VF Corporation Appoints Bracken Darrell as President and CEO
June 20 2023 - 6:55AM
Business Wire
Darrell will join VF following an exceptional
10 years as President and CEO of Logitech International
VF Corporation (NYSE: VFC), a leading portfolio of lifestyle
brands, today announced that its Board of Directors has appointed
Bracken Darrell as President and CEO, effective July 17, 2023.
Darrell will join VF from Logitech International S.A., where he
served as President and CEO since 2013.
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Bracken Darrell - VF Corp (Photo:
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In connection with Darrell’s appointment, Benno Dorer, who has
served as VF’s Interim President and CEO since December 5, 2022,
and a member of VF’s Board since 2017, will remain a VF Board
member. Richard Carucci, a VF Board member since 2009 and Interim
Chair of the Board during VF’s recent leadership transition period,
has been named Chair of the Board of VF.
“VF’s Board of Directors couldn’t be more pleased with our
appointment of Bracken as VF’s 12th CEO in the company’s 124-year
history,” said Carucci. “We conducted an extensive search and
determined that Bracken has all the attributes to excel in this
role. He is a transformational and visionary business leader with a
strong track record of performance across multiple industries.
Throughout his career, he has demonstrated an outstanding ability
to enhance design capabilities, delight consumers, and accelerate
revenue growth and margin expansion. His broad executive management
and deep international experience make him uniquely suited to
partner with and guide VF’s executive team and 35,000 talented
associates around the world to fuel an exciting new future for the
company. We are highly confident that under Bracken’s leadership,
VF will achieve new levels of success that will make its
associates, investors, and stakeholders proud.”
Darrell has proven experience in business leadership, product
innovation, and brand management roles with blue-chip companies. He
will take the helm at VF following an exceptional 10 years as the
President and CEO of Logitech International where he is credited
with a turnaround of Logitech’s business by expanding into new
categories and improving market share through the introduction of
new and innovative products and the elevation of design as a pillar
of the company’s strategy. Under Darrell’s leadership, Logitech
expanded into more than 20 new product categories, more than
doubled revenue, and achieved a tenfold increase in market
capitalization.
Prior to Logitech, Darrell held international leadership roles
of increasing responsibility at Procter & Gamble where he was
President of Braun globally, the Whirlpool Corporation where he was
President of EMEA, and General Electric. Early in his career, upon
graduating business school, Darrell held brand management roles
with Procter & Gamble and is credited with leading the
turnaround of the Old Spice brand. He received a B.A. from Hendrix
College and an MBA from Harvard Business School.
Darrell is a purpose-driven leader who emphasizes the importance
of social responsibility, including environmental sustainability.
At Logitech, he wove social responsibility into the company’s
mission and strategy and built its reputation as a sustainability
leader within the tech industry. In addition, Darrell is highly
focused on equity in the workplace and has been a featured speaker
on the topic of corporate diversity and inclusion.
“It’s an honor and privilege to have the opportunity to serve as
President and CEO of VF,” said Darrell. “Like millions of people
around the world, I love VF’s iconic brands. I’m so impressed by
this organization’s sustained ability to keep its portfolio of
brands at the forefront of culture over time during its 124-year
history. I look forward to working closely with the Board,
leadership team and the talented associates across VF to build on
the initiatives underway to strengthen business performance and
drive strong and sustainable growth and shareholder value creation.
I can’t wait to get to work.”
Commenting on Dorer’s service as VF’s Interim President and CEO,
Carucci added: “I know I speak on behalf of VF’s Board of Directors
and global workforce when I extend my deepest gratitude to Benno
for serving as Interim President and CEO. His passion for VF’s
brands and overall love for the company is evident and served as a
strong north star that guided his leadership actions during this
transition. While in the role, Benno engaged with and energized
VF’s global teams, sharpened execution and strengthened the
company’s financial stability and discipline. He has done an
excellent job preparing for this handoff to Bracken and I know
he’ll continue to make meaningful contributions as a member of VF’s
Board.”
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest
active-lifestyle companies which connects people to the activities
and experiences they cherish most through a portfolio of outdoor,
active, workwear and streetwear brands including Vans®, The North
Face®, Timberland® and Dickies®. Our purpose is to power movements
of sustainable and active lifestyles for the betterment of people
and our planet. We connect this purpose with a relentless drive to
succeed to create value for all stakeholders and use our company as
a force for good. For more information, please visit vfc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230620957806/en/
Media Contact: Craig Hodges
corporate_communications@vfc.com
Investor Contact: Allegra Perry ir@vfc.com
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