Zeta Announces Promotion of Matthew Mobley to President of CRM
July 27 2022 - 4:05PM
Business Wire
Industry veteran selected to lead future
growth of CDP and Marketing Cloud
Zeta Global (NYSE:ZETA), a cloud-based marketing technology
company that empowers enterprises to acquire, grow, and retain
customers more efficiently, today announced the promotion of
Matthew Mobley to President of Customer Relationship Management
(CRM).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220727006019/en/
Matthew Mobley was promoted to President
of CRM at Zeta Global. (Photo: Business Wire)
A leading executive in the marketing technology sector with a
stellar track record of success, Mr. Mobley joined Zeta in October
2021 as EVP Technology Strategy. In that role, he made an enormous
impact advising customers on how to best leverage Zeta’s top-rated
technology to meet their business goals, developing strategy for
Zeta’s high-growth Customer Data Platform (CDP), and building
operational systems to support faster scaling of the business. He
will replace David Allen, the Company’s current President of CRM,
who will be retiring after a transformational four years at Zeta
and a long, successful career including executive roles at EDS,
Acxiom, and Epsilon. He will move into a Senior Advisor role for
the Company.
Mr. Mobley’s new role will include overseeing Zeta’s
go-to-market strategy for the CDP and Marketing Cloud, leading
customer success, and scaling strategic solutions. He will also
play a key role in advancing Zeta’s partnerships with Snowflake and
Amazon Web Services. The CRM Sales team, led by Kelly Kennedy, CRO
of CRM, will report directly into Mr. Mobley. Mr. Mobley will
report directly into Steve Gerber, President & Chief Operating
Officer of Zeta.
“Matt is a phenomenal leader who has been instrumental in
creating incredible success for our customers and driving
innovation for the CRM business, and we are thrilled that he will
be taking on this broader role,” said David A. Steinberg,
Co-Founder, Chairman, and CEO of Zeta. “The Zeta Marketing
Platform, with a CDP at its core, is perfectly positioned to help
our customers deliver personalized experiences at scale for
consumers and higher ROI from their marketing investment. We
believe that Matt’s deep experience will build on the momentum
created under David and accelerate the growth of these
products.”
“I am honored to be assuming this new role at Zeta at such a
pivotal time in the Company’s evolution. In my nine months here, I
have been impressed by the strength of Zeta’s leading technology,
the differentiation of the proprietary Data Cloud, and the talent
of the team -- all of which are tuned for the needs of the modern
CMO. I look forward to continuing to work with the talented and
dedicated team here as we take the business to even greater
heights.”
Mr. Mobley has more than 26 years of experience in general
technology and over 22 years of experience specifically in
marketing and advertising technology, spanning the Americas and
EMEA. Prior to Zeta, he served as Chief Technology Officer at
Merkle, SVP of Solutions Consulting at Epsilon, as VP of European
Consulting, and as the US Marketing Technology Practice leader for
Acxiom. He also served in the United States Air Force. Mr. Mobley’s
depth of experience includes designing, implementing, and operating
large scale Customer Data Platforms, Marketing Clouds, and related
technology projects – all areas of Zeta’s strategic investment
toward its long-term goals in 2025.
About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven,
cloud-based marketing technology company that empowers enterprises
to acquire, grow and retain customers. The Company’s Zeta Marketing
Platform (the “ZMP”) is the largest omnichannel marketing platform
with identity data at its core. The ZMP analyzes billions of
structured and unstructured data points to predict consumer intent
by leveraging sophisticated artificial intelligence to personalize
experiences at scale. Founded in 2007 by David A. Steinberg and
John Sculley, the Company is headquartered in New York City. For
more information, please go to http://www.zetaglobal.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220727006019/en/
Media Relations Megan Rose, GVP Marketing Communications
press@zetaglobal.com
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Sep 2023 to Sep 2024