AUBURN HILLS, Mich.,
March 19, 2021 /PRNewswire/ --
- "I'm A Ram" campaign reinforces the values of the Ram brand
while showcasing how the award-winning Ram 1500 and Ram heavy-duty
trucks enable Ram truck owners to do more than they ever thought
possible
- Campaign features Chris
Stapleton's custom rendition of the classic song "I'm A
Ram"
- Campaign spans across television, digital and Ram brand social
media channels
- Two of five new campaign spots, "Neighbor" and "Provider,"
debut this weekend via broadcast during NCAA March Madness
telecast
- An extended 60-second version of the recently debuted spot
"Anthem" will run on the brand's official YouTube channel
- Additional campaign ads to debut throughout the year
- Exclusive behind-the-scenes footage of "I'm A Ram," featuring
Chris Stapleton, can be viewed via
the Ram brand's official YouTube channel
The Ram Truck brand is reinforcing how its award-winning trucks
are "Built to Serve" through a new storytelling campaign called
"I'm A Ram," featuring five-time Grammy-winning singer and
songwriter Chris Stapleton.
The campaign includes a series of commercials and long-form
content that spans across broadcast, digital and the Ram brand
social media channels Facebook, Instagram and Twitter. Two spots in
the new campaign, titled "Neighbor"and "Provider," will debut via
broadcast television this weekend during the NCAA March Madness
telecast. An extended 60-second version of the recently debuted
spot "Anthem" can also be viewed on the brand's official YouTube
channel.
"Class-leading features and industry recognitions continue to
validate our dedication to redefining how pickup trucks can meet
customer demands," said Marissa
Hunter, Head of Marketing, Stellantis - North America. "It's an honor to again
collaborate with our friend and five-time Grammy-awarded artist
Chris Stapleton on our latest
marketing campaign 'I'm A Ram.' This creative platform is uniquely
ownable, celebrates the spirit and determination of our owners, and
further reinforces our 'Built to Serve' commitment."
The campaign highlights the three MotorTrend Truck of the Year
winners, the Ram 1500, Ram Heavy Duty and the Ram 1500 TRX, and
showcases stories of Ram owners who set out to make a difference in
their community, with the help of their Ram trucks.
Neighbor: 30-second
Provider: 30-second
Anthem: 60-second
In addition to the new broadcast placements, the campaign launch
includes a behind-the-scenes conversation with Chris Stapleton as he drives around in a Ram
2500. Stapleton speaks from the heart and takes viewers through
what it means to collaborate with the Ram Truck brand and to be a
Ram Truck owner, stating, "A Ram is powerful. A Ram is unyielding
and it comes at things head on. It's not afraid of the fight and
doesn't back down. It's capability and it's trust. It's knowing
when you need it to be there, it will be there." Behind-the-scenes
footage can be viewed on the Ram brand's official YouTube
channel.
Additional 30-second spots will debut in the following weeks,
complimented by "I'm A Ram" social stories about owners who are
making a difference in their communities every day.
The Ram Truck brand created the campaign in partnership with
Highdive.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division,
focused on meeting the demands of truck buyers and delivering
benchmark-quality vehicles. With a full lineup of trucks, the Ram
1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster
and ProMaster City, the Ram brand builds trucks that get the hard
work done and families where they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- 1,075 lb.-ft. of torque with Cummins Turbo Diesel
- Towing capacity of 37,100 lbs. with Ram 3500
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Ram 1500, America's most powerful half-ton diesel pickup with
480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and
delivers up to 1,000 miles of range on a single tank of fuel
- Ram 1500 TRX is the quickest, fastest and most powerful
mass-produced pickup truck in the world
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by leading global
automaker and mobility provider Stellantis. For more information
regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube: www.youtube.com/RamTrucks,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis