FALSE0001341766561276-223900013417662024-08-062024-08-06

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 6, 2024
CELSIUS HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Nevada
001-3461120-2745790
(State or other jurisdiction of incorporation)(Commission File Number)(IRS Employer Identification No.)
2424 N Federal Highway, Suite 208, Boca Raton, Florida 33431
(Address of principal executive offices and zip code)
(561) 276-2239
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
☐Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of Each Exchange on Which Registered
Common Stock, $0.001 par value per shareCELH
Nasdaq Capital Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o


Item 2.02 Results of Operations and Financial Condition.

On August 6, 2024, Celsius Holdings, Inc. a Nevada corporation ("Celsius") issued an earnings release announcing its financial results for the second quarter and six months ended June 30, 2024, and announcing that Celsius' Management team will host a webcast that day at 8:00 a.m. Eastern Time to discuss the financial results with the investment community. A copy of the earnings release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference in this Item 2.02.
The webcast may be accessed at https://ir.celsiusholdingsinc.com at least 10 minutes before the start of the call.

Item 7.01 Regulation FD Disclosure.

The information furnished pursuant to Item 2.02 of this Current Report on Form 8-K is incorporated by reference in this Item 7.01. In addition, Celsius is providing a Second Quarter 2024 Investor Presentation which it has furnished as Exhibit 99.2 to this Current Report on Form 8-K and which is incorporated by reference in this Item 7.01.

The information contained in this Current Report on Form 8-K, including Exhibit 99.1 and Exhibit 99.2 furnished herewith, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that Section and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01 Financial Statements and Exhibits.
(d)Exhibits
Exhibit NoDescription
104Cover Page Interactive Data File (embedded within the Inline XBRL document)


SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
CELSIUS HOLDINGS, INC.
Date: August 6, 2024
By:
/s/ John Fieldly
John Fieldly, Chief Executive Officer


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Celsius Holdings Reports Second Quarter 2024 Financial Results
Record second quarter revenue of $402.0 million, up 23% year over year
Record second quarter gross profit of $209.1 million, up 32% year over year
Second quarter diluted EPS of $0.28, up 65% year over year

BOCA RATON, Fla., Aug. 6, 2024 -— Celsius Holdings, Inc. (Nasdaq: CELH), maker of CELSIUS®, the premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGY™, today reported record second quarter 2024 financial results.
Summary Financials2Q 20242Q 2023Change1H 20241H 2023Change
(Millions except for percentages and EPS)
Revenue$402.0$325.923%$757.7$585.829%
N. America$382.4$310.823%$721.9$559.429%
International$19.6$15.130%$35.8$26.436%
Gross Margin52.0%48.8%+320 BPS51.6%46.6%+500 BPS
Net Income$79.8$51.555%$157.6$92.770%
Net Income att. to Common Shareholders$66.7$40.863%$131.5$72.282%
Diluted EPS$0.28$0.1765%$0.55$0.3177%
Adjusted EBITDA*$100.4$78.129%$188.4$126.948%
John Fieldly, Chairman and CEO of Celsius Holdings, Inc., said: “Celsius today reported its best second quarter financial results ever, delivering records in revenue, gross profit and gross margin. Celsius continued to lead the energy drink category, contributing 47 percent of all second-quarter growth, and we believe that we are well-positioned to capture incremental category dollar share. Celsius innovation is giving consumers great tasting, better-for-you energy drink products that are filling a whitespace and bringing new consumers to an evolving energy drink category.”

FINANCIAL HIGHLIGHTS FOR THE SECOND QUARTER OF 2024
Revenue for the second quarter of 2024 increased 23% to $402.0 million compared to $325.9 million for the prior-year period, driven primarily by the North American business and the company’s success in sustaining consumer demand growth. Revenue in the quarter was offset in part by reduction in inventory days on hand by a large distributor.
*The company reports financial results in accordance with generally accepted accounting principles in the United States (“GAAP”), but management believes that disclosure of Adjusted EBITDA, a non-GAAP financial measure that management uses to assess our performance, may provide users with additional insights into operating performance. Please see “Use of Non-GAAP Measures” and reconciliations of this non-GAAP measure to the most directly comparable GAAP measure, both of which can be found below.



Retail sales of Celsius in total U.S. MULOC grew by 36.5% year over year in the second quarter of 20241 as reported by Circana for the last-thirteen-week period ended June 30, 2024.

International sales of $19.6 million increased 30% year over year in the second quarter from $15.1 million, driven by ongoing velocity improvements and brand awareness.

