The Gillette Gaming Alliance Returns for its Fourth Consecutive Year
October 27 2021 - 9:00AM
Business Wire
Team of top global gaming streamers unite to
represent the brand and engage with fans worldwide
Gillette (NYSE: PG), the world’s leading expert in men’s
grooming, announced today the return of the Gillette Gaming
Alliance -- a team of global streamers selected to represent the
brand and create content for audiences worldwide. The Gillette
Gaming Alliance, which is back for its fourth consecutive year,
features the largest roster to date – with streamers representing a
total of 11 countries – making it a truly worldwide edition.
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The Gillette Gaming Alliance returns for
its fourth consecutive year, and brings together team of top global
gaming streamers to represent the brand and engage with fans
worldwide. (Photo: Business Wire)
Each member of the Alliance will create custom content streams
as well as highlight their shaving routines, personal style and
Gillette’s newest innovation, core products including ProGlide and
SkinGuard, initiatives such as Movember, and promotions when
applicable. Members will come together for co-stream opportunities,
also known as squad streams, as well as stream individually
throughout the duration of the year. And, for the first team in
Gillette Gaming Alliance history, streamers will be sharing content
on multiple platforms including Twitch, YouTube and TikTok,
too.
“We are excited to evolve our Gillette Gaming Alliance for the
fourth consecutive year – expanding our streamer roster, adding
more countries, and incorporating new social platforms to make it
bigger and better,” explains Gary Coombe, CEO, Gillette.
Gillette Gaming Alliance veterans – including Alanzoka (Brazil),
Elded (Mexico), DrLupo (North America), DeejayKnight (North
America), Buster (Russia) and LandoNorris (United Kingdom) – make
their return, alongside new additions including oCastrin (Brazil),
Jolavanille (France), Juansguarnizo (Mexico), DreadzTV (Russia),
and Silvername (Russia), among others. The Gillette Gaming Alliance
will welcome additional members to the squad throughout the year to
continue driving buzz and excitement worldwide.
Additionally, on behalf of Gillette, Alliance members will be
highlighting consumer and fan giveaways on-stream throughout the
program to further engage the global community.
“It is an honor to be a part of the Gillette Gaming Alliance as
we continue to bring new content and exciting opportunities to our
fans worldwide,” adds DrLupo, one of the most recognizable
streamers in the world. “I have always been a big fan of Gillette
and use their products daily. It’s really exciting to be able to
continue our partnership as this program evolves and raise
awareness for a few really awesome initiatives – be sure to follow
along to learn more!”
Gillette was recently recognized as “Brand of the Year” at the
Tempest Awards for its work in the esports and gaming
community.
For more information on the brand, please visit Gillette’s
official website here, and on Twitter, Facebook and Instagram.
About Gillette
For more than 120 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
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Kristyn Brown kristyn.brown@ketchum.com
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