Shell Brand Expands in Tulsa, OK, With Conversion of More Than 30 Texaco Stations
December 15 2004 - 6:58PM
PR Newswire (US)
Shell Brand Expands in Tulsa, OK, With Conversion of More Than 30
Texaco Stations Expansion in Oklahoma Market Part of Largest
Re-Branding Effort in U.S. History HOUSTON, Dec. 15 /PRNewswire/ --
Residents in Tulsa, Oklahoma, and the surrounding area will be
seeing Shell yellow throughout the region as a result of the
largest brand conversion in U.S. business history. Crescent Oil
Company, Inc., a Shell wholesaler based in Independence, Kansas,
with an established presence in Oklahoma has recently purchased 26
Texaco-branded stations in Tulsa from Shell Oil Products US (SOP
US) and will convert them to the Shell brand, the No. 1 selling
brand of gasoline in the United States. Another Shell wholesaler,
Retail Fuels Marketing, LLC, will complete the conversion of an
additional 25 stations in the area to the Shell brand at the same
time. The conversion of Texaco-branded stations to the Shell brand
in Tulsa and the surrounding area are scheduled for completion by
the end of 1st quarter 2005 with minimal inconvenience to
customers. As part of the conversion program, Texaco credit card
holders were issued Shell cards earlier in the year. "We are
bringing a new and revitalized Shell brand to the Tulsa market,
while continuing our tradition of providing quality fuels and
service," said Ian Sutcliffe, vice-president of Retail for Shell
Oil Products US. Sutcliffe continued, "All drivers, whether holders
of Shell proprietary credit cards, frequent or business travelers
and long-distance drivers, will benefit by having access to more
Shell stations throughout the country." The newly converted
stations will have a modern and welcoming environment, and feature
a uniform approach to canopies, buildings, fuel pumps and
landscaping that will remain true to Shell's signature yellow and
red colors. Shell service stations are designed to provide a
bright, clean and comfortable environment for customers, while also
representing the most modern and technologically advanced
facilities of their kind. During the conversion process, each
station will remain open for virtually the entire period. Crescent
Oil Company, Inc., the new owner of many of the Tulsa stations
converting to the Shell brand, also has established Shell stations
in Kansas, Missouri and other parts of Oklahoma. "We look forward
to serving residents in Tulsa under the Shell banner and providing
customers with quality products, exceptional service and
competitive prices," said Phil Near, president of Crescent Oil
Company, Inc. He added, "Consumers have a choice when they purchase
gasoline, stop at a convenience store or visit a car wash, but with
added benefits, such as the Shell MasterCard(R) from Citi Cards --
offering one of the best rebate programs in the industry, and
Shell's V-Power(R) gasoline -- we intend to make Shell the brand of
choice for motorists in the area." Shell initiated the brand
conversion of its Texaco-branded stations in 2002 following
Chevron's merger with Texaco. The acquisition was part of an
agreement to allow the Chevron merger with Texaco to proceed. Shell
has almost completed the process of converting thousands of Texaco
stations nationwide to the Shell brand, with efforts in more than
75 markets. The company will spend approximately $530 million on
the project, which includes wholesaler support through marketing
activities and physical conversion costs. Shell Oil Products US, a
subsidiary of Shell Oil Company, is a leader in the refining,
transportation and marketing of fuels, and has a network of nearly
7,000 branded gasoline stations in the Western United States. Shell
Oil Company is a 50 percent owner of Motiva Enterprises LLC, along
with Saudi Refining, Inc., which refines and markets branded
products through more than 10,000 stations in the Eastern and
Southern United States. Shell Oil Company is an affiliate of the
Royal Dutch/Shell Group of Companies (NYSE:RDNYSE:SC). For more
information, please visit http://www.shell.com/ DATASOURCE: Shell
Oil Products US CONTACT: media line of Shell Oil Products US,
+1-713-241-4544 Web site: http://www.shell.com/
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