GCLL GreenCell Incorporated (CE)

GreenCell, Incorporated (OTCBB:GCLL) today announced Shawn Powell Joseph will be the company's Chief Financial Officer.

Ms. Powell Joseph is an accomplished senior-level accounting and information systems executive. With clear vision, innate business acumen, and big-picture perception, Ms. Powell Joseph has led organizations through developmental stages to full market integration and maturity. Experienced in internal controls, inventory control, treasury support, international accounting and international financial reporting standards, Ms. Powell Joseph brings a strong background in divestitures, acquisitions, and integration planning to the Company.

Ms. Powell Joseph has expertise as a Business Process Strategist and Business Development Executive. She served as an Auditor for Touch' Ross & Company and as a Corporate Planning Analyst with TransOhio Savings Bank. As the Principal Consultant of her own accounting and management consulting firm, Ms. Powell Joseph led consulting engagement in cost management, performance management, strategic planning, and organizational change. Ms. Powell Joseph has worked on multi-million dollar accounting and information system conversion engagements as a Project Consultant for Resources Global Professionals, a NYSE listed consulting firm. Shawn also serves as the Chief Financial Officer of General Automotive Company; an OTC listed and traded company.

Shawn is a doctoral scholar with a concentration in management, leadership and, information systems and technology. She also holds a Bachelor of Science degree in accounting as well as a Master of Business Administration degree with a concentration in Global Management; reinforcing her acute focus on the global marketplace. Shawn actively promotes corporate-community partnerships. She is a member of the Central Florida Chapter Board of Directors of Financial Executives International (FEI). Shawn also currently sits on the Board of Directors of several local, regional and international not-for-profit and privately-held organizations.

The GreenCell, Incorporated logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11206

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the Company's current plans and expectations, as well as future results of operations and financial condition. Specifically, the Company's ability to raise additional capital, execute its business plan and strategy, sustain or increase gross margins, achieve profitability and build shareholder value are forward looking statements. A more extensive listing of risks and factors that may affect the Company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: GreenCell, Incorporated
         Paula Bausman, Investor Relations
         p. 407.363.5633
         e. paulab@greencellinc.com