The tool leverages natural language processing
to provide instant written insights and analysis to inform
campaigns
TORONTO, Aug. 16,
2023 /CNW/ -- Sabio Holdings Inc. (TSXV:
SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider
of connected TV ("CTV")/over-the-top ("OTT") advertising platforms
validated by performance, today announced that its wholly-owned App
Science™ ("App Science") business is rolling out a new AI feature
within its Insights analytics dashboard. The new addition leverages
Natural Language Processing (NLP) to provide automated analysis of
metrics within the dashboard, making it easier for media agencies
and brands to connect the dots within their data sets.
"We are excited to introduce brands and agencies to early
elements of natural language AI through our App Science Insights
solution, reducing their training and implementation cost," said
Aziz Rahimtoola, Chief Executive
Officer at Sabio. "We have been using machine learning algorithms
to sort and analyze large amounts of proprietary mobile data for
numerous years, making our company uniquely positioned to benefit
from the efficiencies AI can bring."
App Science's Insights solution provides clients with actionable
data for more effective campaign measurement across devices and
publishers. Within the dashboard, clients are able to measure
campaign reach, gain rich audience insights, view campaign
frequency, and analyze overall campaign impact. Clients are also
able to see reach among target audiences, including culturally
diverse audiences.
These insights help clients monitor their campaigns, enabling
them to make real-time optimizations and inform future media
planning. With the new feature, clients can use the built-in AI
tool to automate and further analyze the findings. The tool
provides quick written analysis on campaign performance to help
clients easily apply learnings.
"App Science's platform has always been AI-driven, utilizing
machine learning at its core," said Helen
Lum, Executive Vice President, App
Science. "We're taking it a step further with natural
language processing, which allows computers to process and analyze
large amounts of data in real time, and provide instant natural
language summaries and takeaways. We are ensuring that marketers at
all levels can easily benefit from the full power and
sophistication of our solution."
The new AI feature is available immediately and in use
currently by App Science clients. To learn more about the
capabilities of App Science Insights and how it works, visit
https://www.appscience.inc/solutions/insights.
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO)
(OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and
service providers in the high-growth ad-supported video-on-demand
(AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies
provide publishers with distribution, monetization, and analytics
while delivering ROI validation for brands and agencies. The Sabio
Holdings portfolio is comprised of: Sabio — our trusted and
transparent content monetization DSP; App Science™ — our cutting
edge, non-panel based, real-time measurement and attribution SAAS
platform; and Vidillion — our cloud-based ad-insertion, and content
distribution and management platform. For more information, visit:
sabioholding.com
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Sabio Holdings Inc.