TORONTO, March 31, 2021 /CNW/
- Torstar Corporation announced today it has entered into
a long-term partnership with Cineplex whereby Torstar will
acquire publishing and exclusive theatre distribution rights of
Cineplex Magazine, Canada's
leading entertainment publication.
A mainstay of both the Canadian movie and publishing scenes for
more than 20 years, Cineplex Magazine delivers exclusive
interviews with A-list stars, the inside scoop on coming movies,
and compelling photos from current films, movie sets and red-carpet
events. Torstar will continue both print and digital publications
of the magazine under the brand Star Cineplex. The two
companies will work together to deliver exclusive content to movie
fans and entertainment lovers across Canada.
"Cineplex Magazine is a fixture of the movie going
experience in Canada," said
Paul Rivett, chair and co-owner of
Torstar Corporation. "We are excited to take our Torstar
capabilities around content development, publishing, sales and
operations to make Star Cineplex both a successful business
and offer an entertaining reading experience to the audience. We
look forward to continuing that tradition and developing engaging,
high-quality entertainment content for the Canadian audience
through Star Cineplex."
"We've been entertaining Canadians for over a century and for
well over 20 of those years our guests have enjoyed Cineplex
Magazine with our famous popcorn before the action on the big
screen begins," said Ellis Jacob,
President and Chief Executive Officer, Cineplex. "We are proud that
as part of this partnership the magazine will continue to be
available for free at theatres across Canada and will reach even more Canadians with
expanded digital publications and the scale of Torstar print
publications."
As part of the transaction, SCENE members can now also look
forward to receiving advanced and exclusive content from Star
Cineplex. Cineplex Magazine is the most popular entertainment
magazine in Canada with over 3
million readers per issue and it is anticipated these readership
levels will return and grow as theatres reopen and Canadians seek
safe, out of home entertainment
experiences.
Torstar Corporation
Torstar is a leading news and
media organization publishing trusted content across a variety of
platforms. The company's businesses include digital and print news
organizations, such as the Toronto Star,
Canada's largest daily newspaper, six regional daily
newspapers in Ontario, including
The Hamilton Spectator, and more than 70 weekly community
newspapers in Ontario; and related
businesses such as The Kit, EyeReturn, Wheels.ca, iPolitics,
Toronto.com and Metroland Parcel Delivery Services. Torstar
also holds a number of digital investments, including a majority
interest in VerticalScope, a North American vertically-focused
digital media company, and LeaseBusters, Canada's leading car lease re-negotiation
business as well as partnerships in Sing Tao, one of Canada's leading Chinese-language media
companies, Black Press and Canadian Press. To learn more about
Torstar's network of media properties please visit
www.torstar.ca
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. A leading entertainment
and media company, Cineplex welcomes millions of guests annually
through its circuit of theatres and location-based entertainment
venues across the country. In addition to being Canada's largest and most innovative film
exhibitor, Cineplex also operates successful businesses in digital
commerce (CineplexStore.com), food service, alternative programming
(Cineplex Events), cinema media (Cineplex Media), digital
place-based media (Cineplex Digital Media) and amusement solutions
(Player One Amusement Group). Additionally, Cineplex operates
Canada's favourite destination for
'Eats & Entertainment' (The Rec Room) and entertainment
complexes specially designed for teens and families (Playdium).
Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000 people in
its offices across Canada and
the United States. To learn more
visit Cineplex.com or download the Cineplex App.
SOURCE Torstar Corporation