BOSTON, May 2, 2019 /PRNewswire/ -- Today, Gillette
(NYSE: PG) announces the release of its first-to-market Heated
Razor by GilletteLabs. This high-tech device delivers a sustained
heat sensation via an innovative warming bar and provides the
pleasure of a hot towel with every stroke. The offering, which was
originally available in only limited quantities in Fall 2018 on
Indiegogo, is now available for pre order on Gillette on Demand and
The Art of Shaving stores and website on May
3rd, 2019. The Heated Razor is the first
innovation to come from the new GilletteLabs premium division.
"By fusing beautiful form with reimagined function, the Heated
Razor from GilletteLabs truly elevates the shaving experience,"
said Gary Coombe, CEO - P&G
Global Grooming. "We know men love the sensation of a hot towel
shave and now they can enjoy that same luxurious experience every
day in their bathroom."
After Gillette's limited trial range sold out in less than a
week on Indiegogo, the Heated Razor was showcased at the Consumer
Electronics Show 2019 where it won 'Engadget's People's Choice
Award.'
"We've been delighted with the reception from the tech and
grooming community. We had incredible feedback from early adopters
on Indiegogo and everyone who got to see the product in action at
CES. That's why we're so excited to now make this breakthrough
innovation available to all our consumers in the U.S." continued
Coombe.
The new Heated Razor by GilletteLabs activates and delivers
instant warmth at the push of a button and provides a noticeably
more comfortable shave. It also includes several other key
features:
- Stainless Steel Warming Bar: Distributes heat quickly
and evenly, instantly providing soothing warmth to the skin that
feels like a hot towel shave with every stroke and lasts throughout
the entire shave.
- Adjustable Temperature Levels: With a push of a button,
easily choose between two levels of heat to achieve optimal comfort
based on what's right for each user.
- Automatic Overheat Protection: Four intelligent heat
sensors consistently maintain even warmth at the chosen temperature
through each shaving stroke, while built-in safety features ensure
an even and safe level of heat.
- Advanced Five Blades Technology: Gillette's most
advanced thinnest and finest blades to provide incredible
comfort.
- Wireless Magnetic Charging: Compact and elegant, the
wireless magnetic charging dock makes charging the razor as easy as
putting it down.
- Lithium Ion Battery: Used in advanced electronics, the
rechargeable lithium ion battery lasts up to six shaves, depending
on usage - making being on-the-go easy.
- Sleek Handle: Aesthetically designed, the premium-grade
aluminum zinc handle adds an air of sophistication to the razor's
overall look and feel.
- Flexdisc Technology: Contours to your facial features
and conquers the curves to ensure contact with the warming bar on
every stroke - no matter how users shave.
- 100% Waterproof Razor: Allows users to shave based on
their preference – in the shower or at the sink.
The Heated Razor is now available for pre order on Gillette on
Demand on https://ondemand.gillette.com/ and The Art of
Shaving stores and website on May
3rd, 2019. It retails for $200. Additional blades retail for $25.
About Gillette
For more than 115 years, Gillette has
delivered precision technology and unrivalled product performance –
improving the lives of over 800 million consumers around the world.
From shaving and body grooming, to skin care and sweat protection,
Gillette offers a wide variety of products including razors, shave
gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and
the latest news on Gillette, visit www.gillette.com. To see
our full selection of products, visit www.gillette.com. Follow
Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble
P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest
news and information about P&G and its brands.
Nike Communications Contact: Sam
Steiner
Phone: 651.212.0179
E-Mail: ssteiner@nikecomm.com
Gillette Contact: Ahmed Rizk
Phone: 857.777.6129
E-Mail: rizk.aa@pg.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/gillette-launches-first-of-its-kind-heated-razor-300842301.html
SOURCE Gillette