MADISON, Wis., July 21, 2020 /PRNewswire/ -- Kid Trax, a
brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), will
debut an all new line of jaw dropping ride-on products for kids at
two renowned holiday gift giving events, Sweet Suite @ Home and the
Nicole Vance Holiday Gift Guide Media Event. A leader in the kids'
ride-on space, Kid Trax continues to demonstrate innovation and
originality with its exciting new line of proprietary toy designs
and licensed collaborations with partners including Nickelodeon,
Yamaha and Realtree. The Kid Trax fall 2020 lineup has something
for every editorial need and wish list, including outdoor toys,
"wow-worthy" gifts, gifts under $50,
products that inspire imaginative play, and more.
Leading the charge is the Real Rigs Recycling Truck by Kid
Trax ($199). Designed for
children ages 18-36 months, this tot-sized, 6-volt recycling truck
has a big personality, and features over 100 voice lines, sound
effects, songs and expressions that are triggered by interactions.
Available at Target, Amazon, and KidTraxToys.com, this educational
new ride-on vehicle includes nine recyclable accessories for
collection and sorting. The truck's push button acceleration is
easy for little hands to operate, while the top speed of 1.5 MPH
provides the perfect blend of fun and safety.
The adorable and quirky Silly Skaters Unicorn Inflatable
Ride-On Toy by Kid Trax ($39) is an inflatable foot-to-floor unicorn that
comes complete with motion activated LED lights on its roller
skates – making it the perfect companion for young children to ride
or push along! Available at Target, Amazon and KidTraxToys.com,
this magical toy is made for children 1-3 years old.
Kids will load up on fun with the Semi-Truck & Trailer
Ride-On Toy by Kid Trax ($349).
This pint-sized semi-truck features a removable trailer with dual
hinged opening trailer doors, making it ready for big time backyard
excursions. Available at Walmart, this 12-volt ride-on has a top
speed of 4 MPH and comes equipped with working cab lights, a PA
system, as well as horn and engine sound effects. Designed for kids
ages 3-5 years, this semi-truck is the perfect outdoor
accessory.
The newest licensing collaboration, the Realtree® Whipsaw UTV
Ride-On Toy by Kid Trax ($179) is
ready to take on the great outdoors. This camouflage UTV is
equipped with LED headlights, sound effects, FM radio and MP3,
allowing kids ages 3 to 5 to feel like they're in a real
Realtree® Whipsaw. This licensed, 6-volt toy has a top speed
of 2.5 MPH, creating a lifelike driving experience. Available at
Walmart, this toy is designed to look just like its grown-up
counterpart.
Event attendees can learn more about the Kid Trax fall 2020
line-up by setting up a virtual demonstration with
Christie Damato
(cdamato@litzkypr.com) or Marisa
Papa (mpapa@litzkypr.com). For additional information on the
brand and upcoming product launches, follow Kid Trax on Facebook,
Instagram, Twitter, YouTube, or visit KidTraxToys.com.
ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a division of Dorel
Industries' (TSX: DII.B, DII.A) Dorel
Sports segment, encompassing several powerhouse brands,
including Schwinn, Mongoose, Roadmaster, and Pacific. Dorel
Industries Inc. has annual sales of US $2.6
billion and employs approximately 8,900 people in facilities
located in twenty-five countries worldwide. Kid Trax makes award
winning battery powered ride-on toys. The brand's attention to
detail, creative designs and play features take favorite play
themes and licensed characters and brings them to life for the
child.
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SOURCE Kid Trax