Martinoli to assume senior advisor role to
Royal Caribbean Group President and CEO Jason Liberty, after building Silversea Cruises
into the world's leading ultra-luxury cruise line
MIAMI, Dec. 15, 2022 /PRNewswire/ -- Silversea Cruises
President and CEO Roberto Martinoli
has elevated the brand into the industry's leading ultra-luxury
cruise line. On January 1, 2023,
Martinoli will assume the role of senior advisor to Royal Caribbean
Group (NYSE: RCL) President and CEO Jason
Liberty. Barbara Muckermann, currently Chief Commercial
Officer, will become Silversea's next president and CEO, and will
join Royal Caribbean Group's Executive Committee.
"Roberto has built Silversea Cruises into the category leader
that it is today, 11 ships strong with more on the way," said
Jason Liberty, president and CEO of
Royal Caribbean Group. "He is one of the most innovative and
knowledgeable leaders in the maritime industry. As senior advisor,
Roberto will continue to provide strategic guidance that further
cements Royal Caribbean Group's status as a leader in the travel
and hospitality industry. Barbara is the ideal executive to succeed
Roberto. Her global perspective and team-first leadership style are
a recipe for success for both the Silversea Cruises brand and Royal
Caribbean Group."
Under Martinoli's leadership since 2016, Silversea's fleet has
grown to include 11 ships. In summer 2023, it will welcome
Silver Nova, the first hybrid luxury cruise ship utilizing
fuel cells and emitting zero harmful emissions while in port, an
industry first. In 2024, Silversea welcomes Silver Ray, the
second ship in the Nova Class. Martinoli also led the
acquisition in 2022 of Silver Endeavour to help enable the
company to access both polar regions. The ultra-luxury cruise line
now sails to over 900 destinations across all seven continents each
year, more than any other cruise line.
Muckermann brings more than 25 years of experience in the travel
and hospitality industry, with an emphasis on creating truly
exclusive high-end vacations. She first joined Silversea Cruises in
2001, and held several roles at other luxury and cruise brands from
2005 to 2016 before returning. In her current post as Silversea's
Chief Commercial Officer, she oversees all aspects of sales,
marketing, revenue management and guest relations, as well as
strategic communications and brand and product strategy. Muckermann
is a Doctor in Political Sciences and Economics, and holds a joint
MBA from London Business School and
Columbia University.
"This is an exciting moment for Silversea as we continue to add
new ships and return to the Asia
market," Muckermann said. "I am thrilled to build on our
achievements under Roberto and focus on growth in the years
ahead."
Muckermann becomes the second woman to lead one of Royal
Caribbean Group's three wholly-owned brands, and joins Celebrity
Cruises President and CEO Lisa
Lutoff-Perlo, and Royal Caribbean International President
and CEO Michael Bayley. She will
oversee all of Silversea's employees and crew, and will report to
Jason Liberty.
For more information on Royal Caribbean Group's executive
leadership, please visit
https://www.royalcaribbeangroup.com/about/
About Royal Caribbean
Group
Royal Caribbean Group (NYSE: RCL) is one of the leading cruise
companies in the world with a global fleet of 64 ships traveling to
approximately 1,000 destinations around the world. Royal Caribbean
Group is the owner and operator of three award-winning cruise
brands: Royal Caribbean
International, Celebrity Cruises,
and Silversea Cruises, and it is also a 50% owner of a
joint venture that operates TUI Cruises and Hapag-Lloyd Cruises.
Together, the brands have an additional 10 ships on order as of
September 30, 2022. Learn more
at www.royalcaribbeangroup.com or www.rclinvestor.com.
About Silversea Cruises
Silversea Cruises is recognized as an innovator in
the ultra-luxury cruise industry, offering guests large-ship
amenities aboard its intimate, all-suite vessels: Silver
Dawn℠, Silver Shadow℠, Silver
Whisper®, Silver Spirit®, Silver
Muse®, and Silver Moon℠ – all designed to
offer an atmosphere of conviviality and casual elegance. With the
inclusion of the expedition ships Silver
Endeavour℠, Silver Origin®, Silver
Wind®, Silver Explorer®, and Silver
Cloud®, Silversea's itineraries encompass all seven
continents and feature worldwide luxury cruises to the
Mediterranean, the Caribbean, the
Galápagos, both Polar Regions, and hundreds of fascinating
destinations in between. Silversea is also looking forward to the
launch of two new ultra-luxury Nova-class ships—Silver Nova℠
and Silver Ray℠. Silversea Cruises is one of five
cruise brands owned by global cruise company Royal Caribbean Group
(NYSE: RCL).
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