Uber Strikes Deal With Gopuff to Push Essential Goods Delivery
By Micah Maidenberg
Uber Technologies Inc. said it struck a deal to allow users to
order grocery items and everyday goods through Gopuff, another
effort by the ride-hailing company to bolster its delivery
portfolio after a year in which more consumers tapped such
Uber said Tuesday that users of its Uber Eats platform will see
almost every product category that Gopuff has on offer. Gopuff is a
delivery service that focuses on delivering essential goods to
consumers using what it calls micro-fulfillment centers. In March,
the company said it raised $1.15 billion in fresh funding from
investors including a SoftBank fund, Fidelity Management and
Research Co. and Baillie Gifford.
Uber has been pushed to expand beyond its core ride-hailing
services, adding options to its restaurant food delivery services.
The company said last month it would, for example, add a feature to
its app that permits passengers to book and get meals while en
route in an Uber vehicle.
Meanwhile, the San Francisco-based company said Tuesday
residents in more than 100 cities now can get groceries delivered
via the Uber and the Uber Eats app. During the Covid-19 pandemic,
demand for meal and grocery delivery picked up, as consumers looked
to limit trips to stores and restaurants temporarily closed dining
Uber said its collaboration with Gopuff is expected to launch in
more than 95 cities in June, with further national expansion to
follow in the summer.
The partnership will help Uber push beyond rivals by "using
Gopuff's network of micro-fulfillment centers to instantly meet
consumer demand for thousands of products," Raj Beri, Uber's
executive focused on grocery and new verticals delivery.
Write to Micah Maidenberg at email@example.com
(END) Dow Jones Newswires
May 04, 2021 08:49 ET (12:49 GMT)
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