Gross profit for the second quarter of 2024 increased 32% to $209.1 million compared to $159.0 million for the prior-year period. Gross profit as a percentage of revenue was 52.0% for the three months ended June 30, 2024, up from 48.8% for the prior-year period, as a result of freight optimization and lower materials costs.

Diluted earnings per share for the second quarter increased 65% to $0.28 compared to $0.17 for the prior-year period, driven by improvements in gross margin and leverage across SG&A.

FINANCIAL HIGHLIGHTS FOR THE FIRST HALF OF 2024
Revenue for the first half of 2024 increased 29% to $757.7 million compared to $585.8 million for the prior-year period. International sales of $35.8 million increased 36% from $26.4 million for the prior-year period.

Gross profit for the first half of 2024 increased 43% to $391.3 million compared to $272.8 million for the prior-year period. Gross profit as a percentage of revenue was 51.6% for the six months ended June 30, 2024, up from 46.6% for the prior-year period.

Diluted earnings per share for the first half of the year increased 77% to $0.55 compared to $0.31 for the prior-year period, driven by improvements in gross margin and leverage across SG&A.


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1Circana Total US MULOC L13W ended 6/30/24, RTD Energy



BUSINESS OPERATIONS AND COMPANY HIGHLIGHTS
Share Growth
Celsius’ energy drink category dollar share in MULOC in the last-four-week period ended July 14, 2024, was 11%, an increase of 1.4 points compared to the year-ago period2. This share performance delivered quarter-over-quarter sales growth for Celsius of 11.8% within the category3.

Celsius gained approximately 35% more retail shelf space, increasing the average SKUs selling per store to 20 from 15, according to Circana’s last-four-week read ended July 14, 2024, compared to the last-four-week period ended Dec. 3, 20234.

Alternative Growth Drivers
Club channel sales for the quarter ended June 30, 2024, increased 30% to $88.0 million compared to $67.9 million for the prior-year period.

Celsius sales to Amazon increased 41% year over year to approximately $39.9 million for the quarter ended June 30, 2024.

Approximately 12.1% of Celsius’ total U.S. sales to PepsiCo in the second quarter of 2024 was to the food service channel.

Innovation and Marketing
Sales of CELSIUS Essentials continue to exceed the company’s expectations and have reached 64% ACV and 4.4 average items sold per store5. CELSIUS Essentials were sold in more than 124,602 stores in the last-four-week period ended July 14, 20246.

Celsius introduced three great tasting and refreshing 12-ounce flavors during the summer: CELSIUS Sparkling Watermelon Lemonade, CELSIUS Sparkling Kiwi Strawberry and CELSIUS Sparkling Cherry Cola. Additionally, three new CELSIUS On The Go powders debuted in the second quarter: CELSIUS On The Go Peach Vibe, CELSIUS On The Go Tropical Vibe and CELSIUS On The Go Arctic Vibe.

International Expansion
Celsius began sales in the UK and Ireland in the second quarter of 2024 through the fitness channel and in select gyms.

Sales in Canada continued to exceed the company’s initial expectations in the second quarter of 2024, during which we introduced CELSIUS Sparkling Green Apple Cherry to the Canadian market.

Sales in Australia, France and New Zealand are expected to begin in the second half of this year with broadening reach throughout 2025.
Second Quarter 2024 Earnings Webcast
Management will host a webcast at 8 a.m. EDT on Tuesday, Aug. 6, 2024, to discuss the company’s second quarter financial results with the investment community. Investors are invited to join the webcast accessible from https://ir.celsiusholdingsinc.com. Downloadable files, an audio replay and transcript will be made available on the Celsius Holdings investor relations website.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH) is the maker of energy drink brand CELSIUS®, a lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. For more information, please visit www.celsiusholdingsinc.com.


2Circana Total US MULOC L4W ended 7/14/24, RTD Energy
3Circana Total US MULOC L13W ended 6/30/24, RTD Energy
4Circana Total US MULOC L4W ended 12/3/23 v. L4W ended 7/14/24, RTD Energy
5Circana Total US MULOC L4W ended 7/14/24, RTD Energy
6Circana Total US MULOC L4W ended 7/14/24, RTD Energy



Contacts
Paul Wiseman
Investors: investorrelations@celsius.com
Press: press@celsius.com

Forward-Looking Statements
This press release contains statements that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations or financial position, or state other forward-looking information. You can identify these statements by the use of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” “could,” “project,” “plan,” “potential,” “designed,” “seek,” “target,” and variations of these terms, the negatives of such terms and similar expressions. You should not rely on forward-looking statements because Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include but are not limited to: the strategic investment by and long term partnership with PepsiCo, Inc.; management’s plans and objectives for international expansion and future operations globally; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to satisfy, in a timely manner, all Securities and Exchange Commission (the “SEC”) required filings and the requirements of Section 404 of the Sarbanes-Oxley Act of 2002 and the rules and regulations adopted under that Section; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the SEC, such as its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. Celsius Holdings does not undertake any obligation to update forward-looking information, except to the extent required by applicable law.





