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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 _________________________________
FORM 10-Q
 _________________________________
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended November 2, 2024
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from              to             
Commission file number 001-40515
 _________________________________
VICTORIA'S SECRET & CO.
(Exact name of registrant as specified in its charter)
 _______________________________
Delaware86-3167653
(State or other jurisdiction of
incorporation or organization)
(IRS Employer Identification No.)
4 Limited Parkway East
Reynoldsburg,Ohio43068
(Address of principal executive offices)(Zip Code)
(614)577-7000
(Registrant's Telephone Number, Including Area Code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common Stock, $0.01 Par ValueVSCOThe New York Stock Exchange
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes      No   
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes     No  
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filerAccelerated filer
Non-accelerated filer
Smaller reporting company
Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes      No  
As of November 29, 2024, the number of outstanding shares of the Registrant’s common stock was 78,621,590 shares.


VICTORIA'S SECRET & CO.
TABLE OF CONTENTS
 
 Page No.
Item 1A. Risk Factors
Item 6. Exhibits
 
*
Victoria's Secret & Co.'s fiscal year ends on the Saturday nearest to January 31. As used herein, “third quarter of 2024” and “third quarter of 2023” refer to the thirteen-week periods ended November 2, 2024 and October 28, 2023, respectively. “Year-to-date 2024” and “year-to-date 2023” refer to the thirty-nine-week periods ended November 2, 2024 and October 28, 2023, respectively, and “fiscal year 2024” and “fiscal year 2023” refer to the fifty-two-week period ending February 1, 2025 and the fifty-three-week period ended February 3, 2024, respectively.

2

PART I—FINANCIAL INFORMATION
 
Item 1.    FINANCIAL STATEMENTS

VICTORIA'S SECRET & CO.
CONSOLIDATED STATEMENTS OF LOSS
(in millions except per share amounts)
(Unaudited)
 
 Third QuarterYear-to-Date
 2024202320242023
Net Sales$1,347 $1,265 $4,124 $4,099 
Costs of Goods Sold, Buying and Occupancy(879)(838)(2,653)(2,683)
Gross Profit468 427 1,471 1,416 
General, Administrative and Store Operating Expenses(515)(494)(1,429)(1,429)
Operating Income (Loss)(47)(67)42 (13)
Interest Expense(22)(26)(66)(72)
Other Income (Loss)(1) 1  
Loss Before Income Taxes(70)(93)(23)(85)
Provision (Benefit) for Income Taxes(15)(22)2 (17)
Net Loss(55)(71)(25)(68)
   Less: Net Income Attributable to Noncontrolling Interest1  3 4 
Net Loss Attributable to Victoria's Secret & Co.$(56)$(71)$(28)$(72)
Net Loss Per Basic Share Attributable to Victoria's Secret & Co.$(0.71)$(0.92)$(0.36)$(0.93)
Net Loss Per Diluted Share Attributable to Victoria's Secret & Co.$(0.71)$(0.92)$(0.36)$(0.93)


VICTORIA'S SECRET & CO.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(in millions)
(Unaudited)
Third QuarterYear-to-Date
2024202320242023
Net Loss$(55)$(71)$(25)$(68)
Other Comprehensive Income (Loss), Net of Tax:
   Foreign Currency Translation1 (2) (4)
Total Other Comprehensive Income (Loss), Net of Tax1 (2) (4)
Total Comprehensive Loss(54)(73)(25)(72)
   Less: Net Income Attributable to Noncontrolling Interest1  3 4 
   Less: Foreign Currency Translation Attributable to Noncontrolling Interest1 (1) (2)
Comprehensive Loss Attributable to Victoria's Secret & Co.$(56)$(72)$(28)$(74)


The accompanying Notes are an integral part of these Consolidated Financial Statements.
3

VICTORIA'S SECRET & CO.
CONSOLIDATED BALANCE SHEETS
(in millions except par value amounts)

 
November 2,
2024
February 3,
2024
October 28,
2023
 (Unaudited) (Unaudited)
ASSETS
Current Assets:
Cash and Cash Equivalents$161 $270 $124 
Accounts Receivable, Net163 152 139 
Inventories1,290 985 1,211 
Other172 126 162 
Total Current Assets1,786 1,533 1,636 
Property and Equipment, Net806 843 871 
Operating Lease Assets1,472 1,351 1,311 
Goodwill367 367 365 
Trade Names281 284 286 
Other Intangible Assets, Net100 116 121 
Deferred Income Taxes19 20 15 
Other Assets90 86 82 
Total Assets$4,921 $4,600 $4,687 
LIABILITIES AND EQUITY
Current Liabilities:
Accounts Payable$464 $513 $449 
Accrued Expenses and Other801 810 625 
Current Debt4 4 4 
Current Operating Lease Liabilities252 267 288 
Income Taxes5 20 2 
Total Current Liabilities1,526 1,614 1,368 
Deferred Income Taxes38 37 60 
Long-term Debt1,414 1,120 1,530 
Long-term Operating Lease Liabilities1,428 1,312 1,279 
Other Long-term Liabilities62 79 212 
Total Liabilities4,468 4,162 4,449 
Shareholders' Equity:
Preferred Stock — $0.01 par value; 10 shares authorized; 0 shares issued and outstanding
   
Common Stock — $0.01 par value; 1,000 shares authorized; 79, 78, and 77 shares issued and outstanding, respectively
1 1 1 
Paid-in Capital278 238 223 
Accumulated Other Comprehensive Income (Loss)  (1)
Retained Earnings (Accumulated Deficit)150 178 (3)
Total Victoria's Secret & Co. Shareholders' Equity429 417 220 
Noncontrolling Interest24 21 18 
Total Equity453 438 238 
Total Liabilities and Equity$4,921 $4,600 $4,687 

The accompanying Notes are an integral part of these Consolidated Financial Statements.
4

VICTORIA'S SECRET & CO.
CONSOLIDATED STATEMENTS OF EQUITY
(in millions)
(Unaudited)

Third Quarter 2024
Common StockAccumulated
Other
Comprehensive
Income
Retained Earnings Treasury StockTotal Victoria's Secret & Co. Equity
 Shares OutstandingPar ValuePaid-in CapitalNoncontrolling InterestTotal Equity
Balance, August 3, 202478 $1 $265 $ $206 $ $472 $22 $494 
Net Income (Loss)— — — — (56)— (56)1 (55)
Other Comprehensive Income— — —  — —  1 1 
Total Comprehensive Income (Loss)— — —  (56)— (56)2 (54)
Share-based Compensation Expense— — 13 — — — 13 — 13 
Tax Payments related to Share-based Awards — (1)— — — (1)— (1)
Other1 — 1 — — — 1 — 1 
Balance, November 2, 202479 $1 $278 $ $150 $ $429 $24 $453 

Third Quarter 2023
Common StockAccumulated
Other
Comprehensive
Income (Loss)
Retained Earnings (Accumulated Deficit)Treasury StockTotal Victoria's Secret & Co. Equity
 Shares OutstandingPar ValuePaid-in CapitalNoncontrolling InterestTotal Equity
Balance, July 29, 202377 $1 $210 $ $68 $ $279 $21 $300 
Net Loss— — — — (71)— (71) (71)
Other Comprehensive Loss— — — (1)— — (1)(1)(2)
Total Comprehensive Loss— — — (1)(71)— (72)(1)(73)
Share-based Compensation Expense— — 14 — — — 14 — 14 
Tax Payments related to Share-based Awards — (1)— — — (1)— (1)
Distribution to Noncontrolling Interest— — — — — — — (2)(2)
Balance, October 28, 202377 $1 $223 $(1)$(3)$ $220 $18 $238 

The accompanying Notes are an integral part of these Consolidated Financial Statements.
5

VICTORIA'S SECRET & CO.
CONSOLIDATED STATEMENTS OF EQUITY
(in millions)
(Unaudited)

Year-to-Date 2024
Common StockAccumulated
Other
Comprehensive
Income
Retained EarningsTreasury StockTotal Victoria's Secret & Co. Equity
 Shares OutstandingPar ValuePaid-in CapitalNoncontrolling InterestTotal Equity
Balance, February 3, 202478 $1 $238 $ $178 $ $417 $21 $438 
Net Income (Loss)— — — — (28)— (28)3 (25)
Other Comprehensive Income— — —  — —    
Total Comprehensive Income (Loss)— — —  (28)— (28)3 (25)
Share-based Compensation Expense— — 45 — — — 45 — 45 
Tax Payments related to Share-based Awards(1)— (9)— — — (9)— (9)
Other2 — 4 — — — 4 — 4 
Balance, November 2, 202479 $1 $278 $ $150 $ $429 $24 $453 

Year-to-Date 2023
Common StockAccumulated
Other
Comprehensive
Income (Loss)
Retained Earnings (Accumulated Deficit)Treasury StockTotal Victoria's Secret & Co. Equity
 Shares OutstandingPar ValuePaid-in CapitalNoncontrolling InterestTotal Equity
Balance, January 28, 202380 $1 $195 $1 $186 $ $383 $18 $401 
Net Income (Loss)— — — — (72)— (72)4 (68)
Other Comprehensive Loss— — — (2)— — (2)(2)(4)
Total Comprehensive Income (Loss)— — — (2)(72)— (74)2 (72)
Repurchases of Common Stock(3)—  — — (126)(126)— (126)
Treasury Share Retirements— — (9)— (117)126 — —  
Share-based Compensation Expense— — 41 — — — 41 — 41 
Tax Payments related to Share-based Awards(1)— (10)— — — (10)— (10)
Distribution to Noncontrolling Interest— — — — — — — (2)(2)
Other1 — 6 — — — 6 — 6 
Balance, October 28, 202377 $1 $223 $(1)$(3)$ $220 $18 $238 

The accompanying Notes are an integral part of these Consolidated Financial Statements.

6

VICTORIA'S SECRET & CO.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)
(Unaudited)
 Year-to-Date
 20242023
Operating Activities:
Net Loss$(25)$(68)
Adjustments to Reconcile Net Loss to Net Cash Used for Operating Activities:
Depreciation and Amortization of Long-lived Assets192 216 
Share-based Compensation Expense45 41 
Gain on Sale of Assets(6) 
Deferred Income Taxes1 7 
Amortization of Fair Value Adjustment to Acquired Inventories 22 
Changes in Assets and Liabilities:
Accounts Receivable(11) 
Inventories(305)(184)
Accounts Payable, Accrued Expenses and Other(55)(122)
Income Taxes(45)(83)
Other Assets and Liabilities(40)(29)
Net Cash Used for Operating Activities(249)(200)
Investing Activities:
Capital Expenditures(150)(224)
Proceeds from Sale of Assets16  
Acquisition, Net of Cash Acquired 1 
Other Investing Activities1  
Net Cash Used for Investing Activities(133)(223)
Financing Activities:
Borrowings from Asset-based Revolving Credit Facility460 405 
Repayments of Borrowings from Asset-based Revolving Credit Facility(165)(145)
Payments for Contingent Consideration related to Adore Me Acquisition(16) 
Tax Payments related to Share-based Awards(9)(10)
Payments of Long-term Debt(3)(3)
Repurchases of Common Stock (125)
Proceeds from Stock Option Exercises 3 
Other Financing Activities5 (3)
Net Cash Provided by Financing Activities272 122 
Effects of Exchange Rate Changes on Cash and Cash Equivalents1 (2)
Net Decrease in Cash and Cash Equivalents(109)(303)
Cash and Cash Equivalents, Beginning of Period270 427 
Cash and Cash Equivalents, End of Period$161 $124 

The accompanying Notes are an integral part of these Consolidated Financial Statements.
7

VICTORIA'S SECRET & CO.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

1. Description of Business, Basis of Presentation and Summary of Significant Accounting Policies
Description of Business
Victoria’s Secret & Co. (together with its subsidiaries unless the context otherwise requires, the “Company”) is a specialty retailer of women's intimate and other apparel and beauty products marketed under the Victoria’s Secret, PINK and Adore Me brand names. The Company has approximately 890 stores in the United States (“U.S.”), Canada and China as well as its own websites, www.VictoriasSecret.com, www.PINK.com and www.AdoreMe.com, and other digital channels worldwide. Additionally, the Company has more than 490 stores in nearly 70 countries operating under franchise, license and wholesale arrangements. The Company also includes the merchandise sourcing and production function serving the Company and its international partners. The Company operates as a single segment designed to serve customers worldwide seamlessly through stores and digital channels.
In the third quarter of 2024, the Company made certain executive leadership changes, including the appointment of a new Chief Executive Officer and the elimination of two executive officer roles to streamline its executive leadership team. In the first quarter of 2023, the Company implemented restructuring actions to reorganize and improve its organizational structure. For additional information, see Note 4, “Restructuring Activities.”
Fiscal Year
The Company’s fiscal year ends on the Saturday nearest to January 31. As used herein, “third quarter of 2024” and “third quarter of 2023” refer to the thirteen-week periods ended November 2, 2024 and October 28, 2023, respectively. “Year-to-date 2024” and “year-to-date 2023” refer to the thirty-nine-week periods ended November 2, 2024 and October 28, 2023, respectively, and “fiscal year 2024” and “fiscal year 2023” refer to the fifty-two-week period ending February 1, 2025 and the fifty-three-week period ended February 3, 2024, respectively.
Basis of Presentation
The Consolidated Financial Statements have been prepared in conformity with accounting principles generally accepted in the United States (“GAAP”).
Interim Financial Statements
The Consolidated Financial Statements as of and for the periods ended November 2, 2024 and October 28, 2023 are unaudited. These Consolidated Financial Statements should be read in conjunction with the audited Consolidated Financial Statements and Notes thereto included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on March 22, 2024.
In the opinion of management, the accompanying Consolidated Financial Statements reflect all adjustments, which are of a normal recurring nature, necessary for a fair presentation of the results for the interim periods.
Seasonality of Business
Due to the seasonal variations in the retail industry, the results of operations for the thirteen-week and thirty-nine-week periods ended November 2, 2024 are not necessarily indicative of the results expected for any other interim period or the full fiscal year ending February 1, 2025.
Equity Method Investments
The Company accounts for investments in unconsolidated entities where it exercises significant influence, but does not have control, using the equity method. Under the equity method of accounting, the Company recognizes its share of the investee's net income or loss. Losses are only recognized to the extent the Company has positive carrying value related to the investee. Carrying values are only reduced below zero if the Company has an obligation to provide funding to the investee. The Company’s share of net income or loss of unconsolidated entities from which the Company purchases merchandise or merchandise components is included in Costs of Goods Sold, Buying and Occupancy in the Consolidated Statements of Loss, and the Company's share of net income or loss from all other unconsolidated entities is included in General, Administrative and Store Operating Expenses in the Consolidated Statements of Loss. The Company’s equity method investments are required to be reviewed for impairment when it is determined there may be an other-than-temporary loss in value.
The carrying values of equity method investments were $61 million as of November 2, 2024, $60 million as of February 3, 2024 and $56 million as of October 28, 2023. These investments are recorded in Other Assets on the Consolidated Balance Sheets.
8

Noncontrolling Interest
The Company accounts for investments in entities where it has control over the entity by consolidating the entities' assets, liabilities and results of operations and including them in the Company's Consolidated Financial Statements. The share of the investment not owned by the Company is reflected in Noncontrolling Interest in the Consolidated Balance Sheets. The Company recognizes the share of net income or loss not attributable to the Company in Net Income Attributable to Noncontrolling Interest in the Consolidated Statements of Loss. Noncontrolling interest represents the portion of equity interests in a joint venture in China that is not owned by the Company.
Concentration of Credit Risk
The Company maintains cash and cash equivalents with various major financial institutions. The Company monitors the relative credit standing of financial institutions with whom the Company transacts with and limits the amount of credit exposure with any one entity. As of November 2, 2024, the Company's investment portfolio was primarily comprised of money market funds and bank deposits.
The Company also periodically reviews the relative credit standing of franchise, license and wholesale partners and other entities to which the Company grants credit terms in the normal course of business. The Company determines the required allowance for expected credit losses using information such as customer credit history and financial condition. Amounts are recorded to the allowance when it is determined that expected credit losses may occur.
Supplier Finance Programs
The Company has agreements with designated third-party financial institutions to provide supplier finance programs which facilitate participating suppliers’ ability to finance payment obligations of the Company. Participating suppliers may finance one or more payment obligations of the Company prior to their scheduled due dates and receive a discounted payment from participating financial institutions. The Company’s obligations to its suppliers, including amounts due and scheduled payment dates, are not impacted by suppliers’ decisions to finance amounts under these arrangements. All amounts payable to financial institutions relating to suppliers participating in these programs are recorded in Accounts Payable in the Consolidated Balance Sheets and were $176 million as of November 2, 2024, $183 million as of February 3, 2024 and $154 million as of October 28, 2023.
Use of Estimates in the Preparation of Financial Statements
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period, as well as the related disclosure of contingent assets and liabilities at the date of the financial statements. Actual results may differ from those estimates, and the Company revises its estimates and assumptions as new information becomes available.
Recently Issued Accounting Pronouncements
The Company did not adopt any new accounting standards during the third quarter of 2024 that had a material impact on the Company’s results of operations, financial position or cash flows.
Disaggregation of Income Statement Expenses
In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which is intended to improve expense disclosures, primarily by requiring disclosure of disaggregated information about certain income statement expense line items on an annual and interim basis. This standard will be effective for annual reporting periods beginning in fiscal year 2027 and for interim periods beginning in fiscal year 2028, with early adoption permitted. The updates required by this standard should be applied prospectively, but retrospective application is permitted. The Company is currently evaluating the impact of adopting this standard on its disclosures.
Income Taxes
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which is intended to enhance the transparency and decision-usefulness of income tax disclosures, primarily by requiring enhanced disclosure for income taxes paid and the effective tax rate reconciliation. This standard will be effective for annual reporting periods beginning in fiscal year 2025, with early adoption permitted. The updates required by this standard should be applied prospectively, but retrospective application is permitted. The Company does not expect this standard to have a material impact on its results of operations, financial position or cash flows.
9

Segment Reporting
In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosure, which is intended to improve reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expense categories that are regularly provided to the chief operating decision maker and included in each reported measure of a segment’s profit or loss. The update also requires all annual disclosures about a reportable segment’s profit or loss and assets to be provided in interim periods and for entities with a single reportable segment to provide all the disclosures required by ASC 280, Segment Reporting, including the significant segment expense disclosures. This standard will be effective for annual reporting periods beginning in fiscal year 2024 and interim periods beginning in fiscal year 2025. The updates required by this standard should be applied retrospectively to all periods presented in the financial statements. The Company does not expect this standard to have a material impact on its results of operations, financial position or cash flows.
2. Acquisition
On December 30, 2022, the Company completed its acquisition of 100% of the equity interests of AdoreMe, Inc. (“Adore Me”). Under the terms of the definitive agreement setting forth the terms and conditions of the acquisition (the “Merger Agreement”), the Company made an upfront cash payment of $391 million at closing and agreed to pay further cash consideration in an aggregate amount of at least $80 million, consisting of a fixed payment to be made on or prior to January 15, 2025, and up to $300 million based on the performance of Adore Me and achievement of specified strategic objectives and certain EBITDA and net revenue goals within the two-year period following closing of the transaction. Under the terms of the Merger Agreement, up to $60 million of the further cash consideration is subject to the continued employment of a certain Adore Me employee (“Contingent Compensation Payments”). These Contingent Compensation Payments are not included as consideration when applying the acquisition method of accounting and are recognized as compensation expense within General, Administrative and Store Operating Expenses in the Consolidated Statements of Loss if and when earned in future periods.
During the first quarter of 2024, the Company made payments of $20 million for the achievement of a specified strategic objective under the terms of the Merger Agreement, comprised of $16 million for contingent consideration classified as financing cash outflows and $4 million of Contingent Compensation Payments classified as operating cash outflows in the Consolidated Statement of Cash Flows.
In the third quarter and year-to-date 2024 and 2023, the Company recognized the financial impact of purchase accounting items, including recognition of changes in the estimated fair value of contingent consideration and Contingent Compensation Payments and amortization of acquired intangible assets. In addition, in the third quarter and year-to-date 2023, the Company recognized the financial impact of additional acquisition-related costs and recognition in gross profit of the fair value adjustment to acquired inventories that were sold in the respective period.
The following table provides a summary by line item in the Consolidated Statements of Loss of the financial impact of purchase accounting items and additional acquisition-related costs for the third quarter and year-to-date 2024 and 2023:
Third QuarterYear-to-Date
2024202320242023
Income Statement Line Item(in millions)
Costs of Goods Sold, Buying and Occupancy$ $7 $ $22 
General, Administrative and Store Operating Expenses6  19 24 
Interest Expense2 1 4 3 
The deferred consideration liability for the future fixed payment was $79 million and $76 million as of November 2, 2024 and February 3, 2024, respectively, and is included within Accrued Expenses and Other in the Consolidated Balance Sheets. As of October 28, 2023, the deferred consideration liability for the future fixed payment was $74 million and is included within Other Long-term Liabilities in the Consolidated Balance Sheet. See Note 11, “Fair Value of Financial Instruments” for further information regarding the liability recognized at fair value for the contingent consideration.
3. Revenue Recognition
Accounts receivable, net from revenue-generating activities were $122 million as of November 2, 2024, $103 million as of February 3, 2024 and $102 million as of October 28, 2023. Accounts receivable primarily relate to amounts due from the Company's franchise, license and wholesale partners. Under these arrangements, payment terms are typically 60 to 90 days.
10

The Company records deferred revenue when cash payments are received in advance of transfer of control of goods or services. Deferred revenue primarily relates to gift cards, loyalty and credit card programs and direct channel shipments, which are all impacted by seasonal and holiday-related sales patterns. Deferred revenue was $288 million as of November 2, 2024, $310 million as of February 3, 2024 and $283 million as of October 28, 2023. The Company recognized $113 million as revenue year-to-date 2024 from amounts recorded as deferred revenue at the beginning of the year. As of November 2, 2024, the Company recorded deferred revenue of $276 million within Accrued Expenses and Other, and $12 million within Other Long-term Liabilities on the Consolidated Balance Sheet.
The following table provides a disaggregation of Net Sales for the third quarter and year-to-date 2024 and 2023:
Third QuarterYear-to-Date
2024202320242023
(in millions)
Stores – North America
$738 $723 $2,267 $2,326 
Direct411 382 1,290 1,281 
International (a)198 160 567 492 
Total Net Sales$1,347 $1,265 $4,124 $4,099 
 _______________
(a)Results include consolidated joint venture sales in China, royalties associated with franchised stores and wholesale sales.
The Company has a Victoria's Secret and PINK multi-tender loyalty program along with a co-branded credit card and U.S. private label credit card through which customers can earn points on purchases of Victoria's Secret and PINK product and through the co-branded credit card can earn points on purchases outside of the Company. A third-party financing company is the sole owner of the credit card accounts and underwrites the credit issued under the credit card programs. Revenue earned in connection with the Company's credit card arrangements with the third-party is primarily recognized based on credit card sales and usage.
The Company recognized Net Sales of $17 million and $20 million in the third quarter of 2024 and 2023, respectively, related to revenue earned in connection with its credit card arrangements. The Company recognized Net Sales of $52 million and $66 million year-to-date 2024 and 2023, respectively, related to revenue earned in connection with its credit card arrangements.
The Company’s international net sales include sales from Company-operated stores, royalty revenue from franchise and license arrangements, wholesale revenues and direct sales shipped internationally. Certain of these sales are subject to the impact of fluctuations in foreign currency. The Company’s net sales outside of the U.S. totaled $245 million and $205 million for the third quarter of 2024 and 2023, respectively. The Company’s net sales outside of the U.S. totaled $700 million and $637 million year-to-date 2024 and 2023, respectively.
4. Restructuring Activities
In the third quarter of 2024, the Company made certain executive leadership appointments and changes to streamline its executive leadership team. On August 12, 2024, the Board of Directors of the Company (the “Board”) appointed Hillary Super as Chief Executive Officer (“CEO”) of the Company and as a member of the Board, effective as of September 9, 2024, and terminated Martin Waters as CEO, effective as of August 13, 2024. Mr. Waters’ exit from the Company constituted a termination without cause under his employment agreement, entitling him to receive certain severance benefits provided under his employment agreement, subject to the terms and conditions of that agreement.
Effective as of September 3, 2024, the Company eliminated the executive officer roles of Brand President, which was held by Greg Unis, and Chief Customer Officer, which was held by Christine Rupp. Mr. Unis’s and Ms. Rupp’s departures from the Company both constituted a termination without cause under their respective employment agreements, entitling them to each receive the severance benefits provided under their respective severance agreements, subject to the terms and conditions of those agreements.
As a result of these executive leadership changes, pre-tax severance and related costs of $13 million were recorded in the third quarter of 2024 and are included in General, Administrative and Store Operating Expenses in the 2024 Consolidated Statements of Loss. As of November 2, 2024, there were $13 million of liabilities related to these executive leadership changes included in the Consolidated Balance Sheet.
11

In the first quarter of 2023, the Company implemented restructuring actions to reorganize and improve its organizational structure. As a result, pre-tax severance and related costs of $11 million, of which $8 million are included in General, Administrative and Store Operating Expenses and $3 million are included in Costs of Goods Sold, Buying and Occupancy, are included in the Year-to-Date 2023 Consolidated Statement of Loss. As of November 2, 2024, there were less than $1 million of liabilities related to the restructuring actions implemented in the first quarter of 2023 included in the Consolidated Balance Sheet.
5. Earnings (Loss) Per Share and Shareholders' Equity
Earnings (Loss) Per Share
Earnings (loss) per basic share is computed based on the weighted-average number of common shares outstanding during the period. Earnings (loss) per diluted share include the weighted-average effect of dilutive restricted stock units, performance share units and options (collectively, “Dilutive Awards”) on the weighted-average shares outstanding.
The following table provides the weighted-average shares utilized for the calculation of basic and diluted earnings (loss) per share for the third quarter and year-to-date 2024 and 2023:
Third QuarterYear-to-Date
2024202320242023
(in millions)
Common Shares79 77 78 78 
Treasury Shares    
Basic Shares79 77 78 78 
Effect of Dilutive Awards (a)(b)    
Diluted Shares79 77 78 78 
Anti-dilutive Awards (a)6 5 6 5 
 _______________
(a)Shares underlying certain restricted stock units, performance share units and options were excluded from the calculation of diluted earnings per share because their inclusion would have been anti-dilutive.
(b)For the third quarter and year-to-date 2024 and 2023, shares underlying outstanding restricted stock units, performance share units and options were excluded from dilutive shares as a result of the Company's net loss for those periods.
Shareholders' Equity
Common Stock Share Repurchases & Treasury Stock Retirements
March 2024 Share Repurchase Program
In March 2024, the Company's Board of Directors approved a share repurchase program (“March 2024 Share Repurchase Program”), authorizing the repurchase of up to $250 million of the Company's common stock, subject to market conditions and other factors, through open market, accelerated share repurchase or privately negotiated transactions, including pursuant to one or more Rule 10b5-1 trading plans. The March 2024 Share Repurchase Program is open-ended in term and will continue until exhausted.
The Company did not repurchase any shares of its common stock under the March 2024 Share Repurchase Program during the third quarter or year-to-date 2024. As of November 2, 2024, the Company was authorized to repurchase up to $250 million of the Company's common stock under the March 2024 Share Repurchase Program.
January 2023 Share Repurchase Program
In January 2023, the Company's Board of Directors approved a share repurchase program (“January 2023 Share Repurchase Program”), authorizing the repurchase of up to $250 million of the Company's common stock. The authorization, which expired at the end of fiscal year 2023, was utilized in fiscal year 2023 to repurchase shares in the open market and under the accelerated share repurchase agreement described below.
In February 2023, as part of the January 2023 Share Repurchase Program, the Company entered into an accelerated share repurchase agreement (“ASR Agreement”) with Goldman Sachs & Co. LLC (“Goldman Sachs”) to repurchase $125 million of the Company's common stock. In February 2023, the Company made an initial payment of $125 million to Goldman Sachs and received an initial delivery of 2.4 million shares of the Company's common stock. As a result of the initial share delivery, there was an additional $1 million increase in Treasury Stock, which reflected the excise tax liability recorded related to the share repurchase in accordance with the Inflation Reduction Act of 2022.
12

In May 2023, upon final settlement of the ASR Agreement, the Company received an additional 1.3 million shares of the Company's common stock from Goldman Sachs. The final number of shares received was based on the volume-weighted average price of the Company’s common stock during the term of the ASR Agreement, less a discount and subject to adjustments pursuant to the terms of the ASR Agreement.
The Company repurchased the following shares of its common stock under the January 2023 Share Repurchase Program during year-to-date 2023:
Amount AuthorizedShares RepurchasedAmount RepurchasedAverage Stock Price
(in millions)(in thousands)(in millions)
January 2023 Share Repurchase Program$250 3,652 $125 $34.22 
Shares repurchased under the January 2023 Share Repurchase Program were retired upon repurchase. As a result, the Company retired the 3.7 million shares repurchased in connection with the settlement of the ASR Agreement year-to-date 2023. The retirement resulted in a reduction of $126 million in Treasury Stock, less than $1 million in the par value of Common Stock, $9 million in Paid-in Capital and $117 million in Retained Earnings year-to-date 2023.
6. Inventories
The following table provides details of Inventories as of November 2, 2024, February 3, 2024 and October 28, 2023:
November 2,
2024
February 3,
2024
October 28,
2023
(in millions)
Finished Goods Merchandise$1,242 $929 $1,159 
Raw Materials and Merchandise Components48 56 52 
Total Inventories$1,290 $985 $1,211 
Inventories are principally valued at the lower of cost or net realizable value, on an average cost basis. The above amounts are net of valuation adjustments for inventory where the cost exceeds the amount the Company expects to realize from the ultimate sale or disposal of the inventory and net of loss adjustments for estimated physical inventory losses that have occurred since the date of the last physical inventory.
7. Long-Lived Assets
The following table provides details of Property and Equipment, Net as of November 2, 2024, February 3, 2024 and October 28, 2023:
November 2,
2024
February 3,
2024
October 28,
2023
(in millions)
Property and Equipment, at Cost$3,564 $3,616 $3,654 
Accumulated Depreciation and Amortization(2,758)(2,773)(2,783)
Property and Equipment, Net$806 $843 $871 
Depreciation expense was $55 million and $65 million for the third quarter of 2024 and 2023, respectively, and $167 million and $197 million for year-to-date 2024 and 2023, respectively. Amortization expense for intangible assets was $6 million for both the third quarter of 2024 and 2023 and $19 million for both year-to-date 2024 and 2023.
In the first quarter of 2024, the Company classified certain non-store corporate-related assets that were expected to be sold within the next twelve months as held for sale within Other Current Assets on the Consolidated Balance Sheet. In the second quarter of 2024, the Company completed the sale of certain of these held for sale assets with an aggregate carrying value of $10 million. The net cash proceeds from the sale of these assets were $16 million and resulted in a gain of $6 million in Cost of Goods Sold, Buying and Occupancy in the Year-to-Date 2024 Consolidated Statement of Loss during the second quarter of 2024. As of November 2, 2024, the carrying value of the remaining assets held for sale was $8 million.
13

8. Accrued Expenses and Other
The following table provides additional information about the composition of Accrued Expenses and Other as of November 2, 2024, February 3, 2024 and October 28, 2023:
November 2,
2024
February 3,
2024
October 28,
2023
(in millions)
Deferred Revenue on Gift Cards and Merchandise Credits$216 $239 $213 
Compensation, Payroll Taxes and Benefits115 135 103 
Future Fixed Payment Related to Adore Me Acquisition79 76  
Contingent Consideration Related to Adore Me Acquisition64 74 16 
Accrued Marketing38 39 37 
Taxes, Other than Income37 43 39 
Deferred Revenue on Loyalty and Credit Card Programs34 45 43 
Accrued Freight and Other Logistics29 12 11 
Deferred Revenue on Direct Shipments not yet Delivered26 11 11 
Returns Reserve21 16 14 
Accrued Interest17 9 19 
Accrued Claims on Self-insured Activities14 11 10 
Rent6 6 5 
Other105 94 104 
Total Accrued Expenses and Other$801 $810 $625 
9. Income Taxes
The provision (benefit) for income taxes is based on the current estimate of the annual effective tax rate and is adjusted as necessary for quarterly events.
For the third quarter of 2024, the Company’s effective tax rate was 21.3% compared to 24.1% in the third quarter of 2023. Both rates differed from the Company’s combined estimated federal and state statutory rate primarily due to foreign earnings taxed at a lower rate than the Company’s combined federal and state statutory rate.
For year-to-date 2024, the Company’s effective tax rate was (7.8%) compared to 20.6% for year-to-date 2023. The year-to-date 2024 rate differed from the Company’s combined estimated federal and state statutory rate primarily due to additional tax expense from the vesting of share-based compensation awards. The year-to-date 2023 rate differed from the Company’s combined estimated federal and state statutory rate primarily due to non-deductible liabilities related to contingent consideration and Contingent Compensation Payments under the terms of the Merger Agreement.
The Company paid income taxes in the amount of $8 million and $6 million for the third quarter of 2024 and 2023, respectively, and $45 million and $65 million for year-to-date 2024 and 2023, respectively.
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10. Long-term Debt and Borrowing Facilities
The following table provides the Companys outstanding Long-term Debt balance, net of unamortized debt issuance costs and discounts and any current portion, as of November 2, 2024, February 3, 2024 and October 28, 2023:
November 2,
2024
February 3,
2024
October 28,
2023
(in millions)
Senior Secured Debt with Subsidiary Guarantee
$388 million Term Loan due August 2028 (“Term Loan Facility”)
$383 $385 $385 
Asset-based Revolving Credit Facility due August 2026 (“ABL Facility”)
440 145 555 
Total Senior Secured Debt with Subsidiary Guarantee823 530 940 
Senior Debt with Subsidiary Guarantee
$600 million, 4.625% Fixed Interest Rate Notes due July 2029 (“2029 Notes”)
595 594 594 
Total Senior Debt with Subsidiary Guarantee595 594 594 
Total1,418 1,124 1,534 
Current Debt(4)(4)(4)
Total Long-term Debt, Net of Current Portion$1,414 $1,120 $1,530 
Cash paid for interest was $49 million and $54 million for year-to-date 2024 and 2023, respectively.
Credit Facilities
The Company has a senior secured term loan B credit facility in an aggregate principal amount of $400 million, which will mature in August 2028. The Company is required to make quarterly principal payments on the Term Loan Facility in an amount equal to 0.25% of the original principal amount of $400 million. The Company made principal payments for the Term Loan Facility of $1 million during both the third quarter of 2024 and 2023 and $3 million during both year-to-date 2024 and 2023.
Interest on the loans under the Term Loan Facility is calculated by reference to the Term Secured Overnight Financing Rate (“Term SOFR”) or an alternative base rate, plus an interest rate margin (i) in the case of Term SOFR loans, ranging from 3.36% to 3.68% and (ii) in the case of alternate base rate loans, equal to 2.25%. The obligation to pay principal and interest on the loans under the Term Loan Facility is jointly and severally guaranteed on a full and unconditional basis by certain of the Company's wholly-owned domestic subsidiaries. The loans under the Term Loan Facility are secured on a first-priority lien basis by certain assets of the Company and its subsidiary guarantors that do not constitute priority collateral under the ABL Facility and on a second-priority lien basis by priority collateral under the ABL Facility, subject to customary exceptions. As of November 2, 2024, the interest rate on the loans under the Term Loan Facility was 8.46%.
The Company also has a senior secured asset-based revolving credit facility. The ABL Facility allows for borrowings and letters of credit in U.S. dollars or Canadian dollars and has aggregate commitments of $750 million and an expiration date of August 2026. The availability under the ABL Facility is equal to the lesser of (i) the borrowing base, determined primarily based on the Company's eligible U.S. and Canadian credit card receivables, eligible accounts receivable, eligible inventory and eligible real property, and (ii) the maximum aggregate commitment amount of $750 million. Interest on the loans under the ABL Facility is calculated by reference to (i) Term SOFR or an alternative base rate and (ii) in the case of loans denominated in Canadian dollars, the Canadian Dollar Offered Rate (“CDOR”) or a Canadian base rate, plus an interest rate margin based on average daily excess availability ranging from (x) in the case of CDOR loans, 1.50% to 2.00%, (y) in the case of alternate base rate loans and Canadian base rate loans, 0.50% to 1.00%, and (z) in the case of Term SOFR loans, 1.60% to 2.10%. Unused commitments under the ABL Facility accrue an unused commitment fee ranging from 0.25% to 0.30%. The obligation to pay principal and interest on the loans under the ABL Facility is jointly and severally guaranteed on a full and unconditional basis by certain of the Company's wholly-owned domestic and Canadian subsidiaries. The loans under the ABL Facility are secured on a first-priority lien basis by the Company's eligible U.S. and Canadian credit card receivables, eligible accounts receivable, eligible inventory and eligible real property and on a second-priority lien basis on substantially all other assets of the Company, subject to customary exceptions.
The Company borrowed $460 million and $405 million from the ABL Facility year-to-date 2024 and 2023, respectively, and made repayments of $165 million and $145 million under the ABL Facility year-to-date 2024 and 2023, respectively. As of November 2, 2024, there were borrowings of $440 million outstanding under the ABL Facility and the interest rate on the borrowings was 6.59%. The Company had $19 million of outstanding letters of credit as of November 2, 2024 that further reduced its availability under the ABL Facility. As of November 2, 2024, the Company's remaining availability under the ABL Facility was $291 million.
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The Company's long-term debt and borrowing facilities contain certain financial and other covenants, including, but not limited to, the maintenance of financial ratios. The 2029 Notes and the Term Loan Facility include the maintenance of a consolidated coverage ratio and a consolidated total leverage ratio, and the ABL Facility includes the maintenance of a fixed charge coverage ratio and a debt to earnings before interest, income taxes, depreciation, amortization and rent (“EBITDAR”) ratio. The financial covenants could, within specific predefined circumstances, limit the Company's ability to incur additional indebtedness, make certain investments, pay dividends or repurchase shares. As of November 2, 2024, the Company was in compliance with all covenants under its long-term debt and borrowing facilities.
11. Fair Value of Financial Instruments
Cash and Cash Equivalents include cash on hand, deposits with financial institutions and highly liquid investments with original maturities of 90 days or less. The Company's Cash and Cash Equivalents are considered Level 1 fair value measurements as they are valued using unadjusted quoted prices in active markets for identical assets.
The following table provides a summary of the principal value and estimated fair value of the Company's outstanding debt as of November 2, 2024, February 3, 2024 and October 28, 2023:
November 2,
2024
February 3,
2024
October 28,
2023
(in millions)
Principal Value$988 $991 $992 
Fair Value, Estimated (a)916 897 830 
________________
(a)The estimated fair value of the Company’s publicly traded debt is based on reported transaction prices which are considered Level 2 inputs in accordance with ASC 820, Fair Value Measurement. The estimates presented are not necessarily indicative of the amounts that the Company could realize in a current market exchange.
Management believes that the carrying values of accounts receivable, accounts payable and accrued expenses approximate fair value because of their short maturity. Management further believes the principal value of the outstanding debt under the ABL Facility approximates its fair value as of November 2, 2024 based on the terms of the borrowings under the ABL Facility.
Recurring Fair Value Measurements
The following tables provide a summary of the Company's contingent consideration recognized at fair value related to the Adore Me acquisition as of November 2, 2024, February 3, 2024, October 28, 2023 and January 28, 2023 (in millions):
Balance Sheet LocationMeasurement LevelNovember 2,
2024
February 3,
2024
October 28,
2023
January 28,
2023
Accrued Expenses and OtherLevel 3$64 $74 $16 $30 
Other Long-term LiabilitiesLevel 3 18 71 70 
The estimated fair value of the contingent consideration is valued using a Scenario-Based method and a Monte Carlo simulation which utilize inputs including discount rates, estimated probability of achievement of certain milestones, forecasted revenues, forecasted EBITDA and volatility rates. These are considered Level 3 inputs in accordance with ASC 820, Fair Value Measurement. Changes in the fair value of the contingent consideration are recorded within General, Administrative and Store Operating Expenses on the Consolidated Statements of Loss. For additional information regarding the contingent consideration, see Note 2, “Acquisition.”
12. Comprehensive Income (Loss)
The following table provides the rollforward of accumulated other comprehensive income attributable to Victoria's Secret & Co. for year-to-date 2024:
Foreign Currency TranslationAccumulated Other Comprehensive Income
(in millions)
Balance as of February 3, 2024$ $ 
Other Comprehensive Income Before Reclassifications  
Tax Effect
  
Current-period Other Comprehensive Income  
Balance as of November 2, 2024$ $ 
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The following table provides the rollforward of accumulated other comprehensive income (loss) attributable to Victoria's Secret & Co. for year-to-date 2023:
Foreign Currency TranslationAccumulated Other Comprehensive Income (Loss)
(in millions)
Balance as of January 28, 2023$1 $1 
Other Comprehensive Loss Before Reclassifications(2)(2)
Tax Effect
  
Current-period Other Comprehensive Loss(2)(2)
Balance as of October 28, 2023$(1)$(1)
13. Commitments and Contingencies
The Company is subject to various claims and contingencies related to lawsuits, taxes, insurance and other matters arising out of the normal course of business. Actions filed against the Company from time to time include commercial, tort, intellectual property, customer, employment, data privacy and other claims, including purported class action lawsuits. Management believes that the ultimate liability arising from such claims and contingencies, if any, is not likely to have a material adverse effect on the Company’s results of operations, financial condition or cash flows.
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SAFE HARBOR STATEMENT UNDER THE PRIVATE
SECURITIES LITIGATION REFORM ACT OF 1995
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
We caution that any forward-looking statements (as such term is defined in the U.S. Private Securities Litigation Reform Act of 1995) contained in this report or made by us, our management, or our spokespeople involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements, and any future performance or financial results expressed or implied by such forward-looking statements are not guarantees of future performance. Forward-looking statements include, without limitation, statements regarding our future operating results, the implementation and impact of our strategic plans, and our ability to meet environmental, social, and governance goals. Words such as “estimate,” “commit,” “will,” “target,” “goal,” “project,” “plan,” “believe,” “seek,” “strive,” “expect,” “anticipate,” “intend,” “continue,” “potential” and any similar expressions are intended to identify forward-looking statements. Risks associated with the following factors, among others, could affect our results of operations and financial performance and cause actual results to differ materially from those expressed or implied in any forward-looking statements:
we may not realize all of the expected benefits of the spin-off from Bath & Body Works, Inc. (f/k/a L Brands, Inc.);
•    general economic conditions, inflation and changes in consumer confidence and consumer spending patterns;
•    market disruptions including pandemics or significant health hazards, severe weather conditions, natural disasters, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;
•    our ability to successfully implement our strategic plan;
•    difficulties arising from turnover in company leadership or other key positions;
•    our ability to attract, develop and retain qualified associates and manage labor-related costs;
•    our dependence on traffic to our stores and the availability of suitable store locations on satisfactory terms;
•    our ability to successfully operate and expand internationally and related risks;
•    the operations and performance of our franchisees, licensees, wholesalers, and joint venture partners;
•    our ability to successfully operate and grow our direct channel business;
•    our ability to protect our reputation and the image and value of our brands;
•    our ability to attract customers with marketing, advertising and promotional programs;
•    the highly competitive nature of the retail industry and the segments in which we operate;
•    consumer acceptance of our products and our ability to manage the life cycle of our brands, remain current with fashion trends, and develop and launch new merchandise, product lines and brands successfully;
•    our ability to realize the potential benefits and synergies sought with the acquisition of Adore Me;
•    our ability to incorporate artificial intelligence into our business operations successfully and ethically while effectively managing the associated risks;
•    our ability to source materials and produce, distribute and sell merchandise on a global basis, including risks related to:
•    political instability and geopolitical conflicts;
•    environmental hazards and natural disasters;
•    significant health hazards and pandemics;
•    delays or disruptions in shipping and transportation and related pricing impacts; and
•    disruption due to labor disputes;
•    our geographic concentration of production and distribution facilities in central Ohio and Southeast Asia;
•    the ability of our vendors to manufacture and deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;
•    fluctuations in freight, product input and energy costs;
•    our and our third-party service providers’ ability to implement and maintain information technology systems and to protect associated data and system availability;
•    our ability to maintain the security of customer, associate, third-party and company information;
•    stock price volatility;
•    shareholder activism matters;
•    our ability to maintain our credit rating;
•    our ability to comply with regulatory requirements; and
18

