Receives recognition for its Persuadable
Precision: Targeting the Digital Footprint of
Culture Campaign and work with a U.S. Senate
Race
TORONTO , April 24,
2023 /CNW/ -- Sabio Holdings Inc. (TSXV: SBIO;
OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of
connected TV ("CTV")/over-the-top ("OTT") advertising platforms
validated by performance, is pleased to announce that its
wholly-owned Sabio Inc., has received two 2023 Pollie Awards,
including a Silver Award in the Best Use of Targeting –
Independent Expenditure Campaign category and Bronze for
Best Innovation for Voter Targeting – Technology for its work
with a U.S. Senate-level political campaign that enabled a
humanized approach to multicultural audience targeting.
The Pollie Awards are the only bipartisan, nonprofit
organization for political professionals, showcasing excellence in
the political communications and public affairs industries. More
than 250 judges with seasoned backgrounds and track records of
success evaluate entries based on creativity, production value and
most importantly, political effectiveness.
For its campaign, Sabio Inc. built custom audience segments to
reach both Spanish-dominant and English-dominant Hispanic voters
and served highly targeted ads across CTV, OTT, and mobile
platforms for a U.S. Senate race with a 0.7 percent margin of
victory. The campaign drove exceptional results and was ultimately
a success leading to re-election.
"Receiving recognition from the Pollies is an exciting
opportunity to showcase and elevate the importance of targeting
multicultural audiences in the political arena," said Joe Camacho, Chief Global Expansion Officer,
Sabio. "Recognition from a leading organization demonstrates the
type of impactful change digital advertising campaigns can have
each election cycle to reach the right audiences who may be
previously underrepresented."
Sabio Inc.'s mobile-first method enables a humanized approach to
audience targeting. Using signals from voters' mobile devices, the
company is able to identify key voters and effectively reach them
in a digital campaign.
Regarded as "the Oscars of Political Advertising," the Pollies
are awarded annually by the American Association of Political
Consultants (AAPC) to political advertising and communications
industry members who have demonstrated superior work on behalf of
their candidates and causes. A blind jury of their professional
peers selects AAPC award winners.
About the Pollie Awards
The Pollie Awards (Pollies) are bipartisan honors awarded
annually by the AAPC to members of the political advertising and
communications industry who have demonstrated superior work on
behalf of their candidates and causes. A blind jury of their
professional peers selects AAPC award winners. Esquire magazine has
dubbed the Pollies "…the Oscars of political advertising."
The full list of 2023 Pollie Contest winners can be found in the
2022 Winners Book, and the winning work can be viewed in the 2023
Pollie Gallery.
About the AAPC
Founded in 1969, the AAPC is a multi-partisan organization of
political and public affairs professionals dedicated to improving
democracy. The AAPC has over 1,400 members hailing from all corners
of the globe. It is the largest association of political and public
affairs professionals in the world. For more information, see
www.theaapc.org.
About Sabio
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) is one of the
fastest-growing CTV/OTT technology and service providers in the
high-growth ad-supported video-on-demand (AVOD) and streaming
space. Its cloud-based CTV/OTT technologies provide publishers with
distribution, monetization, and analytics while delivering ROI
validation for brands and agencies. The Sabio Holdings portfolio is
comprised of: Sabio — our trusted and transparent content
monetization DSP; App Science™ — our cutting edge, non-panel based,
real-time measurement and attribution SAAS platform; and Vidillion
— our cloud-based ad-insertion, and content distribution and
management platform. For more information,
visit: sabioholding.com
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Sabio Holdings Inc.