HeadsUp Entertainment Inc. Outperforms Business Plan Projections and Positions Itself for Exponential Growth
October 25 2009 - 11:26AM
Marketwired
HeadsUp Entertainment Inc. a wholly owned subsidiary of HeadsUp
Entertainment International Inc. (the "Company")(PINK SHEETS: HDUP)
is pleased to provide a corporate overview and shareholder update
to announce that the Company has met and exceeded all major
benchmarks within its business plan for the first 3 quarters of
2009 as well as having positioned itself to take advantage of a
number of opportunities for accelerated growth in upcoming months.
After acquiring the Canadian Poker Tour (CPT) brand in July of
2008, the company has increased its market position in the
landbased casino sector by hosting and sanctioning over 350 poker
events in 2009 and has expanded operations into all provinces. The
successful launch of the CPT Players Card has monetized the player
base that has been building since the original launch of the tour
in 2003. By developing and enhancing relationships with its casino
operating partners across the country, the Company has become the
dominant force in the Canadian marketplace.
Plans for the 2010 season include the addition of numerous
sponsorship partners, which will be offering a variety of value
propositions to the CPT membership base. To enhance the revenue
model for the Company, negotiations are underway to turn the
player's card into a pre-paid affinity debit card with attractive
incentives for members. This will create an additional revenue
source for the Company, positioning itself to capture financial
service charge revenues through profit sharing agreements. Point of
sale transactions will be facilitated at all participating casino
cages whereby players can load their cards with tournament winnings
and receive affinity points by paying for tournament registrations
with their pre-paid CPT affinity card. Feedback from casino
partners has been extremely positive as incentives to have players
use less cash for tournament entries is a substantial benefit.
Publishing Canadian Poker Player Magazine, Canada's only
exclusive poker publication, has seen revenues increase sharply
over this fiscal year. The upcoming December issue will have 6 new
advertisers and feedback from readers and sponsors alike has been
very positive. The launch of the new canadianpokerplayer.com
website is set for early in the new year and will feature an
exclusive social community for players that is designed to meet all
informational needs of any player in the country whether looking
for online or live tournament listings, forums and blogs, real time
news feeds and call to action incentives from Company sponsors.
As recently announced, HeadsUp is about to launch its own online
poker television network. Having produced over 21 hours of original
Canadian poker programming, the broadcast format allows for the
Company to re-monetize investments made over the past 4 years and
continue strengthening its brand awareness and market position.
This innovative format will feature live updates at the top of the
hour promoting sponsors online events, the CPT series of sanctioned
events and promotion of corporate initiatives. The Company has been
very pleased with the interest of potential advertisers both from
the online poker sector as well as non-traditional sponsors looking
to target the player demographic. Revenue models are being designed
to maximize the value of sponsorship while offering an entertaining
product that offers viewers specific marketing incentives.
Poker tourism and proprietary events have been a strong business
unit for the Company in 2009. The strategic marketing alliance with
the World Poker Showdown (WPS) has opened many doors to new
relationships and new advertisers. The upcoming co-branded event at
Jazz Casino in Jaco, Costa Rica in November looks to be the most
successful tournament yet for the emerging partnership and the
Company will be making an announcement outlining further
developments later this week involving the WPS.
The management has been working at continuing to secure its
dominant position within the Canadian marketplace. With Canada now
in the top three countries for online poker revenues, our ability
to deliver messaging through the media model we have built is
unparalleled. Currently producing the majority of televised poker
from within Canada, our exclusive media partnership with The Score
Television Network has been a key factor in our success. This
accompanied by building barriers to entry from potential
competitors with our landbased partners, dominance in specific
media branding through print and television and the new online
television network, has positioned HeadsUp to ultimately be a
candidate for acquisition from a number of major players in the
poker sector. The value of the model management has designed comes
not only from revenues from its specific business units but the
overall value of having consolidated the players within Canada into
a national organization. Our goal is to strive to continue to build
shareholder value through increasing the player base and land based
casino infrastructure in the country.
This week the Company is submitting the required information to
Pinksheets.com to meet the higher tier listing requirements and
providing full and complete disclosure to shareholders, including
the last two quarterly financial statements. In addition, the
Company is completing its audited financial statements for
submission to becoming fully reporting and moving off of the
pinksheet market.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contacts: HeadsUp Entertainment Inc. Investor Relations (403)
269-9039 www.headsupentertainment.com
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jun 2024 to Jul 2024
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jul 2023 to Jul 2024