COSTA MESA, Calif.,
Feb. 6, 2020 /PRNewswire/ -- Vans
opens its first community-driven retail and event space in
Downtown Los Angeles. The 11,500
sq. ft. space pays homage to Los
Angeles' deep skateboarding roots and thriving art community
over two floors featuring work from a number of local makers, a
wide range of Vans footwear, apparel and accessories, and a
dedicated community experience studio.
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Located at 808 S. Broadway, Vans DTLA features a mural from
LA-based artist and designer Geoff
McFetridge, who accentuated the raw brick and concrete walls
of the building with his signature colorful, minimalist work.
Atmospheric photos by skate legends Mike
O'Meally, Ray Barbee,
Tino Razo and Anthony Acosta further highlight LA's importance
in skate culture. The space also showcases work by local sign
painter Julien Besser.
"Our Downtown LA store opening signifies a new Vans chapter as
we continue our mission and commitment to being community and
experience focused," said Carly Gomez, VP of Marketing,
Americas at Vans. "Downtown LA has a rich history of skate
culture and artistic freedom. Not only will we be opening our
doors to the new space, but we will introduce Studio808, located on
the second floor of the new store where the community can share
their creative energy through workshops, exhibitions and more."
Furthering Vans commitment to LA skateboarding, the Vans DTLA
store features a dedicated skate shop within the space that stocks
hard goods from Los Angeles-based
brands like Alva, Baker, Girl, and WKND alongside the full
collection of Vans Pro Skate footwear and apparel. A selection of
publications curated by DTLA gallery and store THESE DAYS rounds
out the retail offering and gives customers a deeper look into
local culture.
The second floor of Vans DTLA is home to Studio808, a
community-driven gallery, lounge and workshop space, created in
partnership with lifestyle magazine Monster Children. The
studio will serve as a central hub for consumers and creatives with
the goal of giving back to the local community. Offering hands-on
art and design workshops, free of charge, Studio808's ultimate aim
is to build a platform for education to uplift underserved members
of the community.
"We are excited to be opening Vans first retail and event space
in Downtown Los
Angeles," said Mitch Whitaker, VP/GM,
Americas at Vans. "For 54 years, Vans has called California home. We're grateful to be
reinforcing the brand's Southern
California roots and legacy through this new space that is
both reflective of, and designed for, the community and unique
experiences."
Solidifying Vans dedication to the DTLA neighborhood, the brand
has partnered with non-profit organizations Goodwill and Chrysalis
to source from a talent pool that Vans haven't tapped into.
Goodwill and Chrysalis have workforce development initiatives that
work with previously homeless and at risk youth. Vans goal is to
hire staff directly from the community in order to develop a
diverse workforce.
The Vans DTLA community-led retail store is open now and will
offer monthly programming including workshops, talks, and art
exhibitions beginning March 12, 2020.
Visit vans.com/dtla for more information.
Store Hours
Monday - Sat 11am - 8pm
Sunday - 11am - 7pm
Address
Phone: 213 239 0331
808 S Broadway, Los Angeles
90014
About Vans
Vans®, a VF
Corporation (NYSE: VFC) brand, is the original action sports
footwear, apparel and accessories
brand. Vans® authentic collections are
sold in 84 countries through a network of subsidiaries,
distributors and international
offices. Vans® has over 2,000 retail
locations globally including owned, concession and partnership
doors. The Vans® brand promotes
creative self-expression in youth culture across action sports,
art, music and street culture and delivers progressive platforms
such as the Vans Park Series, Vans Triple Crown
of Surfing®, Vans Pool
Party, Vans Custom Culture,
and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
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SOURCE Vans