WaterAid UK and Others to Leverage Tiltify's Interactive
Livestream Broadcasts; Celebrity Gamers & Streamers Use Tiltify
to Gamify Giving, Raise Millions for Global Causes
LONDON, April 3, 2019 /PRNewswire/ -- Tiltify, the
peer-to-peer interactive fundraising platform, is continuing its
efforts to help UK nonprofits raise money through innovative
livestream broadcasting. WaterAid UK is just one of many
organizations that will deploy the platform in the next few months
to engage donors and solicit contributions through livestream
fundraising for their flagship campaigns. Currently, Tiltify works
with Make-a-Wish UK, Cats Protection UK and The Diana Award, among
major UK organizations.
Purpose-built for livestreaming since 2015, Tiltify has helped
UK and U.S. millennials and Gen Zers raise tens of millions of
pounds and dollars for various causes. Tiltify also allows
nonprofits to partner with esports gamers and celebrities for
campaigns, offering these online influencers a platform where they
can mobilize millions of online followers to contribute to their
favorite charitable causes. For example, last year on Tiltify,
gamers raised nearly £2.3 million for St. Jude Children's Research
Hospital during the 2018 GuardianCon event, with another £1.5
million during St. Jude Play Live Prize Month, which hit it
fundraising goal in just the first 19 days.
Meanwhile, celebrity streamers use Tiltify to rake in large sums
for charities, including Markiplier (real name: Mark Fishchbach), whose more than 23 million
YouTube subscribers helped him raise almost £400,000 in less
than 24 hours. And, Brighton-based
YouTuber Jacksepticeye (real name: Seán McLoughlin) raised
over £1.2 million so far in his fundraising efforts on
Tiltify by engaging his 21 million subscribers to give to various
causes through the Tiltify platform on his channel.
"While some may have never heard of these gaming and internet
celebrities, there is a massive following for esports and
livestream programming in the UK, which is why our platform has
grown by streamer demand alone over the past four years," said
Tiltify CEO Michael Wasserman. "Our
platform is not just designed for celebrities or well known
influencers, though. Tiltify allows anyone and everyone to reach
new audiences from around the world and capitalize on the
opportunity with easy-to-use features unique to our platform – like
polling, rewards and milestones – that engage and motivate donors
to open their wallets."
With an average fundraising campaign reaching £1,681, Tiltify
has proven to be one of the most effective platforms in the market
facilitated more than 10,000 campaigns last year alone and is the
only fundraising platform with direct integration with the Twitch
livestream platform. The Tiltify for Twitch extension allows
streamers to embed Tiltify's interactive features, like milestone,
incentives and real-time contribution tallies into their stream
pages. Tiltify also allows donors to receive instant, on-screen
recognition for their contribution and interact live with players
and special guests, all of which drive donor engagement and
generosity.
"Tiltify makes livestream fundraising extremely easy, even if
you've never done anything like this before," said Sean McLoughlin, also known as
Jacksepticeye. "It's a great way to get our cause out there,
potentially in front of an entirely new audience. It's
amazing how even small contributions can add up in very meaningful
way when you create a bit of fun competition among your online
friends."
Tiltify supports a wide range of livestream fundraising
activities beyond gaming, including food-related and art
broadcasts, such as live music performances, and events happening
in real life, such as 5K runs and
walks for charity. Globally recognized organizations including the
Make-A-Wish, St. Jude Children's Research Hospital, Direct Relief
and Save the Children have raised millions of dollars for their
cause on Tiltify, along with hundreds of other nonprofits serving a
wide range of social causes.
Individuals and organizations alike can get started with a
Tiltify livestream fundraising event in less than five minutes. To
learn more, visit https://tiltify.com.
About Tiltify
Tiltify is the fundraising platform for the digital
generation, providing live, interactive telethon-style technology
that engages donors to invest in the cause. Tiltify harnesses the
power of both traditional fundraising and modern digital livestream
engagement with platforms like Twitch and YouTube, enabling any
organization to dramatically expand audience reach. Organizations
like Direct Relief, St. Jude Children's Research Hospital, Save the
Children, AFSP, Make-A-Wish and hundreds more use Tiltify to engage
the Millennial and Gen Z generation for single signature events and
large DIY campaigns that launch in minutes. To learn more visit
tiltify.com.
MEDIA CONTACT:
Sarah Petitt
SSPR
872-588-8201
spetitt@sspr.com
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