NEW
YORK, Sept. 2, 2024 /PRNewswire/ -- Report on
how AI is driving market transformation- The global video
transcoding market size is estimated to grow by USD 1.68 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of
13.21% during the forecast period. Increased content
generation and rise of ott platforms is driving market
growth, with a trend towards increasing adoption of
ai-based video transcoding. However, increasing use of
open-source and free editing software poses a challenge. Key
market players include Akamai Technologies Inc., Alphabet Inc.,
Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc,
Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett
Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine
Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp.,
Telestream LLC, TV2Z, VBrick, Wilhelm
Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC.
Get a detailed analysis on regions, market
segments, customer landscape, and companies- View the snapshot of
this report
Video Transcoding
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
-
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
13.21%
|
Market growth
2024-2028
|
USD 1685.7
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
12.61
|
Regional
analysis
|
North America, APAC,
Europe, Middle East and Africa, and South America
|
Performing market
contribution
|
North America at
35%
|
Key
countries
|
US, China, Japan, UK,
Mexico, and India
|
Key companies
profiled
|
Akamai Technologies
Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA,
Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic
Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd.,
Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode
Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co.
KG, and Wowza Media Systems LLC
|
Market Driver
The video transcoding market is experiencing significant growth
due to the increasing demand for video content across various
industries. Companies are investing in video transcoding solutions
to convert videos into different formats for various devices and
platforms. This process improves video accessibility and enhances
user experience. Additionally, advancements in technology have made
transcoding more efficient and cost-effective, making it an
essential component of video content delivery.
The Video Transcoding Market is booming as the demand for OTT
content on various devices increases. Smart TVs, smartphones, and
tablets are leading the charge, requiring video transcoding for
cross-platform compatibility and optimal video quality. Telecoms
network landscape, including Communications Service Providers and
LTE networks, are also driving growth. Education sector and content
publishers are adopting cloud-based media platforms for efficient
video encoding and adaptive streaming. Video encoders, both
hardware and software, and Software-as-a-Service solutions are
essential for handling the vast amounts of digital video files.
Compatibility and video quality are key concerns, with compression
and media asset management playing crucial roles. Streaming
services, mobile devices, televisions, PCs, and cloud services all
benefit from high-speed internet, virtual reality, and high-quality
video content. Artificial intelligence and big data are also
transforming the market, with applications in content
recommendation and personalization. Broadcasters, OTT platforms,
content creators, telecommunication, IT and gaming industries are
all leveraging video transcoding for their unique needs.
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Market Challenges
- The video transcoding market is experiencing significant growth
due to the increasing demand for video content across various
industries. Businesses are turning to video transcoding solutions
to convert videos into different formats for various applications,
such as web streaming, social media, and mobile devices. Video
transcoding enables businesses to reach larger audiences and
improve user experience by delivering videos in the right format
and resolution. This market is expected to continue growing as the
demand for video content continues to rise.
- The Video Transcoding Market is growing rapidly as content
publishers face the challenge of making digital video files
compatible with various video displaying devices. Cloud-based media
platforms are leading the way with their ability to offer
cross-platform compatibility and adaptive streaming. Compatibility
and video quality are key concerns for streaming services looking
to reach mobile devices, televisions, PCs, and cloud services.
High-speed internet is essential for effective video encoding and
compression, especially for high-quality video content in the Media
and Entertainment industry. Challenges include ensuring
compatibility with different transcoding formats, maintaining
cross-platform compatibility, and delivering optimal video quality.
Broadcasters, OTT Platforms, Content
Creators, Telecommunication companies, IT and gaming firms, and
Social networking sites all rely on video transcoding to meet the
demands of their audiences. Artificial intelligence and big data
are being used to improve the transcoding process and enhance user
experience. The market is expected to grow significantly as more
businesses adopt cloud services for their video needs.
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challenges - Request a sample report!
Segment Overview
This video transcoding market report extensively covers market
segmentation by
- Type
- 1.1 Software based solution
- 1.2 Hardware based solution
- End-user
- 2.1 Media and entertainment
- 2.2 Others
- Geography
- 3.1 North America
- 3.2 APAC
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Software based solution- The video
transcoding market is growing as businesses increasingly require
converting videos into various formats for distribution across
multiple platforms. Companies use video transcoding to ensure
compatibility with different devices and streaming services. This
process optimizes video quality and reduces bandwidth usage,
enhancing user experience. Market size is expected to expand due to
rising video content production and increasing demand for on-demand
video services.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2017-2021) - Download a Sample Report
Research Analysis
The Video Transcoding Market refers to the industry that
provides solutions for converting digital video content from one
format to another. With the proliferation of Smart TVs,
Smartphones, Over-the-top services, and other multimedia devices,
the demand for video transcoding has surged. Video encoders play a
crucial role in this market, enabling compatibility across various
platforms and ensuring optimal video quality. OTT content providers
rely on software, hardware, and Software-as-a-Service solutions for
transcoding their media assets. Compatibility and video quality are
key considerations in this market, as content needs to be adaptable
to different streaming services and devices. Telecommunication, IT
and gaming, broadcasting, and content creators are significant
end-users. Transcoding formats include H.264, H.265, and VP9, among
others. Adaptive streaming and media asset management are also
essential components of the video transcoding market.
Market Research Overview
The Video Transcoding Market is a dynamic and growing industry
that focuses on converting digital video files from one format to
another to ensure compatibility and optimal playback across various
devices and platforms. With the proliferation of Smart TVs,
Smartphones, Over-the-top services, and multimedia mobile devices
like tablets, the demand for video transcoding has surged. Video
encoders, both hardware and software, and Software-as-a-service
solutions play a crucial role in this market. The Telecoms network
landscape, Communications Service Providers, Long-Term Evolution
(LTE), and High-speed internet have also fueled the growth of this
market. The Education sector and Content publishers are significant
end-users, while Cloud-based media platforms and Streaming services
are key applications. Compatibility, video quality, cross-platform
compatibility, compression, media asset management, and video
encoding are essential aspects of video transcoding. Adaptive
streaming, Virtual reality, High-quality video content, Artificial
intelligence, Big data, Media and Entertainment, Individual, Cloud,
On-Premise, Broadcasters, OTT
Platforms, and Content Creators are other significant areas
where video transcoding finds application. Transcoding formats such
as H.264, H.265, and VP9 are commonly used. Social networking is
another emerging area where video transcoding is gaining
importance.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Software Based Solution
- Hardware Based Solution
- End-user
-
- Media And Entertainment
- Others
- Geography
-
- North America
- APAC
- Europe
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio