Multi-Brand Franchisor Sunpark Acquires Rights
to Develop Xponential’s Fifth Brand in Japan
Xponential Fitness, Inc. (NYSE: XPOF) announced today it has
signed a Master Franchise Agreement in Japan for StretchLab, the
world’s largest assisted stretching brand. The agreement provides
the Master Franchisee with the opportunity to license at least 40
StretchLab studios in Japan to potential franchisees over the next
10 years. As of December 31, 2022, Xponential had over 2,600 open
studios worldwide, operating in 16 countries and four
continents.
The deal was signed with Sunpark Co. Ltd. of Osaka, a
multi-brand operator and global franchisor of restaurants,
entertainment concepts, and fitness centers with more than 100
locations in Japan, Singapore, Thailand and the United States. The
StretchLab agreement marks Xponential’s fifth brand to enter the
Japanese market, following earlier agreements for Club Pilates,
Rumble, CycleBar and AKT with Master Franchise Partner, Wellness X
Asia. Wellness X Asia currently has 22 Club Pilates studios open in
Japan, with the first studios of Rumble, AKT and CycleBar slated
for later this year.
“Japan is emerging as one of Xponential’s most important global
markets, and we are very enthusiastic to welcome Sunpark as our
latest international partner,” said John Kersh, Chief International
Development Officer of Xponential Fitness. “Sunpark’s vast
experience in real estate and multi-brand franchising will provide
an outstanding foundation on which to expand the StretchLab brand
across Japan.”
Sunpark is led by founder and CEO Ken Takagi who is assembling a
highly-qualified team to bring the StretchLab brand to life in
Japan. The StretchLab project will be overseen by Koji Yamaguchi, a
respected entrepreneur with 10 years of experience in the assisted
stretching space in Japan.
According to CEO Ken Takagi, “This is an ideal time to launch
StretchLab in Japan, as consumers are increasingly seeking
high-quality options to improve their overall health and
well-being. We are confident Stretchlab will be very well-received
across Japan.”
The agreement marks the continued expansion of Xponential
Fitness outside North America. The company currently has multiple
brands’ studios operating or in development in 16 countries across
North America, Europe, Asia, and Australia. Specifically for
StretchLab, Xponential signed their first international agreement
for StretchLab in 2021, for Australia and New Zealand, and in 2022
they signed master franchise agreements for Mexico and Kuwait. The
brand also just reached the milestone of 300 studios open
globally.
For more information about Xponential Fitness and to learn more
about its various franchise opportunities, visit
www.xponential.com.
ABOUT STRETCHLAB:
Founded in 2015, StretchLab is the largest assisted stretching
brand globally that was created to help people through customized
flexibility services. It offers one-on-one and group-assisted
stretching sessions to customers across a broad range of ages and
fitness levels. StretchLab’s advanced “Flexologist” instructors
receive extensive training, including both classroom and on-the-job
training programs. Ranked on Entrepreneur Magazine’s Franchise 500
and Fastest-Growing Franchises three years running, Top New
Franchises in 2021 and 2022, as well as Inc. Magazine’s Inc. 5000
in 2020 and 2021, StretchLab is headquartered in Irvine, CA and
backed by Xponential Fitness, the largest franchisor of boutique
fitness brands. To learn more about StretchLab, visit
www.stretchlab.com.
ABOUT XPONENTIAL
FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 14 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, the largest assisted stretching brand in the United
States; Row House, a high-energy, low-impact indoor rowing workout;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest franchised yoga brand; Pure
Barre, a total body workout that uses the ballet barre to perform
small isometric movements; STRIDE Fitness, a treadmill-based cardio
and strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training, and strength-based
program. For more information, please visit the Company’s website
at https://xponential.com.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
based on management's judgment, beliefs, current trends, and
anticipated performance, including statements regarding the timing
of opening and number of additional studios in Japan.
Forward-looking statements involve risks and uncertainties that may
cause actual results to differ materially from those contained in
the forward-looking statements. These factors include, but are not
limited to, the impact of the COVID-19 pandemic on our business and
franchisees; our relationships with master franchisees and
franchisees; difficulties and challenges in opening studios by
franchisees; the ability of franchisees to generate sufficient
revenues; risks relating to expansion into international markets;
loss of reputation and brand awareness; material weakness in our
internal control over financial reporting; and other risks as
described in our SEC filings, including our Annual Report on Form
10-K for the full year ended December 31, 2022 filed by Xponential
Fitness with the SEC and other periodic reports filed with the SEC.
Other unknown or unpredictable factors or underlying assumptions
subsequently proving to be incorrect could cause actual results to
differ materially from those in the forward-looking statements.
Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential Fitness
undertakes no duty to update such information, except as required
under applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20230425005523/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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