NEW YORK, Dec. 14 /PRNewswire/ -- MTV Networks (MTVN), a division of Viacom Inc. (NYSE:VIANYSE:VIA.B), today announced that Kevin Arrix has been promoted to Executive Vice President, Digital Advertising Sales. In his new role, Arrix will lead MTVN's digital advertising sales and operations for online and mobile advertising across all of the company's properties, including MTV, VH1, Nickelodeon, COMEDY CENTRAL, Shockwave, CMT, Spike and Logo. Arrix will report to Rich Eigendorff, COO, MTV Networks, and will continue to be based at the company's New York City headquarters. "Kevin's a smart and seasoned salesperson, and a consummate leader. He understands our online portfolio, its premium-play value, and how to unlock that value to serve clients and drive revenue," said Eigendorff. "As we look toward 2010, the mandate is to capitalize on our traffic and deliver scalable premium ad experiences for our marketing partners. With Kevin at the helm, our brands have the right people to do it." As Executive Vice President of digital ad sales, Arrix will also helm MTV Networks Digital Fusion, which innovates with digital and creative assets to build advertiser brands and engage shared-fans. In addition, Arrix oversees MTVN's Tribes, a series of demographic-focused vertical ad networks built around the company's core online properties. Arrix served most recently as Senior Vice President, Digital Advertising Sales, for MTVN Networks. In that role, which Arrix held for three years, he was responsible for executing on MTVN's digital ad sales strategy and developing marketing solutions across the company's portfolio of multi-platform brands. Prior to that, Arrix worked for four years as Nickelodeon's Vice President of digital ad sales and spent three years at CBS SportsLine, where he managed a variety of responsibilities. Arrix also had seven-year tenure at Turner Broadcasting, working largely in international ad sales. Arrix graduated from Duke University. About MTV Networks MTV Networks, a division of Viacom (NYSE:VIANYSE:VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire. DATASOURCE: MTV Networks CONTACT: Neena Kadian, MTV Networks, +1-212-846-8934, Web Site: http://www.mtv.com/

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