•    legal, tax, trade and other regulatory matters.
Except as may be required by law, we assume no obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this report to reflect circumstances existing after the date of this report or to reflect the occurrence of future events, even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in “Item 1A. Risk Factors” in our 2023 Annual Report on Form 10-K filed with the SEC on March 22, 2024.
Item 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of financial condition and results of operations are based upon our Consolidated Financial Statements, which have been prepared in accordance with GAAP. The following information should be read in conjunction with our financial statements and the related notes included in Item 1. Financial Statements.
Executive Overview
Victoria’s Secret is an iconic global brand of women’s intimate and other apparel, personal care and beauty products. We sell our products through three brands: Victoria’s Secret, PINK and Adore Me. Victoria’s Secret is a market leading global lingerie brand with a history of serving women across the globe. PINK is a fashion and lifestyle brand for young women built around a strong intimates core. We also sell beauty products under both the Victoria’s Secret and PINK brands. Adore Me is a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. Together, Victoria’s Secret, PINK and Adore Me strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.
Victoria’s Secret, PINK and Adore Me merchandise is sold online through e-commerce platforms, through retail stores located in the U.S., Canada and China, and through international stores and websites operated by partners under franchise, license, wholesale and joint venture arrangements. We have a presence in nearly 70 countries and we believe we benefit from global brand awareness, a wide and compelling product assortment and a powerful, deep connection with our customers.
In the third quarter of 2024, our net sales increased $82 million, or 7%, to $1.347 billion compared to $1.265 billion in the third quarter of 2023 and comparable sales increased 3% in the third quarter of 2024. Our North American store sales increased by 2%, or $15 million, to $738 million compared to $723 million in the third quarter of 2023, as an increase in traffic was partially offset by decreases in conversion (which we define as the percentage of customers who visit our stores and make a purchase) and average unit retail (which we define as the average price per unit purchased) compared to the third quarter of 2023. Our direct channel sales increased by 7%, or $29 million, to $411 million compared to $382 million in the third quarter of 2023, as an increase in traffic was partially offset by a decrease in average unit retail compared to the third quarter of 2023. Our operating loss improved $20 million, to $47 million, compared to an operating loss of $67 million in the third quarter of 2023, and our operating loss rate (expressed as a percentage of net sales) was (3.5%) compared to (5.3%) in the third quarter of 2023. The decrease in operating loss in the third quarter of 2024 compared to the third quarter of 2023 was primarily driven by the increase in net sales and reductions in costs related to our supply chain initiative, partially offset by the increase in promotional activity and general, administrative and store operating expenses.
We continue to focus on our strategic priorities: 1) Accelerate Our Core; 2) Ignite Growth; and 3) Transform the Foundation. We are committed to optimizing our performance by focusing on what is within our control, and we are confident in our strategic direction and remain committed to delivering long-term sustainable value for our stockholders.
For additional information related to our third quarter of 2024 financial performance, see “Results of Operations.”
Financial Impacts of the Adore Me Acquisition
In the third quarter and year-to-date 2024 and 2023, we recognized the financial impact of purchase accounting items, including recognition of changes in the estimated fair value of contingent consideration and Contingent Compensation Payments and amortization of acquired intangible assets. In addition, in both the third quarter and year-to-date 2023, we recognized the financial impact of additional acquisition-related costs and recognition in gross profit of the fair value adjustment to acquired inventories that were sold in the respective period. For additional information, see Note 2, “Acquisition.”
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Non-GAAP Financial Information
In addition to our results provided in accordance with GAAP above and throughout this Quarterly Report on Form 10-Q, provided below are non-GAAP financial measures that present operating income (loss), net income (loss) attributable to Victoria's Secret & Co. and net income (loss) per diluted share attributable to Victoria's Secret & Co. on an adjusted basis, which remove certain non-recurring, infrequent or unusual items that we believe are not indicative of the results of our ongoing operations due to their size and nature. The intangible asset amortization excluded from these non-GAAP financial measures is excluded because the amortization, unlike the related revenue, is not affected by operations of any particular period unless an intangible asset becomes impaired or the estimated useful life of an intangible asset is revised. We use adjusted financial information as key performance measures of our results of operations for the purpose of evaluating performance internally. These non-GAAP measurements are not intended to replace the presentation of our financial results in accordance with GAAP. Instead, we believe that the presentation of adjusted financial information provides additional information to investors to facilitate the comparison of past and present operations. Further, our definition of non-GAAP financial measures may differ from similarly titled measures used by other companies. The table below reconciles the most directly comparable GAAP financial measure to each non-GAAP financial measure.
Third QuarterYear-to-Date
(in millions, except per share amounts)2024202320242023
Reconciliation of Reported to Adjusted Operating Income (Loss)
Reported Operating Income (Loss) - GAAP$(47)$(67)$42 $(13)
Adore Me Acquisition-related Items (a)— 26 
Amortization of Intangible Assets (b)19 19 
Restructuring Charges (c)13 — 13 11 
Adjusted Operating Income (Loss)$(28)$(60)$74 $43 
Reconciliation of Reported to Adjusted Net Income (Loss) Attributable to Victoria's Secret & Co.
Reported Net Loss Attributable to Victoria's Secret & Co. - GAAP$(56)$(71)$(28)$(72)
Adore Me Acquisition-related Items (a)30 
Amortization of Intangible Assets (b)19 19 
Restructuring Charges (c)13 — 13 11 
Tax Effect of Adjusted Items(3)(3)(7)(13)
Adjusted Net Income (Loss) Attributable to Victoria's Secret & Co.$(39)$(66)$$(25)
Reconciliation of Reported to Adjusted Net Income (Loss) Per Diluted Share Attributable to Victoria's Secret & Co.
Reported Net Loss Per Diluted Share Attributable to Victoria's Secret & Co. - GAAP$(0.71)$(0.92)$(0.36)$(0.93)
Adore Me Acquisition-related Items (a)0.02 — 0.06 0.31 
Amortization of Intangible Assets (b)0.06 0.06 0.17 0.18 
Restructuring Charges (c)0.13 — 0.13 0.11 
Adjusted Net Income (Loss) Per Diluted Share Attributable to Victoria's Secret & Co.$(0.50)$(0.86)$0.01 $(0.33)
 ________________
(a)In the third quarter of 2024 and 2023, we recognized pre-tax expense of $1 million and $2 million ($1 million and $1 million after-tax, respectively) within net loss related to the financial impact of purchase accounting items related to the acquisition of Adore Me. These items include income of less than $1 million and $6 million, respectively, included in general, administrative and store operating expense and interest expense of $2 million and $1 million, respectively. Additionally, expense of $7 million is in costs of goods sold, buying and occupancy expense in the third quarter of 2023. Year-to-date 2024 and 2023, we recognized pre-tax expense of $4 million and $30 million ($5 million and $24 million after-tax, respectively) within net loss related to the financial impact of purchase accounting items and professional service costs related to the acquisition of Adore Me. These items include expense of $1 million and $5 million, respectively, in general, administrative and store operating expense and interest expense of $4 million and $3 million, respectively. Additionally, expense of $22 million is in costs of goods sold, buying and occupancy expense year-to-date 2023. For additional information, see Note 2, “Acquisition” included in Item 1. Financial Statements.
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(b)In both the third quarter of 2024 and 2023, we recognized amortization expense of $6 million ($5 million after-tax) in general, administrative and store operating expense related to the acquisition of Adore Me. In both year-to-date 2024 and 2023, we recognized amortization expense of $19 million ($14 million after-tax) in general, administrative and store operating expense related to the acquisition of Adore Me. For additional information, see Note 2, “Acquisition” and Note 7, “Long-Lived Assets” included in Item 1. Financial Statements.
(c)In the third quarter of 2024, we recognized a pre-tax charge of $13 million ($11 million after-tax) in general, administrative and store operating expense related to the appointment of a new CEO and the elimination of two executive officer roles to streamline our executive leadership team. In the first quarter of 2023, we recognized a pre-tax charge of $11 million ($8 million after-tax), $8 million in general, administrative and store operating expense and $3 million in buying and occupancy expense, related to restructuring activities to reorganize and improve our organizational structure. For additional information, see Note 4, “Restructuring Activities” included in Item 1. Financial Statements.
Store Data
The following table compares U.S. company-operated store data for the third quarter of 2024 to the third quarter of 2023 and year-to-date 2024 to year-to-date 2023:
Third QuarterYear-to-Date
20242023% Change20242023% Change
Sales per Average Selling Square Foot (a)$127 $122 %$390 $391 — %
Sales per Average Store (in thousands) (a)$877 $833 %$2,677 $2,681 — %
Average Store Size (selling square feet)6,878 6,833 %
Total Selling Square Feet (in thousands)5,468 5,610 (3 %)
 ________________
(a)Sales per average selling square foot and sales per average store, which are indicators of store productivity, are calculated based on store sales for the period divided by the average, including the beginning and end of period, of total square footage and store count, respectively.

The following table represents store data for year-to-date 2024:
Stores atStores at
February 3, 2024OpenedClosedNovember 2, 2024
Company-Operated:
U.S.808 16 (35)789 
Canada23 — 24 
Subtotal Company-Operated831 17 (35)813 
China Joint Venture:
Beauty & Accessories (a)34 (5)31 
Full Assortment36 — 38 
Subtotal China Joint Venture70 (5)69 
Partner-Operated:
Beauty & Accessories307 22 (12)317 
Full Assortment156 24 (5)175 
Subtotal Partner-Operated463 46 (17)492 
Adore Me— — 
Total1,370 67 (57)1,380 
________________
(a)Includes twelve partner-operated stores as of November 2, 2024.
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The following table represents store data for year-to-date 2023:
Stores atStores at
January 28, 2023OpenedClosedOctober 28, 2023
Company-Operated:
U.S.812 12 (9)815 
Canada25 — (1)24 
Subtotal Company-Operated837 12 (10)839 
China Joint Venture:
Beauty & Accessories (a)39 (6)35 
Full Assortment33 (1)34 
Subtotal China Joint Venture72 (7)69 
Partner-Operated:
Beauty & Accessories308 13 (24)297 
Full Assortment135 23 (9)149 
Subtotal Partner-Operated443 36 (33)446 
Adore Me— — 
Total1,358 52 (50)1,360 
________________
(a)Includes fourteen partner-operated stores as of October 28, 2023.
Results of Operations
Third Quarter of 2024 Compared to Third Quarter of 2023
Operating Loss
For the third quarter of 2024, our operating loss improved $20 million, to $47 million, compared to an operating loss of $67 million in the third quarter of 2023, and the operating loss rate (expressed as a percentage of net sales) improved to (3.5%) from (5.3%). The drivers of the operating loss results are discussed in the following sections.
Net Sales
The following table provides net sales for the third quarter of 2024 in comparison to the third quarter of 2023:
20242023% Change
Third Quarter(in millions) 
Stores – North America
$738 $723 %
Direct411 382