CELSIUS HOLDINGS, INC. - FINANCIAL TABLES
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except par value)
(Unaudited)
June 30, 2024December 31, 2023
ASSETS
Current assets:
Cash and cash equivalents$903,210 $755,981 
Accounts receivable-net262,920 183,703 
Note receivable-current-net1,166 2,318 
Inventories-net180,669 229,275 
Deferred other costs-current14,124 14,124 
Prepaid expenses and other current assets22,900 19,503 
Total current assets1,384,9891,204,904
Property and equipment-net36,282 24,868 
Deferred tax assets22,727 29,518 
Right of use assets-operating leases1,507 1,957 
Right of use assets-finance leases233 208 
Deferred other costs-non-current241,276 248,338 
Intangibles-net11,491 12,139 
Goodwill13,730 14,173 
Other long-term assets6,653 291 
Total Assets$1,718,888 $1,536,396 
LIABILITIES, MEZZANINE EQUITY AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable$47,423 $42,840 
Accrued expenses79,633 62,120 
Income taxes payable5,374 50,424 
Accrued promotional allowance156,479 99,787 
Lease liability obligation-operating leases-current729 980 
Lease liability obligation-finance leases61 59 
Deferred revenue-current9,513 9,513 
Other current liabilities13,772 10,890 
Total current liabilities312,984 276,613 
Lease liability obligation-operating leases-non-current762 955 
Lease liability obligation-finance leases-non-current228 193 
Deferred tax liabilities2,201 2,880 
Deferred revenue-non-current162,471 167,227 
Total Liabilities478,646447,868
Commitment and contingencies (Note 15)
Mezzanine Equity:
Series A convertible preferred shares, $0.001 par value, 5% cumulative dividends; 1,466,666 shares issued and outstanding at each of June 30, 2024 and December 31, 2023, aggregate liquidation preference of $550,000 as of June 30, 2024 and December 31, 2023.
824,488 824,488 
Stockholders’ Equity:
Common stock, $0.001 par value; 300,000,000 shares authorized, 233,344,377 and 231,787,482 shares issued and outstanding at June 30, 2024 and December 31, 2023, respectively.78 77 
Additional paid-in capital286,173 276,717 
Accumulated other comprehensive loss(2,363)(701)
Retained earnings (accumulated deficit)131,866 (12,053)
Total Stockholders’ Equity415,754 264,040 
Total Liabilities, Mezzanine Equity and Stockholders’ Equity$1,718,888 $1,536,396 



CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(In thousands, except per share amounts)
(Unaudited)

For the Three Months Ended June 30,For the Six Months Ended June 30,
2024202320242023
Revenue$401,977 $325,883 $757,685 $585,822 
Cost of revenue192,879 166,889 366,380 313,010 
Gross profit209,098 158,994 391,305 272,812 
Selling, general and administrative expenses114,850 94,181 213,867 163,086 
Income from operations94,248 64,813 177,438 109,726 
Other income (expense):
Interest income on note receivable— 28 28 73 
Interest income,net10,647 5,545 20,259 10,469 
Foreign exchange loss(264)(931)(633)(1,049)
Total other income10,383 4,642 19,654 9,493 
Net income before provision for income taxes104,631 69,455 197,092 119,219 
Provision for income taxes(24,848)(17,946)(39,498)(26,483)
Net income$79,783 $51,509 $157,594 $92,736 
Dividends on Series A convertible preferred stock(6,838)(6,856)(13,675)(13,637)
Income allocated to participating preferred stock(6,289)(3,890)(12,417)(6,898)
Net income attributable to common stockholders$66,656 $40,763 $131,502 $72,201 
Other comprehensive (loss) income:
Foreign currency translation adjustments, net of income tax(308)(590)(1,662)4 
Comprehensive income$66,348 $40,173 $129,840 $72,205 
*Earnings per share:
Basic$0.29 $0.18 $0.56 $0.31 
Dilutive$0.28 $0.17 $0.55 $0.31 


*Please refer to Note 3 in the Company’s Quarterly Report on Form 10-Q for the period ended June 30, 2024, for Earnings per Share reconciliations.











