HDUP HeadsUp Entertainment International Inc (PK)

In a weeklong series of poker tournaments and parties, the 2010 Canadian Poker Tour's Kickoff Series was held at the Deerfoot Inn and Casino in Calgary. A series of 6 events featured over 500 entrants and prize pools exceeding $400,000. The weekend was capped off with the CPT Players Championship event in which the top 50 points earning players from across the country in 2009 competed for $250,000 in sponsorship contracts for the 2010 season from the CPT. The event featured a player friendly structure with 20,000 in starting chips and one hour blind levels and was witness to some of the tightest play witnessed this year in Canadian Poker.

After 2 solid days of play this year's champion was no stranger to success as Richard Webb from Grand Bend, Ontario repeated as champion and will reign for another year as Canada's top player. With his victory, Richard again wins a one year sponsorship contract from the CPT which allows him to play in events around the world in 2010 representing Canada and the CPT. This year 5 subsidiary contracts were also awarded worth $25,000 to represent Team CPT across Canada in 2010. Winners of these contract were Jody Fayant (Edmonton), Steven So (Calgary), Bill Thomson (Calgary), James Werry (Winnipeg) and Mary Gabriel (Edmonton).

The Canadian Poker Tour has now launched its 2010 season which will feature over 560 events from coast to coast and is continuing to build its tournament infrastructure with new events about to be added. Players can join the tour by becoming a member of the CPT with a purchase of an annual member ship for $95 plus GST which includes an annual subscription to Canadian Poker Player Magazine, a starter pack of CPT merchandise, discounted registration fees to selected CPT events and players will accumulate points by cashing in any sanctioned CPT event.

The Canadian Poker Tour and Canadian Poker Player Magazine are owned and operated by HeadsUp Entertainment International Inc (PINK SHEETS: HDUP).

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's websites www.headsupentertainment.com and www.canadianpokertour.tv.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 www.headsupentertainment.com

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