Former Quarterback and Broadcaster to Appear
with Wife Candice in Commercial for Skechers Max Cushioning
Footwear Airing During Second Quarter of the Big Game
Merely going big at the Big Game isn’t enough for Skechers! The
footwear company is taking it “To the Max” in a new campaign
starring former quarterback and this year’s color commentator Tony
Romo. Skechers, a regular advertiser during the Super Bowl, will
air the Company’s new Max Cushioning commercial early in the second
quarter of the much-anticipated matchup and turn Romo, the
broadcaster, into the third quarterback of the game. The spot
features Tony and his wife Candice, revealing how comfort and humor
make life more enjoyable.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210203005325/en/
“This has been the most unusual year, season and playoffs ever,”
said Tony Romo, who previously appeared in a Skechers Super Bowl
commercial in 2019. “I’m happy to be back in the CBS booth for the
Super Bowl, and back with Skechers for another campaign during the
Big Game—this time with Candice. We do things to the max at home in
Texas, Skechers does comfort to the max with Max Cushioning, and we
brought it all together in true Romo style. Not much is funnier
than me trying to take a bite out of a sandwich that’s bigger than
my head.”
“Tony Romo is a true talent—on the course or field and in the
booth, but also on screen. He’s got a sense of humor and the world
needs to laugh—to the Max,” said Michael Greenberg, president of
Skechers. “Through all the challenges of the last year, consumers
have continued to seek out comfortable footwear which has been
positive for our business, making this the perfect time—and
venue—to advertise. And with two of the hottest current
quarterbacks facing off, the audience is expected to be
record-breaking. We love being back at the Super Bowl with Tony and
know fans will love the maximized cushioning and support of our Max
Cushioning footwear.”
The Tony Romo Max Cushioning commercial will mark the eighth
time that Skechers has advertised during the Big Game since first
appearing in a spot starring Joe Montana in 2010. One of the
brand’s most talked-about spots from 2012 featured Mark Cuban
watching a French bulldog named Mr. Quiggly racing in Skechers
GOrun footwear.
After winning the Walter Payton Award in 2002 at the end of his
collegiate career, Tony Romo signed as an undrafted free agent with
the Cowboys in 2003 and became their starting quarterback during
the 2006 season. Over the next decade, he guided the team to four
postseason appearances and was named to the Pro Bowl four times.
Romo is legendary in Dallas, holding several team career records
including passing touchdowns, passing yards, most games with at
least 300 passing yards and games with three or more touchdown
passes, and his 97.1 passer rating is fourth all-time for the
league and the highest among retired players. Romo retired
following the 2016 season and has transitioned to the broadcast
booth, where he has been the lead color analyst alongside Jim Nantz
for CBS Sports.
Romo is part of a roster of Skechers athletes and sports icons,
which currently includes ace pitcher Clayton Kershaw, coach Jon
Gruden, former defensive end and broadcaster Howie Long, as well as
boxer Sugar Ray Leonard. Through the years, Skechers has utilized
sports icons when advertising its men’s collection with an alumni
list featuring names like Joe Montana, Pete Rose, Mariano Rivera,
David Ortiz, Ozzie Smith, Joe Namath, Ronnie Lott, Karl Malone,
Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky, and the late Tommy
Lasorda.
The range of Skechers men’s footwear collections is available in
Skechers retail stores as well as skechers.com, plus department
stores and footwear retailers around the globe.
About SKECHERS USA, Inc.
Based in Manhattan Beach, California, Skechers designs, develops
and markets a diverse range of lifestyle and performance footwear,
apparel and accessories for men, women and children. The Company’s
collections are available in the United States and over 170
countries and territories via department and specialty stores, and
direct to consumers through 3,770 Company- and third-party-owned
retail stores and e-commerce websites. The Company manages its
international business through a network of global distributors,
joint venture partners in Asia, Israel and Mexico, and wholly-owned
subsidiaries in Canada, Japan, India, Europe and Latin America. For
more information, please visit about.skechers.com and follow us on
Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2019 and its quarterly report on Form 10-Q for the three months
ended September 30, 2020. More specifically, the COVID-19 pandemic
has had and is currently having a significant impact on Skechers’
business, financial conditions, cash flow and results of
operations. Forward-looking statements with respect to the COVID-19
pandemic include, without limitation, Skechers’ plans in response
to this pandemic. At this time, there is significant uncertainty
about the COVID-19 pandemic, including without limitation, (i) the
duration and extent of the impact of the pandemic, (ii)
governmental responses to the pandemic, including how such
responses could impact Skechers’ business and operations, as well
as the operations of its factories and other business partners,
(iii) the effectiveness of Skechers’ actions taken in response to
these risks, and (iv) Skechers’ ability to effectively and timely
adjust its plans in response to the rapidly changing retail and
economic environment. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20210203005325/en/
Jennifer Clay Skechers jennc@skechers.com (310) 937-1326
Skechers USA (NYSE:SKX)
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