RECONCILIATION OF NON-GAAP FINANCIAL MEASURES

Reconciliation of GAAP net income to non-GAAP adjusted EBITDA

Three months ended
June 30,		Six months ended
June 30,
2024202320242023
Net income (GAAP measure)$79,783 $51,509 $157,594 $92,736 
Add back/(Deduct):
Net interest income(10,647)(5,573)(20,287)(10,542)
Provision for income taxes24,848 17,946 39,498 26,483 
Depreciation and amortization expense1,418 698 2,648 1,246 
Non-GAAP EBITDA95,402 64,580 179,453 109,923 
Stock-based compensation1
4,746 5,735 8,309 11,242 
Foreign exchange264 931 633 1,049 
Distributor Termination2
— (1,007)— (3,241)
Legal Settlement Costs3
— 7,900 — 7,900 
Non-GAAP Adjusted EBITDA$100,412 $78,139 $188,395 $126,873 
a7
b8

17Selling, general and administrative expenses related to employee non-cash stock-based compensation expense. Stock-based compensation expense consists of non-cash charges for the estimated fair value of unvested restricted share unit and stock option awards granted to employees and directors. The Company believes that the exclusion provides a more accurate comparison of operating results and is useful to investors to understand the impact that stock-based compensation expense has on its operating results.
28 2023 distributor termination represents reversals of accrued termination payments. The unused funds designated for termination expense payments to legacy distributors were reimbursed to Pepsi for the quarter ended June 30, 2023.
3 2023 Legal class action settlement pertained to the McCallion vs Celsius Holdings class action lawsuit, which we settled during the quarter ended June 30, 2023.



USE OF NON-GAAP MEASURES

Celsius defines Adjusted EBITDA as net income before net interest income, income tax expense (benefit), and depreciation and amortization expense, further adjusted by excluding stock-based compensation expense, foreign exchange gains or losses, distributor termination fees, legal settlement costs and certain impairment charges. Adjusted EBITDA is a non-GAAP financial measure.

Celsius uses Adjusted EBITDA for operational and financial decision-making and believes these measures are useful in evaluating its performance because they eliminate certain items that management does not consider indicators of Celsius’ operating performance. Adjusted EBITDA may also be used by many of Celsius’ investors, securities analysts, and other interested parties in evaluating its operational and financial performance across reporting periods. Celsius believes that the presentation of Adjusted EBITDA provides useful information to investors by allowing an understanding of measures that it uses internally for operational decision-making, budgeting and assessing operating performance.

Adjusted EBITDA is not a recognized term under GAAP and should not be considered as a substitute for net income or any other financial measure presented in accordance with GAAP. Non-GAAP financial measures have limitations as analytical tools and should not be considered in isolation or as substitutes for analysis of Celsius’ results as reported under GAAP. Celsius strongly encourages investors to review its financial statements and publicly filed reports in their entirety and not to rely on any single financial measure.

Because non-GAAP financial measures are not standardized, Adjusted EBITDA, as defined by Celsius, may not be comparable to similarly titled measures reported by other companies. It therefore may not be possible to compare Celsius’ use of these non-GAAP financial measures with those used by other companies.






C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N Aug. 6, 2024 INVESTOR PRESENTATION

