon exercise of long standardized call options, (ii) 510,000 ADS that the Reporting Persons have the right to recall at any time at a price of $46.75, pursuant to a repurchase agreement with RBC Bank that is scheduled to terminate on October 11, 2024, and (iii) 25,000 ADS that the Reporting Persons have the right to recall at any time at a price of $0.00, pursuant to a repurchase agreement with RBC Bank that currently has no expiration date. The aggregate percentage of ADS reported beneficially owned by the Reporting Persons is based upon 55,985,114 Shares outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed by the Issuer with the Commission on August 1, 2024.

 

(b)See rows (7) through (10) of pages 2, 3 and 4 of this Amendment No. 7 for the ADS as to which the Reporting Persons have the sole or shared power to vote or direct the vote and sole or shared power to dispose or direct the disposition as of September 6, 2024. Each of Petrus, Mr. Hufnagel and Mr. Umek may be deemed to share voting power and share dispositive power over the ADS and options to acquire ADS held directly by the investment vehicles and managed accounts for which Petrus serves as investment manager or portfolio adviser and the private individuals who have signed powers of attorney in favor of Petrus.

 

(c)The transactions in the ADS effected by the Reporting Persons since the filing of Amendment No. 6 on August 20, 2024 and through September 6, 2024 are set forth on Schedule 8 attached hereto.

 

 

 

CUSIP No. 226718104 13D Page 7 of 9

 

SIGNATURE

 

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

    Petrus Advisers Ltd.
     
By: /s/ Suraj Shah
    Suraj Shah
    (Name)
     
    Director
    (Title)
     
    September 10, 2024
    (Date)

 

By: /s/ Klaus Umek
    Klaus Umek
    (Name)
     
    September 10, 2024
    (Date)

 

By: /s/ Till Hufnagel
    Till Hufnagel
    (Name)
     
    September 10, 2024
    (Date)

 

 

 

CUSIP No. 226718104 13D Page 8 of 9

 

SCHEDULE 8

 

Transactions in the ADS of the Issuer by the Reporting Persons since the filing of Amendment No. 6

 

The following table sets forth all transactions in the ADS effected since the filing of Amendment No. 6 on August 20, 2024 by the Reporting Persons. Except as noted below, all such transactions were effected in the open market through brokers and the price per share excludes commissions.

 

Reporting Person   Type   Quantity4   Name of Security   Price5   Trade Date6
Petrus Advisers LTD   Buy Cover   18,750   CRTO US Equity   48.975333   20240819
Petrus Advisers LTD   Buy Cover   24,658   CRTO US Equity   48.824237   20240819
Petrus Advisers LTD   Sell   -500   CRTO US Equity   49.044600   20240819
Petrus Advisers LTD   Buy Cover   17,000   CRTO US Equity   48.900434   20240820
Petrus Advisers LTD   Buy Cover   18,532   CRTO US Equity   48.782580   20240820
Petrus Advisers LTD   Buy Cover   5,000   CRTO US Equity   49.032064   20240821
Petrus Advisers LTD   Sell   -450   CRTO US Equity   49.460000   20240821
Petrus Advisers LTD   Buy Cover   5,000   CRTO US Equity   49.065000   20240822
Petrus Advisers LTD   Sell Short   -1,321   CRTO US Equity   49.501499   20240822
Petrus Advisers LTD   Buy Cover   11,250   CRTO US Equity   49.254009   20240822
Petrus Advisers LTD   Buy Cover   3,500   CRTO US Equity   49.168703   20240822
Petrus Advisers LTD   Buy Cover   5,000   CRTO US Equity   49.077616   20240823
Petrus Advisers LTD   Buy Cover   14,834   CRTO US Equity   49.282888   20240823
Petrus Advisers LTD   Buy Cover   10,166   CRTO US Equity   49.436988   20240823
Petrus Advisers LTD   Sell   -500   CRTO US Equity   49.330000   20240823
Petrus Advisers LTD   Buy Cover   15,500   CRTO US Equity   49.237737   20240826
Petrus Advisers LTD   Sell Short   -30,589   CRTO US Equity   49.780000   20240826
Petrus Advisers LTD   Sell Short   -5,604   CRTO US Equity   49.780000   20240826
Petrus Advisers LTD   Sell Short   -3,487   CRTO US Equity   49.805139   20240826
Till Hufnagel   Sell   -15,000   CRTO US Equity   49.000000   20240826
Petrus Advisers LTD   Sell   -1,100   CRTO US Equity   49.651700   20240826
Petrus Advisers LTD   Buy Cover   78,511   CRTO US Equity   47.754741   20240827
Petrus Advisers LTD   Buy   289   CRTO US Equity   47.754741   20240827
Petrus Advisers LTD   Buy   75,855   CRTO US Equity   48.175761   20240827
Petrus Advisers LTD   Sell   -1,049   CRTO US Equity   48.998337   20240827

 

4 Quantity of options reflects number of contracts, with each contract representing 100 ADS.
5 Price per share in US dollars.
6

Trade dates are following the format YYYYMMDD.

 

 

 

 

CUSIP No. 226718104 13D Page 9 of 9

 

Petrus Advisers LTD   Buy   5,000   CRTO US Equity   48.708596   20240827
Petrus Advisers LTD   Buy   11,000   CRTO US Equity   48.827227   20240827
Petrus Advisers LTD   Buy   5,500   CRTO US Equity   48.820553   20240827
Petrus Advisers LTD   Buy   163,800   CRTO US Equity   47.877828   20240827
Petrus Advisers LTD   Buy   11,645   CRTO US Equity   46.810538   20240827
Petrus Advisers LTD   Buy   15,500   CRTO US Equity   47.477374   20240828
Petrus Advisers LTD   Buy   27,646   CRTO US Equity   46.977031   20240828
Petrus Advisers LTD   Buy   27,500   CRTO US Equity   47.226964   20240828
Till Hufnagel   Buy   12,000   CRTO US Equity   47.340000   20240828
Petrus Advisers LTD   Buy   17,500   CRTO US Equity   46.927753   20240829
Petrus Advisers LTD   Buy   13,900   CRTO US Equity   46.954393   20240830
Petrus Advisers LTD   Buy   41,750   CRTO US Equity   46.951396   20240830
Petrus Advisers LTD   Buy   9,000   CRTO US Equity   47.077292   20240830
Petrus Advisers LTD   Buy   5,000   CRTO US Equity   45.098402   20240903
Petrus Advisers LTD   Buy   19,300   CRTO US Equity   45.544912   20240903
Petrus Advisers LTD   Buy   10,000   CRTO US Equity   45.264222   20240904
Petrus Advisers LTD   Sell   -2,450   CRTO US Equity   45.404824   20240904
Petrus Advisers LTD   Buy   43,400   CRTO US Equity   45.289775   20240904
Petrus Advisers LTD   Sell   -1,303   CRTO US Equity   45.436163   20240905
Petrus Advisers LTD   Buy   600   CRTO US Equity   44.910000   20240905
Petrus Advisers LTD   Buy   21,704   CRTO US Equity   44.539320   20240906
Petrus Advisers LTD   Buy   39,000   CRTO US Equity   44.608609   20240906
Petrus Advisers LTD   Buy   3,296   CRTO US Equity   44.530243   20240906
Petrus Advisers LTD   Buy   30,000   CRTO US Equity   44.317148   20240906
Petrus Advisers LTD   Buy   370   CRTO US Equity   44.090000   20240906

 

 

 

 


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