Canadians Celebrate Time-honoured Treat on
Saturday, January 19
Snack-lovers also Treated to Special Contest
through Uber Eats
TORONTO, Jan. 14, 2019 /CNW/ - (TSX: CGX) – This
Saturday, January 19, Cineplex
invites movie-lovers across the country to "pop" in to their local
theatre and indulge in a serving of their favourite buttery
snack…for FREE! In celebration of National Popcorn Day, over 9
million SCENE card holders can enjoy yet another perk of their
membership with a complimentary bag of Cineplex's famous
popcorn.
To take advantage of this delicious deal, SCENE members can
visit any one of Cineplex's 165 theatres from coast-to-coast and
scan their membership card or barcode on the SCENE app at the
concession counter. The offer is valid for one small bag of popcorn
per SCENE member and cannot be combined with any other concession
offers, combos or promotions. For more information, guests can
visit Cineplex.com.
"Indulging in a bag of Cineplex popcorn is an essential part of
the movie-going experience and what better way to recognize this
fun day than with a free serving of our time-honoured treat," said
Sarah Van Lange, Executive Director
of Communications, Cineplex. "As part of this year's extended
celebration, snack-lovers can also look forward to an additional
treat we are offering through our partnership with Uber Eats!"
All of this week, Uber Eats customers who purchase Cineplex
concessions using the promo code "POPCORNDAY" will be entered
to win free popcorn for a whole YEAR! The lucky winner will receive
a Cineplex gift card which can be used at any of its 165 theatres.
To find out which Cineplex theatres offer delivery through Uber
Eats, simply download the Uber Eats app and enter the name of your
city. More information on the contest is available HERE.
Canadians are also encouraged to engage in National Popcorn Day
and share over social media using the hashtag #NationalPopcornDay,
as well as on Cineplex's social channels on Facebook
(Facebook.com/Cineplex), Twitter (@CineplexMovies) and Instagram
(@CineplexMovies).
Cineplex Popcorn Fast Facts:
- Last year, Cineplex served more than 200 million kernels of
popcorn on National Popcorn Day
- This year, Cineplex anticipates serving more than 300 million
kernels of popcorn on National Popcorn Day
- It was not until talking pictures became popular in 1927 that
movies suddenly became an event, complete with street vendors, some
of whom sold popcorn. Audiences immediately took to the now-classic
snack and the rest is history
- Cineplex has a signature popcorn recipe exclusive to its
theatres for the perfect mix of salty, buttery, fluffy
goodness
- Popcorn comes in two shapes: 'snowflake' and 'mushroom.'
'Snowflake' popcorn is light and fluffy and served hot and fresh in
Cineplex theatres. 'Mushroom' popcorn is round and compact to hold
specialty toppings and is used in Cineplex's gourmet-inspired
Poptopia
- Cineplex pops roughly 29 billion popcorn kernels over the
course of a year. If laid end-to-end, that's enough popcorn to:
-
- Climb the CN Tower in Toronto
(ON) nearly one million times
- Climb the Calgary Tower in Calgary (AB) nearly three million
times
- Climb the Peace Tower in Ottawa (ON) nearly six million times
- Climb the Notre-Dame Basilica in Montreal (QC) over nine million times
- Pass Confederation Bridge in Prince
Edward Island over 42,000 times
- If you laid popcorn kernels end-to-end from coast-to-coast
beginning at Cineplex's theatre in St.
John's (NFLD) and ending at its theatre in Victoria (BC), it would take more than 373
million popped kernels to span the distance
About Cineplex
A leading entertainment and media
company, Cineplex (TSX:CGX) is a top-tier Canadian brand that
operates in the Film Entertainment and Content, Amusement and
Leisure, and Media sectors. As Canada's largest and most innovative film
exhibitor, Cineplex welcomes 70 million guests annually through its
circuit of 165 theatres across the country. Cineplex also operates
successful businesses in digital commerce (CineplexStore.com), food
service, alternative programming (Cineplex Events), cinema media
(Cineplex Media), digital place-based media (Cineplex Digital
Media), amusement solutions (Player One Amusement Group) and an
online esports platform for competitive and passionate gamers
(WorldGaming.com). Additionally, Cineplex operates a location based
entertainment business through Canada's newest destination for 'Eats &
Entertainment' (The Rec Room), and will also be opening new
complexes specially designed for teens and families (Playdium) as
well as exciting new sports and entertainment venues across
Canada (Topgolf). Cineplex is a
joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000 people in
its offices across Canada and
the United States. To learn more
visit Cineplex.com or download the Cineplex App.
SOURCE Cineplex