TORONTO, July 8, 2019 /CNW/ - Mimi's Rock Corp.
(TSXV:MIMI) ("The Company"), an online dietary supplement
and wellness company operating the Dr. Tobias brand, is pleased to
announce that it has entered into a Joint Venture Agreement with
three-time world heavyweight champion Lennox Lewis to develop and commercialize a new
line of branded nutritional supplements.
Lennox Lewis, nicknamed "The
Lion", is a retired professional boxer who remains the last
heavyweight to hold the undisputed title. He competed from 1989 to
2003, and is a three-time world heavyweight champion and two-time
Lineal champion. Holding dual British and Canadian citizenship,
Lewis represented Canada as an
amateur in the 1988 Summer Olympics, winning a gold medal in the
super-heavyweight division.
The global fan base Lennox has attracted throughout the years,
and the rapid growth of online sales and advertising create a
massive opportunity to target customers with an interest in sports
nutrition. On Facebook alone, there is an is an estimated audience
of over 150 million active users who show an interest in boxing,
with 71% being men and the remaining 29% women. The global dietary
supplements market is growing at 10% CAGR for the period 2016-2024,
according to Statista.com.
David Kohler, CEO "We are excited
to partner with Lennox on this new family of products, which will
focus on Health and Wellness for men. During his time in the
ring and since, Lennox has remained much loved by his fans, likely
because of the way he carried himself both inside and outside of
the ring. He is an upbeat and inspiring athlete who has always
taken tremendous care of his body. He is aligned with our values
and focus on Wellness. We see significant synergies and the
opportunity to positively impact lives with his influence."
Mimi's Rock will provide sourcing, distribution, channels, sales
and marketing, and will obtain all regulatory approvals, in respect
of the products. Lennox will grant to Mimi's Rock a license to use
his name and likeness, and will provide social media and marketing
support in respect of the products. The License will be worldwide
and will last for 36 months. The License will be exclusive to
Mimi's Rock in respect of the products and nutritional supplements
that are reasonably expected to be competitive with the products.
Significant marketing and branding decisions will require the
unanimous approval of both parties. The transaction is subject to
the execution of a definitive agreement.
About Mimi's Rock Corp.:
Mimi's Rock Corp. is an online dietary supplement and wellness
company operating under the Dr. Tobias brand. The brand features
over 30 products including the top selling Colon Cleansing product
and the #1 selling Omega 3 Fish Oil on Amazon.com. The Omega 3 Fish
Oil is also the 4th largest subscribe & save product
on Amazon.com. Mimi's Rock currently serves customers in
the United States through
Amazon.com, Walmart.com, and Dr. Tobias.com, with a rapid growth
plan to expand into other markets. For more information,
visit https://mimisrock.com.
Forward-Looking Information
This news release includes "forward-looking information," as
such term is defined in applicable securities laws. Forward-looking
information includes, without limitation, discussion of Bloom
Burton and its conference, Mimi's Rock Corp.'s business and
business results, goals or outlook, risks associated with financial
results and stability, development projects such as those
referenced herein, sales to foreign jurisdictions, engineering and
construction, production (including control over costs, quality,
quantity and timeliness of delivery), foreign currency and exchange
rates, maintaining adequate working capital and raising further
capital on acceptable terms or at all, and other similar statements
concerning anticipated future events, conditions or results that
are not historical facts. These statements reflect management's
current estimates, beliefs, intentions and expectations; they are
not guarantees of future performance. The Company cautions that all
forward looking information is inherently uncertain and that actual
performance may be affected by a number of material factors, many
of which are beyond the Company's control. Accordingly, actual
future events, conditions and results may differ materially from
the estimates, beliefs, intentions and expectations expressed or
implied in the forward-looking information. All statements are made
as of the date of this news release and represent the Company's
judgement as of the date of this new release, and the Company is
under no obligation to update or alter any forward-looking
information.
Please visit www.mimisrock.com or www.sedar.com for recent
Mimi's Rock Corp. filings.
SOURCE Mimi’s Rock Corp.