MIAMI BEACH, Fla., April 29, /PRNewswire-FirstCall/ -- Millennium
Prime, Inc. (Pink Sheets: MLMN) is launching a new business
division focused on the entertainment marketplace. The
division will provide a bridge between the lifestyle products
contained within the Millennium Prime portfolio and the various
lifestyle markets that they serve through music, art, media and
entertainment affiliations.
The Millennials have grown up in a time in which the on-demand
access of the internet has caused great change to all forms of
traditional media, as well as help shape the evolution of the
digital entertainment world in terms of content, distribution and
access. Part of the draw of reality TV shows like The Real World,
Survivor, American Idol and Temptation Island are that "real
people" can become stars and viewing has become a more interactive,
rather than passive, experience. Millennials are drawn to
immersive and authentic interactive experiences.
Millennium Prime has already aligned with partners in the
entertainment marketplace like BREAK'N THROUGH
(www.breaknthrough.com), a live concert series that showcases
artists and bands in the music industry today, to promote the
discovery of musical talent and support VH1 Save the Music!
Foundation. Millennium Prime not only helps support the event, but
also contributes aligned lifestyle brands like Bong Spirit's Super
Premium Vodka™ from Holland for
the VIP and cash bars at the event. Patrons are immersed in a
total experience where Millennium Prime is sponsoring and
co-hosting the event, providing premium products to enjoy at the
event, and then continuing to engage after the event through voting
and viewing viral video footage on YouTube™.
"As a lifestyle brand company, we not only wish to extend our
brands across various vertical segments and product lines, but we
also wish to take a more active role in the route and the form of
entertainment focused markets where our consumers will interact and
consume our brands," said John F.
Marchese, CEO of Millennium Prime. "Our touch and
interaction with our consumers cannot stop at a retail point of
purchase, we must directly have influence and participation in the
lifestyle experiences of our consumers where and when they happen.
We have started this engagement process in entertainment through
partnership and intend to take measures to capitalize on launching,
co-investing or purchasing other strategic entertainment
opportunities in the future."
About MILLENNIUM PRIME
Millennium Prime (OTC:MLMN.pk) develops, acquires and markets
innovative lifestyle brands with superior quality, design and style
for the Millennial marketplace. We will enter lifestyle product
markets and establish business units focused on brand categories
where we can achieve a clear and authentic leadership position
within the Generation-Y demographic. Our growth strategy
combines the use of strategic acquisition, organic growth, and
innovative invention to serve our Millennial trendsetter focused
strategies. Superior Lifestyle Brand Innovations for the Millennial
Generation: www.millenniumprime.com
Millennium Prime has executed a definitive agreement to acquire
Bong Spirit Imports, LLC, marketer of Bong Spirit's Super Premium
Vodka™, under the terms and mutual conditions of closing disclosed
in our 8K filing on April 16, 2010
(http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=7190430).
Forward-Looking Statements
This release contains "forward-looking statements" and
information provided by Millennium Prime, Inc., such as online,
printed documents, publications or information available via
Millennium Prime's website, which may contain certain
forward-looking statements that involve risks, uncertainties,
assumptions and other factors, which, if they do not materialize or
prove correct, could cause Millennium Prime's results to differ
materially from historical results, or those expressed or implied
by such forward-looking statements. All statements, other than
statements of historical fact, are statements that could be deemed
forward-looking statements, including statements containing the
words "planned," "expects," "believes," "strategy," "opportunity,"
"anticipates," and similar words. These statements may also include
plans, strategies and objectives of management for future
operations; any statements regarding proposed new products,
services or developments; any statements regarding future economic
conditions or performance; statements of belief; and any statements
of assumptions underlying any of the foregoing.
SOURCE Millennium Prime, Inc.