HDUP HeadsUp Entertainment International Inc (PK)

The Canadian Poker Tour (CPT) owned and operated by HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP) is pleased to announce that it has signed Poker pro Lacey Jones as the "new face" of the CPT. Recently voted the "hottest girl in poker", Lacey will be featured on the cover of the upcoming issue of Canadian Poker Player Magazine as well as having a pictorial spread and feature. That issue is scheduled to hit poker rooms across the country in February.

The deal was set when Lacey and CPT President Kelly Kellner met in Costa Rica in November 2009 at the CPT/WPS Costa Rica Challenge. "Here is a girl that loves hockey, loves Canadian beer and is an amazing poker player to top it off. I told her she has been picked up off waivers and claimed by Canada and the CPT', stated Kellner. "We believe that by having Lacey attend many of our events and the fact that she is about to move to Vancouver, the partnership couldn't be stronger."

With female poker players in CPT tournaments on the decline over the past 2 years, the CPT believes that having a strong female role model will attract the female player base back to live tournament action and that she will be a strong draw for the player base in general. Lacey will also be featured on the new online poker television network, Canadian Poker Player Television, about to be launched by the Company. Full details on the network launch will released soon.

"I truly love Canadians and am so happy to be a part of the Canadian Poker Tour", stated Lacey. Having recently played at the 2010 CPT Kickoff Poker Series, Lacey will be returning to Canada for the Winter Freezeout to held at Cash Casino in Calgary, February 24 through February 28, 2010. For complete details on the upcoming event please go to www.canadianpokertour.tv.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's websites www.headsupentertainment.com and www.canadianpokertour.tv.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 www.headsupentertainment.com