By John Revill 

ZURICH-- Swatch Group AG has failed in its legal bid to recover 24.8 million Swiss francs ($24.5 million) in losses from UBS AG, after investments made by Switzerland's biggest bank on its behalf turned sour during the financial crisis.

The Federal Supreme Court in Lausanne, Switzerland's highest court, said in a decision released Thursday that it backed an earlier ruling by a Zurich commercial court, which said Swatch was responsible for its choice of investment.

The Supreme Court's judgment was dated Dec. 18.

The decision brings to a close a financial-and-legal drama that has run since the Biel-based watchmaker placed 46.9 million francs in investments with UBS in 2007. Those investments went bad during the financial crisis, prompting a legal battle between Swatch and UBS.

The court said UBS would only be liable for its recommendation if was "obviously unreasonable at the time of issuance." It also said the UBS's explanation of the risks involved in the investment were reasonable, given that Swatch was a professional investor.

The court also ordered Swatch to pay 65,000 Swiss francs in costs and 150,000 Swiss francs in damages to UBS. In addition, Swatch will have to pay costs of 272,000 Swiss francs and 284,000 Swiss francs in damages to UBS that had been ordered earlier by the Zurich court.

Swatch said it regretted the decision of the court, calling it "a pity."

A spokeswoman for Zurich-based UBS said the decision confirmed the bank had acted correctly.

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