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N SAFE HARBOR & NON-GAAP MEASURES This press release contains statements that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements contain projections of Celsius Holdings’ future results of operations or financial position, or state other forward-looking information. You can identify these statements by the use of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” ”could,” ”project,” ”plan,” “potential,” ”designed,” “seek,” “target,” and variations of these terms, the negatives of such terms and similar expressions. You should not rely on forward-looking statements because Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include but are not limited to: the strategic investment by and long term partnership with PepsiCo, Inc.; management’s plans and objectives for international expansion and future operations globally; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to satisfy, in a timely manner, all Securities and Exchange Commission (the “SEC”) required filings and the requirements of Section 404 of the Sarbanes-Oxley Act of 2002 and the rules and regulations adopted under that Section; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the SEC, such as its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. Celsius Holdings does not undertake any obligation to update forward-looking information, except to the extent required by applicable law. Use of Non-GAAP Measures Celsius defines Adjusted EBITDA as net income before net interest income, income tax expense (benefit), and depreciation and amortization expense, further adjusted by excluding stock-based compensation expense, foreign exchange gains or losses, distributor termination fees, legal settlement costs and certain impairment charges. Adjusted EBITDA is a non-GAAP financial measure. Celsius uses Adjusted EBITDA for operational and financial decision-making and believes these measures are useful in evaluating its performance because they eliminate certain items that management does not consider indicators of Celsius’ operating performance. Adjusted EBITDA may also be used by many of Celsius’ investors, securities analysts, and other interested parties in evaluating its operational and financial performance across reporting periods. Celsius believes that the presentation of Adjusted EBITDA provides useful information to investors by allowing an understanding of measures that it uses internally for operational decision-making, budgeting and assessing operating performance. Adjusted EBITDA is not a recognized term under GAAP and should not be considered as a substitute for net income or any other financial measure presented in accordance with GAAP. Non-GAAP financial measures have limitations as analytical tools and should not be considered in isolation or as substitutes for analysis of Celsius’ results as reported under GAAP. Celsius strongly encourages investors to review its financial statements and publicly filed reports in their entirety and not to rely on any single financial measure. Because non-GAAP financial measures are not standardized, Adjusted EBITDA, as defined by Celsius, may not be comparable to similarly titled measures reported by other companies. It therefore may not be possible to compare Celsius’ use of these non-GAAP financial measures with those used by other companies. 2

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N DEFINITIONS MULO: A Circana measurement geography that reports aggregated CPG sales data from top channels across food, drug, mass, dollar and military. MULOC: A Circana measurement geography that reports aggregated CPG sales data from top channels across food, drug, mass, dollar, military and convenience stores. MULO Plus: A Circana measurement geography that includes MULO reported sources and additional e-commerce and club channel sources. MULO Plus With Convenience: A Circana measurement geography that includes MULOC reported sources and additional e- commerce and club channel sources. 3

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N EXECUTIVE MANAGEMENT John Fieldly Chairman, President, CEO • Appointed Celsius CEO in 2018 • Appointed interim CEO and Chief Financial Officer in 2017 • Served as Celsius CFO 2012-2017 • Certified Public Accountant Jarrod Langhans Chief Financial Officer • Joined Celsius as Chief Financial Officer in 2022 • CFO of Eden Springs 2020-2022 • 20+ years finance and operations experience • Certified Public Accountant Tony Guilfoyle Chief Commercial Officer • Named Celsius Chief Commercial Officer in 2024 • Joined Celsius as EVP sales in 2020 • Previously SVP sales at Rockstar Energy 11 years Kyle Watson Chief Marketing Officer • Named Celsius Chief Marketing Officer in 2024 • Joined Celsius as VP marketing in 2019 • 20+ years marketing and brand experience Toby David Chief of Staff • Named Chief of Staff in 2024 • Joined Celsius as Director of Business Development in 2013 • 20+ years business development and operations experience Paul Storey Chief Supply Chain Officer • Named Chief Supply Chain Officer in 2024 • Joined Celsius as SVP operations in 2021 • Previously VP Operations and Director of Manufacturing at Monster & Rockstar Energy for 15 years Richard Mattessich Chief Legal Officer • Joined Celsius as Chief Legal Officer in 2023 • Deputy General Counsel, Corporate & Securities of ADT, Inc. 2019-2023 • Nearly 30 years of corporate securities law and corporate governance experience 4

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N DIRECTORS JOHN FIELDLY CHAIRMAN HAL KRAVITZ LEAD INDEPENDENT DIRECTOR CAROLINE LEVY DIRECTOR JOYCE RUSSELL DIRECTOR JIM LEE DIRECTORNICK CASTALDO DIRECTOR CHERYL MILLER DIRECTOR DAMON DESANTIS DIRECTOR A BREADTH OF INDUSTRY, FINANCIAL & EXECUTIVE MANAGEMENT EXPERTISE 5

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N CELSIUS: THE WORLD’S MOST REFRESHING ENERGY DRINK OUR MISSION: INSPIRE PEOPLE TO LIVE FITTM WITH THE ESSENTIAL ENERGYTM TO ACHIEVE THEIR GOALS #3 ENERGY DRINK IN THE UNITED STATES 4 CELSIUS PRODUCT LINES: CORE | VIBE ESSENTIALS | ENERGY POWDERS PREMIUM BRAND BETTER-FOR-YOU INGREDIENTS ZERO SUGAR 6 COUNTRIES ADDED IN 20244 20 YEARS IN OPERATION NOTES 1. 2023 full-year results, reported Feb. 29, 2024 2. Circana, MULOC RTD Energy, L13W ended 6/30/24 3. Circana, MULOC RTD Energy, L4W ended 7/14/24 4. Includes markets with sales expected to begin in 2024 #3 RTD ENERGY 2023 FULL-YEAR FINANCIAL HIGHLIGHTS1 $1.32B revenue 48% gross margin $295.6 adjusted EBITDA CATEGORY GROWTH LEADER Celsius contributed 47% of all energy drink category growth YoY in Q2 20242 #3 total U.S. energy drink share in tracked channels (MULOC) at 11%3 6

