Scent Just Got Smarter with New Febreze Fade Defy PLUG™
February 03 2021 - 9:00AM
Business Wire
Febreze Launches First Mass Plug-In with
Built-In Technology that Controls the Release of Scent to Deliver
on First-Day Fresh for 50 Days (on Low)
Introducing the Febreze Fade Defy PLUG™, the microchip smart
technology that is programmed to digitally manage temperatures to
control how much scent is released to smell first-day fresh for 50
days (on low). Many plug-ins are stuck in the past. This new
technology solves the most common consumer complaint in the
category – that plug-in air fresheners release a lot of scent at
first, but after a while, you barely know they’re working.
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The NEW Febreze Fade Defy PLUG(TM) is the
first-ever plug-in air freshener with built-in microchip smart
technology that is programmed to digitally manage temperatures to
control how much scent is released to smell first-day fresh for 50
days (on low). (Photo: Business Wire)
“Consumers buy plug-in air fresheners when they want their home
to smell great 24/7. But we kept hearing from consumers that
plug-ins don’t deliver on the advertised promise of long-lasting
scent,” says Morgan Brashear, Febreze Senior Scientist. “At
Febreze, we made it our mission to address the scent fade issue
once and for all by applying technology in a category where most
people wouldn’t expect it.”
All plug-ins have a built-in warmer that heats up the oil to
release scent. As the team of Febreze product designers and
scientists started their research, they believed that controlling
the plug warmer’s temperature would be key to ensuring freshness
that doesn’t dissipate. Consumer testing began, focused on
analyzing the reported level of scent versus the plug warmer’s
temperature. These temperatures were then preprogrammed into the
Febreze Fade Defy PLUG microchip to make sure that the warmer would
ramp up and down according to the selected scent intensity level.
On the low setting, this makes it possible to get that first-day
fresh smell for 50 days.
On top of this innovation, the Febreze Fade Defy PLUG is
designed with a dual-wick system that automatically switches
between two slightly different, complementary scents every 45
minutes. This serves a dual purpose: to ensure that consumers don’t
become accustomed or “noseblind” to the scent, and to prevent the
plug-in’s wick from becoming clogged so that the scent is always
released freely into the air.
Febreze didn’t stop there. Knowing that consumers were also
craving a visual cue that would make it easier to see when it’s
time for a refill, the product team created the Febreze Fade Defy
PLUG with a blue “end-of-life” LED light on top of its warmer that
turns on to signal when the oil has completely run out and needs to
be refilled. The programmed microchip is part of a printed circuit
board (PCB) inside the plug-in device, similar to what's inside a
calculator, smart phone, or computer, and is designed to know or
reset when the new refill is inserted, in addition to digitally
managing the release of scent.
The Febreze Fade Defy PLUG is meant to be used in high-traffic
rooms that need continuous odor elimination and fresh scent, such
as the living room. To use, simply pick your level of intensity and
plug it in. With digitally controlled scent release, you get the
same level of freshness no matter if it’s day one or day 50.
Febreze Fade Defy PLUG is available online and at retailers
nationwide starting at $5.49 MSRP, in varieties such as Linen &
Sky, Gain, and LIGHT Bamboo.
About Febreze In 1998, Procter & Gamble (P&G)
gave households a breath of fresh air with the launch of Febreze®,
known today as the preeminent brand for providing a fresh, clean
scent and eliminating odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities
that range from ridding of pet odors and tackling sweat stink to
decorating the home with scent and freshening on the go. Febreze®
continues to be one of the fastest growing brands in P&G’s
portfolio of household brands and bring innovative products to
market. Fresh air is an essential and basic human right, and that
the air we breathe can give us “fresh starts.”
About P&G P&G serves consumers around the world
with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands. For other P&G news,
visit us at www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210203005168/en/
Press: Procter & Gamble Lindsey Mithoefer, 513-885-3114
mithoefer.ln@pg.com or M Booth Rachel Koggan, 973-464-6469
rkoggan@mbooth.com
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