Gillette to Sponsor the EA SPORTS FIFA 20 Global Series
November 22 2019 - 9:54AM
Business Wire
Gillette sponsorship is the largest non-endemic
brand activation in the history of the EA SPORTS FIFA Global
Series
Gillette (NYSE: PG), the world’s leading expert in men’s
grooming, and Electronic Arts Inc. (NASDAQ: EA) today announced its
EA SPORTS™ FIFA 20 Global Series sponsorship. This Gillette
sponsorship will drive engagement and connect the brand with
younger audiences through football and esports.
Gillette will activate the EA SPORTS FIFA 20 Global Series
sponsorship through Twitch and YouTube “Precision Play of the Day,
Presented by Gillette” embedded broadcast segments, on-stream
commercials, live on-air promotions, and unique branded content
later this season. Activations begin with the EA FUT Champions Cup
Stage 2 live from Bucharest, Romania today through Sunday, November
24. Gillette will also be the presenting sponsor for the EA SPORTS
FIFA 20 Global Series Xbox Playoff on June 26.
“The EA SPORTS FIFA 20 Global Series is an incredibly powerful
esports platform, and to add it to Gillette’s long history in
football, sports and esports is a true honor,” said Gary Coombe,
CEO of Global Grooming at P&G / Gillette. “We look forward to
getting this season underway and working together with a world
class video game publisher in EA SPORTS to connect with their fans
and a whole new generation of Gillette consumers.”
“Gillette is a brand synonymous with its connection to the
biggest sports in the world,” said Brent Koning, FIFA Competitive
Gaming Commissioner. “EA SPORTS FIFA 20 Global Series sponsorships
such as Gillette exemplify the worldwide power of this esport.”
The EA SPORTS FIFA 20 Global Series* is a nine-month long
competitive gaming ecosystem of tournaments held by Electronic Arts
and FIFA with more than $3 million in prize money up for grabs.
Featuring an inclusive competitive structure, virtually all
eligible players* have a similar path to superstardom on The Road
to the FIFA eWorld Cup™ 2020.
For additional information, please visit Gillette’s official
website and social media pages including: Twitter and Facebook.
*Eligibility restrictions apply. See Official Rules for details.
Final terms and structure subject to change.
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2019, EA posted GAAP net revenue of $4.95
billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs.
Zombies™. More information about EA is available at
www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. ©FIFA and FIFA’s Official Licensed Product Logo are copyrights
and/or trademarks of FIFA. All rights reserved. Manufactured under
license by Electronic Arts Inc. John Madden and NFL are property of
their respective owners and used with permission.
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version on businesswire.com: https://www.businesswire.com/news/home/20191122005327/en/
Patrick Wixted, MMK on behalf of Gillette
Patrick.wixted@ketchum.com
Travis Varner, EA Sports tvarner@ea.com
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