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N FUNCTION, BACKED BY SCIENCE 7

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N SIX SCIENTIFIC STUDIES 8

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N THE U.S. ENERGY DRINK MARKET CONTINUES TO GROW NOTES 1. Circana US MULOC RTD Energy, DEPT Beverages xRTD Energy 2020-2024 YTD ending 7/14/2024 YoY Unit % Chg v YA 9 2% 2% -4% -3% -3% 5% 13% 5% 8% 3% 2020 2021 2022 2023 2024 RTD ENERGY YEAR-OVER-YEAR UNIT GROWTH VS TOTAL BEVERAGE xENERGY LAST 5 YEARS1 TTL BEV ENERGY CELSIUS % OF GROWTH

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 2019 2020 2021 2022 2023 2024 CELSIUS CONTRIBUTION TO RTD ENERGY CATEGORY DOLLAR GROWTH2 CELSIUS IS GROWING THE ENERGY DRINK CATEGORY 0.5% 3.5% 7.9% 22.3% 31.3% NOTES 1. Circana US MULOC, RTD Energy full & building years 2019-2024, building year ended 7/14/24 2. Circana US MULOC, RTD Energy full & building years 2019-2024, building year ended 7/14/24 3. * 2024 YTD through 7/14/24 46.5% * $0.07 $0.10 $0.30 $0.78 $1.88 $1.31 2019 2020 2021 2022 2023 2024 CELSIUS RETAIL SALES ACROSS TRACKED CHANNELS1 (MULOC | BILLIONS) 10 *

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N HEALTH & WELLNESS TRENDS ARE DRIVING ZERO-SUGAR ADOPTION TREND TOWARD ZERO-SUGAR, BETTER FOR YOU, FUNCTIONAL ENERGY CONTINUES NOTES 1. Circana Total US MULOC RTD Energy weekly sugar free dollar share from 1/29/23 – 7/14/24 2. Stifel, 2024 Global Energy Drink Thoughts and Predictions, Update on U.S. Disruptors, January 2024 28% of energy drink consumers aged 18-34 say better for you or natural ingredients are important in purchase decision2 46% of energy drink consumers aged 18-34 say performance important in deciding which energy drink to consume (up 10pts from a year ago and mostly coming from younger consumers)2 11 1/29/2023, 45.9% 7/14/2024, 50.0% 43.0% 44.0% 45.0% 46.0% 47.0% 48.0% 49.0% 50.0% 51.0% 1/2 9/2 02 3 2/2 6/2 02 3 3/2 6/2 02 3 4/2 3/2 02 3 5/2 1/2 02 3 6/1 8/2 02 3 7/1 6/2 02 3 8/1 3/2 02 3 9/1 0/2 02 3 10 /8/ 20 23 11 /5/ 20 23 12 /3/ 20 23 12 /31 /20 23 1/2 8/2 02 4 2/2 5/2 02 4 3/2 4/2 02 4 4/2 1/2 02 4 5/1 9/2 02 4 6/1 6/2 02 4 7/1 4/2 02 4 SUGAR FREE SHARE OF MULOC RTD ENERGY1

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 2024 GLOBAL EXPANSION Markets with sales expected to commence in 2024 Markets with new Celsius sales and distribution in 2024 12 • Canada sales began in January 2024 • UK sales began in April 2024 • Initial channels include fitness and gyms • Ireland sales began in April 2024 • Initial channels include fitness and gyms • Australia sales expected to begin in second half 2024 • New Zealand sales expected to begin in second half 2024 • France sales expected to begin in second half 2024 2024 GLOBAL EXPANSION UPDATES

