C4 Energy Becomes Proud Energy Drink Partner to
National Boutique Fitness Brands
Row House and Rumble, two of Xponential Fitness’ (NYSE: XPOF)
powerhouse brands, announced today that C4 Energy, one of the
fastest-growing energy drink brands in the United States, is their
new proud energy drink partner. Created by Nutrabolt, the Human
Performance Company, C4 Energy®, and C4 Smart Energy® will now be
available at participating studios nationwide.
Row House is the nation’s largest network of rowing workout
studios, and their group classes offer high-energy, music-driven
rowing intervals combined with floor-based strength exercises. The
workout is low-impact and suitable for people of all fitness
levels. Row House deeply values community with its classes taught
and executed in synchrony.
"Row House is a tight-knit community of engaged members
committed to their health and fitness, and our partnership with C4
Energy will help take their workouts to the next level,” said Nik
Kish, President of Row House. “We're very selective about the
products we make available in-studio to our loyal members, so this
partnership is an indication of our strong support of the C4 Energy
brand and what they stand for: fueling mental and performance
energy for the outperformers and overachievers who are working
tirelessly to unleash their potential. The brand synergy between C4
Energy and Row House is best-in-class, and we are proud to bring
this product to our members.”
Rumble Boxing pairs boxing, HIIT, metabolic conditioning, and
strength training group fitness for an all-encompassing workout
that truly anyone can do. The boxing concept aims to develop
courage, determination, focus and stamina. Classes are evenly
divided between boxing and resistance training, allowing for a
well-rounded, full-body workout.
"C4 Energy is an ideal energy drink partner for our brand as our
goal is to inspire our members to keep hustling, celebrate their
courage and diversity, and remind them that working out should be
enjoyable. C4 products only fuel that fire,” said Shaun Grove,
President of Rumble. “Rumble was created to shake up the norms of
the group fitness world, just like C4 Energy is doing for the
energy drink space."
The partnership with C4 marks another strategic step forward for
Xponential Fitness as it expands its B2B efforts across its
portfolio of 10 fitness brands, having recently partnered with
Lululemon, among other companies. Row House and Rumble are excited
to partner with C4 Energy as they are all committed to improving,
strengthening, and energizing their consumers. Motivation and
support are core values of these three brands, and C4 Energy is
determined to help members exceed their expectations and unlock
their potential.
“We are so proud to partner with fitness studios that truly
support their members in unlocking their limitless potential,” said
Senior Vice President of Sales at Nutrabolt, Aaron Heidebreicht.
“C4 Energy is made for the active lifestyles of Row House and
Rumble members, and we are thrilled to offer our better-for-you
energy drinks with clinically studied ingredients, refreshing
flavors, and zero sugars and carbs to communities that are looking
to reach peak performance.”
For more information about Xponential Fitness, Inc., visit
xponential.com and for more information about C4 Energy, visit
cellucor.com/pages/c4-energy.
ABOUT ROW HOUSE
Founded in 2014, Row House is the largest indoor rowing brand by
number of studios, offering personalized performance metrics,
resistance training, rowing and stretching exercises to build
aerobic endurance and muscular strength. The low-impact nature of
rowing workouts makes Row House accessible to a broad range of
consumers with six signature Row House class formats including
introductory, interval-based, strength training, stretching and two
endurance-based formats. Its high-quality instructors are trained
through a specialized training program for Authorized Rowing
Coaches, known as “RH University.” Ranked on Entrepreneur
Magazine’s Fastest-Growing Franchises in 2021 and Top New
Franchises for two years running, as well as Inc. Magazine’s Inc.
5000 in 2020 and 2021, Row House is headquartered in Irvine, CA and
backed by Xponential Fitness, the largest franchisor of boutique
fitness brands. To learn more about Row House, visit
www.therowhouse.com.
ABOUT RUMBLE
Founded in New York City in 2017, Rumble is a group fitness
concept delivering a combination of boxing-inspired circuits and
the transformative power of resistance training. Pro and amateur
fighters glove up together, no matter their fitness level or skill,
to reveal their inner fighter. The experience is a 45-minute,
10-round, full-body cardio and strength workout crafted around
specially designed water-filled, teardrop-style boxing bags. Rumble
was founded by Noah Neiman (former Barry's Bootcamp Master Trainer,
and cast member of Bravo’s Work Out New York), Eugene Remm
(Co-Founder of Catch Hospitality Group (Catch Restaurants, CATCH
STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville),
and Anthony DiMarco (13-time IRONMAN, former Managing Director,
Google). Rumble is headquartered in Irvine, CA and backed by
Xponential Fitness, the largest franchisor of boutique fitness
brands.
ABOUT XPONENTIAL FITNESS,
INC.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 12 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, the largest assisted stretching brand in the United
States; Row House, a high-energy, low-impact indoor rowing workout;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest franchised yoga brand; Pure
Barre, a total body workout that uses the ballet barre to perform
small isometric movements; STRIDE, a treadmill-based cardio and
strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training, and strength-based
program. For more information, please visit the Company’s website
at xponential.com.
ABOUT NUTRABOLT
Nutrabolt is a fast-growing, global active health and wellness
company with a portfolio of market leading performance-oriented
brands that energize and fuel active lifestyles. The company’s
disruptive and innovative products compete in the Functional
Beverage and Active Nutrition segments, under three consumer-loved
brands: C4® (one of the fastest-growing energy drink brands in the
United States and the #1 selling global pre-workout brand), XTEND®
(the #1 post-workout recovery brand in the United States), and
Cellucor® (an award-winning sports nutrition brand created in
2002).
Since its founding 20 years ago, Nutrabolt has set out to meet
the discerning needs of performance athletes and fitness
enthusiasts, while appealing beyond this core group to include
consumers around the globe who are making healthy, active living a
daily priority.
Nutrabolt’s portfolio, which is distributed in over 125
countries, is sold through company-owned DTC platforms, Amazon, and
other third-party e-commerce marketplaces, and is available at
leading retailers across the U.S., including Walmart, Target,
7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the
Vitamin Shoppe. For more information about Nutrabolt, please visit
www.nutrabolt.com.
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Jayne Bauer, Fishman Public Relations, jbauer@fishmanpr.com or
847-894-9766
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