LiveWire Ergogenics, Inc. Announces Key Executive Appointments and Expanded Marketing Initiatives in Response to Increasing D...
December 06 2012 - 1:30PM
Marketwired
LiveWire Ergogenics, Inc. (OTCBB: LVVV), makers of the popular
LiveWire Energy™ products, today announced the appointment of three
key marketing executives responsible for a major new National Sales
and Marketing Initiative to continue the rapid expansion of
LiveWire's distribution channels and retail customer base.
The appointments, announced by LiveWire CEO, Bill Hodson,
include Todd Zalkins, Vice President, Western Region; Tony
Torgerud, Vice President, Midwest and Eastern Regions and Chad
Siguenza, Director of Promotions.
Mr. Zalkins, formerly of Redleaf Water, Canada's leading
provider of ultra-premium bottled water, is responsible for
introducing LiveWire Energy™ chews to distribution and convenience
store channels in the western United States.
Mr. Torgerud, now located in Florida, has been with LiveWire
Energy™ for five years and was previously responsible for Midwest
sales. He will now manage all sales activity for the Midwestern and
Eastern United States.
Mr. Siguenza, as Director of Promotions, is responsible for the
many LiveWire Energy™ promotional events that take place on a
monthly basis across America in a variety of sports and
entertainment venues. In addition, Mr. Siguenza will lead product
sampling and education events in cooperation with convenience store
chains and other LiveWire retailers and partners.
In announcing the appointments, Mr. Hodson stated, "With demand
growing for LiveWire Energy chews and to continue increasing the
distribution we've already achieved, we felt it was the right time
to bring in an experienced sales and promotions team to support our
aggressive expansion program.
"At LiveWire we intend to leverage our regional successes into a
nationwide presence in the energy food space by partnering with
large grocery and convenience store chains, as well as with
distribution and wholesale channels. Our objectives include the
establishment of several thousand new locations for our products in
the coming months. These objectives can be achieved through the
development of new retail sales and distribution channels and by
leveraging the relationships with our existing distribution and
retail partners.
"Our aggressive plan for market penetration also includes
retaining the services of key influence brokers in the consumer
products sector who have the ability to get our products before the
public and onto retail shelves. Our strategic marketing plan is
expected to drive growth in consumer demand through targeted
promotions and a direct product sampling program utilizing our
dedicated Brand Ambassadors."
About LiveWire Ergogenics, Inc. (OTCBB:
LVVV) and LiveWire Energy™ Chews LiveWire
Energy™ chews are manufactured in Anaheim, California by LiveWire
Ergogenics Inc., the first company to market a full-flavored, soft
"energy" chew packed with both B vitamins and up to 120 mg of
time-released caffeine.
Designed for consumers with an action-packed lifestyle, LiveWire
Energy™ chews are pocket-sized, portable alternatives to bulky
energy drinks or shots. Available in seven different flavors, the
Company's grab-n-go packaging responsibly displays the amount of
caffeine in each chew, including Citrus Mango (90 mg caffeine),
Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint
Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon
Fire (90 mg caffeine), and Coffee (100 mg caffeine).
LiveWire Ergogenics Inc. was formed in 2008 and its products are
available for purchase at thousands of retail outlets nationwide or
are available online at: http://www.livewireenergy.com
For additional information: Telephone:
877.678.7169 Email: info@livewireenergy.com Facebook:
http://www.facebook.com/LiveWireEnergychews Twitter:
http://twitter.com/#!/EnergyChews Investor Information visit
http://www.otcmarkets.com/stock/LVVV/quote
Safe Harbor Forward-Looking Statements To
the extent that statements in this press release are not strictly
historical, including statements as to revenue projections,
business strategy, outlook, objectives, future milestones, plans,
intentions, goals, future financial conditions, future
collaboration agreements, the success of the Company's development,
events conditioned on stockholder or other approval, or otherwise
as to future events, such statements are forward-looking, and are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The forward-looking
statements contained in this release are subject to certain risks
and uncertainties that could cause actual results to differ
materially from the statements made.
CONTACT: John Davenport 877-678-7169
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