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N Q2 2024 FINANCIAL RESULTS

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N SECOND QUARTER 2024 KEY MESSAGES 1 Record Q2 revenue ($402M, +23% YoY), gross profit ($209M, +32% YoY), diluted EPS ($0.28, +65% YoY) 2 Shelf space gains of approximately 35% or +5 avg. SKUs selling per store to 20 SKUs (MULOC)1 3 Celsius contributed 47% of all Q2 energy drink category growth; increased dollar share by 1.4% YoY during period when category slowed YoY by ~14% v L2Y average2 6 Changes in inventory days on hand by largest distributor adversely affected YoY Q2 revenue 5 Continued innovation in second quarter and summer (3 RTD, 3 powders); CELSIUS ESSENTIALS reaches 64% ACV3 4 Gross margin 52% (+320 bps YoY) driven by reduced materials and freight 14 NOTES 1. Circana US MULOC, RTD Energy L4W ended 12/3/23 v L4W ended 7/14/24 2. Circana US MULOC, RTD Energy L13W ended 7/4/21, 7/2/23 & 6/30/24 3. Circana US MULOC, RTD Energy L4W ended 6/30/24

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N SECOND QUARTER FINANCIAL HIGHLIGHTS Summary Financials (Millions except for percentages & EPS) 2Q 2024 2Q 2023 Change 1H 2024 1H 2023 Change Revenue $402.0 $325.9 23% $757.7 $585.8 29% N. America $382.4 $310.8 23% $721.9 $559.4 29% International $19.6 $15.1 30% $35.8 $26.4 36% Gross Margin 52.0% 48.8% +320 BPS 51.6% 46.6% +500 BPS Net Income $79.8 $51.5 55% $157.6 $92.7 70% Net Income att. to Common Shareholders $66.7 $40.8 63% $131.5 $72.2 82% Diluted EPS $0.28 $0.17 65% $0.55 $0.31 77% Adjusted EBITDA $100.4 $78.1 29% $188.4 $126.9 48% 15

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N CONSOLIDATED REVENUE $325.9 $384.8 $347.4 $355.7 $402.0 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 QUARTERLY REVENUE LAST 5 QUARTERS (MILLIONS) +37% YoY +104% YoY +112% YoY +23% YoY +95% YoY 16

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N RETAIL SALES $159.4M $167.1M $174.3M$172.9M $165.2M $158.2M$157.3M$161.3M $181.5M$185.4M $194.1M $206.9M $193.9M $185.7M $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 7/1 6/2 02 3 8/1 3/2 02 3 9/1 0/2 02 3 10 /8/ 20 23 11 /5/ 20 23 12 /3/ 20 23 12 /31 /20 23 1/2 8/2 02 4 2/2 5/2 02 4 3/2 4/2 02 4 4/2 1/2 02 4 5/1 9/2 02 4 6/1 6/2 02 4 7/1 4/2 02 4 CELSIUS MULOC RETAIL DOLLAR SALES LAST 13 PERIODS1 BRAND* 2024 YTD SHARE2 2024 YTD $ CHG v YA2 37.0 $129.4M 28.1 ($44.8M) 11.4 $424.9M 3.3 $104.2M 3.1 ($34M) 3.0 $39.4M 3.0 $122.3M 3.0 $32.9M 2.4 $12.4M 1.5 ($92.5M) 1 2 3 4 5 6 7 8 9 10 NOTES 1. Circana Total US MULOC, RTD Energy, L1Y by quad ended 7/14/24 2. Circana Total US MULOC, RTD Energy, 2024 YTD ended 7/14/24 *All logos and names displayed on this page are the property of their respective owners. Their use here is for identification and referential purposes only. Any use of these logos and names does not imply endorsement or affiliation with this presentation. 17

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N ENERGY MULOC DOLLAR SHARE CELSIUS IS WITHIN +/- 2pts OF 15 SHARE OR GREATER IN 16 MAJOR U.S. MARKETS2 NOTES 1. Circana Total US MULOC quarterly share RTD Energy ended 6/30/24 2. Circana Total US MULOC Latest 4 weeks RTD Energy ended 7/14/24 18 3.6 4.2 4.5 5.2 7.2 8.7 10.2 10.4 11.4 11.5 38.9 39.3 39.5 40.0 37.9 37.6 36.8 37.2 36.7 37.1 31.5 30.7 30.5 30.9 30.6 29.6 29.0 28.9 28.3 28.0 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 TOP 3 ENERGY DRINK BRANDS U.S. MULOC QUARTERLY $ SHARE Q1 2022 - Q2 20241 CELSIUS RED BULL MONSTER

