Truli Signs Agreement With Premium Mobile Video Ad Network AdColony
April 22 2013 - 8:30AM
Marketwired
Truli Media Group, Inc. (OTCQB: TRLI), parent company of Truli, a
global faith-based & family friendly media content platform and
social community hub, today announced that it has signed an
agreement with AdColony, a leading mobile video advertising and
monetization platform whose proprietary Instant-Play™ HD video ad
technology serves video ads instantly on the most popular apps in
the world across Apple's iOS and Google's Android platforms.
"AdColony's SDK allows Truli to provide the highest quality ad
experience for our users while enhancing our ability to engage and
monetize our mobile audience at scale," said Michael Jay Solomon,
Chairman of Truli Media Group. "This is key considering the recent
growth in Truli's content, fan base and revenue, as AdColony's app
developer tools and services provide us with ways to maximize our
audience and revenue growth while gaining insight needed to
continuously optimize our content and advertising offerings."
AdColony works with premium mobile app publishers like Truli to
monetize their content with HD video ads and with Fortune 500
advertisers to deliver campaigns to mobile audiences. AdColony's
network is comprised of leading apps in high engagement categories
like music, entertainment, social, news and gaming, providing a
targeted mobile consumer to advertisers and a premium monetization
experience to publishers.
About Truli Truli offers a unique
distribution platform focused on Christian and family-friendly
content that is free for users to view, interact and engage with on
any mobile apparatus such as tablets, phones, smart TV, etc. Truli
is free for ministries as many additional sermons are delivered
weekly, as well as music videos, film/television content, sports,
comedy and educational material. Truli offers a single platform
that is flexible and easy to access to connect users, enabling the
delivery of relevant and family content to the Evangelical
community market of 100+ million people in the U.S. (and 700+
million outside the U.S.) representing $4.3 billion of annual gross
industry sales in the U.S. alone.
About AdColony Launched in 2011, AdColony
is a leading mobile video advertising and monetization platform
that plays crystal-clear HD video at lightning speed and drives
deep engagement with content. AdColony's proprietary Instant-Play™
video ad technology serves video ads instantly on the most popular
apps in the world across Apple's iOS and Google's Android
platforms. AdColony's reach, targeting and optimization tools and
services provide advertisers with a superior way to engage mobile
audiences at scale. AdColony's app developer tools and services
provide publishing partners with ways to maximize audience and
revenue growth while gaining insight needed to continuously
optimize content and advertising offerings. AdColony is a privately
held company backed by Insight Venture Partners and has offices in
Los Angeles, San Francisco, Seattle and New York.
Safe Harbor Statement This news release
contains statements that involve expectations, plans or intentions
(such as those relating to future business or financial results,
new features or services, or management strategies) and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings. These statements are forward-looking
and are subject to risks and uncertainties, so actual results may
vary materially. You can identify these forward-looking statements
by words such as "may," "should," "expect," "anticipate,"
"believe," "estimate," "intend," "plan" and other similar
expressions. Our actual results could differ materially from those
anticipated in these forward-looking statements as a result of
certain factors not within the control of the company. The company
cautions readers not to place undue reliance on any such
forward-looking statements, which speak only as of the date made.
The company disclaims any obligation subsequently to revise any
forward-looking statements to reflect events or circumstances after
the date of such statements or to reflect the occurrence of
anticipated or unanticipated events.
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Contact: Truli Investor Relations Chuck Arnold
386.409.0200 Email Contact
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