NEW YORK, NY -- September 9, 2021 -- InvestorsHub NewsWire
-- Logiq,
Inc. (NEO:
LGIQ) (OTCQX:
LGIQ), a global provider of award-winning e-commerce and
fintech solutions, has partnered with IRIS.TV, the leading video data platform,
to utilize IRIS_ID, a unique global identifier assigned to
individual videos, to provide greater transparency and performance
in streaming video for e-commerce marketers.
This partnership enables contextual and brand-safe connected-TV
(or "CTV") targeting for e-commerce marketing programs, as CTV
continues to be one of the fastest-growing advertising platforms.
Connected TV refers to premium content streaming through apps,
either on a smart TV or through an over-the-top device.
eMarketer reported in a recent CTV
programmatic advertising update that incremental
spending on programmatic CTV video ads in 2021 will increase to
$2.37 billion. That $2.37 billion will represent almost 29% of all
incremental spending on programmatic video ads this year and about
15% of growth in total programmatic display. Additionally, in the
IAB's "2021 Marketplace Outlook Survey
Results," a poll of digital video buyers, showed an
average shift of 21% of ad budgets from linear TV to digital
video.
IRIS_ID will enable video-level contextual and brand-safety
targeting for pre-bid media buying via the Logiq Digital Marketing
platform. Leveraging IRIS_ID, Logiq customers will have real-time
access to video-level data verified by their preferred data
providers from top publishers across all distribution platforms,
from Apple TV to Samsung TV.
"The partnership with Logiq marks another step forward for our
growing ecosystem of leading ad platform partners," said Field
Garthwaite, CEO and Co-founder, IRIS.TV. "Logiq's inclusion in the
IRIS-enabled™ ecosystem is a proof point of how critical
video-level transparency is to all advertisers to grow their
brand."
With access to IRIS-enabled™ video-level data via the IRIS_ID,
small-to-mid-sized brands and agencies can evaluate and optimize
video campaign performance across content genres and screens.
Through a singular sign-in and dashboard experience, Logiq Digital
Marketing clients will be able to leverage the IRIS_ID in their
e-commerce marketing execution, and apply context and brand-safety
signals in their pre-bid media buying strategies.
"We have made significant investments into the Logiq Digital
Marketing platform's ability to efficiently and economically help
brands advertise on valuable streaming video and connected TV
content," said Manny Puentes, president, Logiq Digital Marketing.
"The partnership with IRIS.TV provides more visibility and access
for marketers that did not have the budget and opportunity to
leverage these opportunities prior."
The new capabilities are effective now and Logiq's clients are
currently onboarding them into their upcoming marketing campaigns.
For more information or speak with a Logiq representative, please
contact the company here.
About Logiq
Logiq, Inc. is a U.S.-based leading global provider of e-commerce
and fintech business enablement solutions. Its DataLogiq business
provides a data-driven, end-to-end e-commerce marketing solution.
Its AI-powered LogiqX™ data engine delivers valuable consumer
insights that enhance the ROI of online marketing spend. The
company's Fixel technology offers simplified online marketing with
critical privacy features.
In its AppLogiq business, Logiq's platform-as-a-service, branded
as CreateAPP™, enables small- and medium-sized businesses worldwide
to easily create and deploy a native mobile app for their business
without technical knowledge or background. CreateAPP™ empowers
businesses to reach more customers, increase sales, manage
logistics, and promote their products and services in an easy,
affordable, and highly efficient way. CreateAPP™ is offered in 14
languages across 10 countries and three continents, including some
of the fastest-growing emerging markets in Southeast Asia. The
company's PayLogiq, branded as AtozPay™ in Indonesia, offers mobile
payments, and GoLogiq, branded as AtozGo™ in Indonesia, offers
hyper-local food delivery services. Connect with
Logiq: Website | LinkedIn | Twitter| Facebook.
About IRIS.TV
IRIS.TV is engineering the most open video data ecosystem in the
world to power meaningful connections between brands and consumers.
Our video data platform provides publishers, media brands and
connected tv apps with secure onboarding and activation of their
video data and marketers with video-level transparency. Since 2013,
we've enabled our partners to build scalable solutions on top of
our platform including video-level contextual and brand-safe ad
targeting, third-party verification, personalized video
recommendations, and measurement & analytics solutions. For
more information, visit www.iris.tv
Important Cautions Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements and
information, as defined within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, and is subject to the Safe Harbor created by those
sections. This press release also contains forward-looking
statements and forward-looking information within the meaning of
Canadian securities legislation that relate to Logiq's current
expectations and views of future events. Any statements that
express, or involve discussions as to, expectations, beliefs,
plans, objectives, assumptions or future events or performance
(often, but not always, through the use of words or phrases such as
"will likely result", "are expected to", "expects", "will
continue", "is anticipated", "anticipates", "believes",
"estimated", "intends", "plans", "forecast", "projection",
"strategy", "objective" and "outlook") are not historical facts and
may be forward-looking statements and may involve estimates,
assumptions and uncertainties which could cause actual results or
outcomes to differ materially from those expressed in such
forward-looking statements. No assurance can be given that these
expectations will prove to be correct and such forward-looking
statements included in this press release should not be unduly
relied upon.
These statements speak only as of the date of this press
release. Forward-looking statements are based on a number of
assumptions and are subject to a number of risks and uncertainties,
many of which are beyond Logiq's control, which could cause actual
results and events to differ materially from those that are
disclosed in or implied by such forward-looking statements. In
particular and without limitation, this press release contains
forward-looking statements regarding our products and services, the
use and/or ongoing demand for our products and services,
expectations regarding our revenue and the revenue generation
potential of our products and services, our partnerships and
strategic alliances, the impact of global pandemics (including
COVID-19) on the demand for our products and services, industry
trends, overall market growth rates, our growth strategies, the
continued growth of the addressable markets for our products and
solutions, our business plans and strategies, our competitive
position in our industry, and other risks described in the
Company's prior press releases and in its filings with the
Securities and Exchange Commission (SEC) including its Annual
Report on Form 10-K and any subsequent public filings, and filings
made pursuant to Canadian securities legislation that are available
on www.sedar.com, including under the heading "Risk Factors" in the
Company's Canadian Prospectus.
Logiq undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required by law. New
factors emerge from time to time, and it is not possible for Logiq
to predict all of them, or assess the impact of each such factor or
the extent to which any factor, or combination of factors, may
cause results to differ materially from those contained in any
forward-looking statement. Any forward-looking statements contained
in this press release are expressly qualified in their entirety by
this cautionary statement.
Company Contact
Brent Suen, President
Logiq, Inc.
Email
contact
Media & Investor Contact
Ronald Both or Grant Stude
CMA Investor & Media Relations
Tel (949) 432-7566
Email
contact
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