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 6.71 7.02 7.52 8.04 8.51 8.95 9.55 9.94 10.56 10.52 10.37 10.32 10.48 11.19 11.63 11.44 11.65 11.93 11.21 10.947.79 8.11 8.57 9.05 9.58 9.86 10.69 10.84 11.50 11.49 11.39 11.45 11.41 12.16 12.55 12.31 12.44 12.70 11.88 12.04 30.87 30.50 30.37 30.26 29.53 29.32 29.13 29.00 29.00 28.99 29.10 28.83 28.67 28.43 28.08 28.33 28.42 27.93 27.90 27.79 30.68 30.38 30.18 29.98 29.25 28.98 29.06 28.71 28.68 28.75 28.78 28.59 28.46 28.09 28.21 27.95 28.02 27.62 27.69 27.51 38.42 37.86 37.53 37.12 37.64 37.87 37.53 37.07 36.53 36.38 36.59 37.51 37.72 36.93 36.64 36.68 36.50 36.93 37.42 37.78 37.78 37.12 36.79 36.55 36.95 37.35 36.55 36.51 35.95 35.61 35.85 36.66 36.99 36.16 35.60 35.83 35.93 36.27 36.92 36.92 1/29/2023 2/26/2023 3/26/2023 4/23/2023 5/21/2023 6/18/2023 7/16/2023 8/13/2023 9/10/2023 10/8/2023 11/5/2023 12/3/2023 12/31/2023 1/28/2024 2/25/2024 3/24/2024 4/21/2024 5/19/2024 6/16/2024 7/14/2024 TOP 3 ENERGY DRINK BRANDS U.S. MULOC & MULO+&C $ SHARE 2023 - 20241 ENERGY MULO+ WITH C DOLLAR SHARE NOTES 1. Circana Total US MULOC & MULO+ W/C dollar share of RTD Energy by period ended 7/14/24 19 MULOC MULO+ W/C

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N INTERNATIONAL SALES $15.1 $13.6 $14.6 $16.2 $19.6 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 INTERNATIONAL REVENUE LAST 5 QUARTERS (IN MILLIONS) NOTES 1. Chart: International revenue excludes N. America (U.S. and Canada) 20

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N GROSS PROFIT 0 50 100 150 200 250 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 GROSS AND OPERATING PROFIT ($ IN MILLIONS) PERCENTAGES REPRESENT QUARTERLY PERCENTAGE OF REVENUE Gross Profit Dollars Operating Profit Dollars 52.0% 50.4% 23.4% 19.9% 25.4% 23.4% 48.8% 47.8% 17.0% 51.2% 21

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N EPS $0.17 $0.30 $0.17 $0.27 $0.28 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 QUARTERLY EPS (DILUTED) LAST 5 QUARTERS 22

 
C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N NON-GAAP EBITDA SCHEDULE The company reports financial results in accordance with generally accepted accounting principles in the United States (“GAAP”), but management believes that disclosure of Adjusted EBITDA, a non-GAAP financial measure that management uses to assess our performance, may provide users with additional insights into operating performance. See “Use of Non-GAAP Measures” above. 23 2024 2023 Var. % 2024 2023 Var. % Net income (GAAP Measure) 79,783$ 51,509$ 28,274$ 55% 157,594$ 92,736$ 64,858$ 70% Add back / (Deduct) Net interest income (10,647) (5,573) (20,287) (10,542) Income tax expense 24,848 17,946 39,498 26,483 Depreciation and amortization expense 1,418 698 2,648 1,246 Non-GAAP EBITDA 95,402 64,580 30,822 48% 179,453 109,923 69,530 63% Stock-based compensation 4,746 5,735 8,309 11,242 Foreign exchange 264 931 633 1,049 Distributor Termination - (1,007) - (3,241) Litigation Settlement - 7,900 - 7,900 Non-GAAP Adjusted EBITDA 100,412$ 78,139$ 22,273$ 29% 188,395$ 126,873$ 61,522$ 48% 3 months ended June 30, 6 months ended June 30,

 
v3.24.2.u1
Cover
Aug. 06, 2024
Document Information [Line Items]  
Document Type 8-K
Document Period End Date Aug. 06, 2024
Entity Registrant Name CELSIUS HOLDINGS, INC.
Entity Incorporation, State or Country Code NV
Entity File Number 001-34611
Entity Tax Identification Number 20-2745790
Entity Address, Address Line One 2424 N Federal Highway
Entity Address, Address Line Two Suite 208
Entity Address, City or Town Boca Raton
Entity Address, State or Province FL
Entity Address, Postal Zip Code 33431
City Area Code 561
Local Phone Number 276-2239
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Common Stock, $0.001 par value per share
Trading Symbol CELH
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
Amendment Flag false
Entity Central Index Key 0001341766
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