Latest Old Spice Ad Campaign, Featuring New
Global Brand Ambassador Actor/Comedian/Writer Deon Cole, Reminds
the World: Men Have Skin, Too
Old Spice, the men’s grooming authority, knows that men need,
want and deserve nice skin, too. Today, the brand introduces its
all-new Fresher Collection, offering real body wash benefits forged
from real ingredients -- like Deep Scrub with Deep Sea Minerals,
Exfoliate with Charcoal, Moisturize with Shea Butter, Cooling with
Mint and Relax with Lavender -- that help guys elevate their
grooming regimen. The all-new Fresher Collection also infuses new
fresh scents and anti-perspirant/deodorant technology that goes on
smooth to combat visible residue, so guys don’t have to worry about
white marks on dark shirts.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190118005499/en/
Celebrating the all-new Fresher
Collection, Old Spice reveals a ‘fresh’ new face and Old Spice Guy,
actor/comedian/writer Deon Cole (Black-ish, Grown-ish) who takes on
a coveted role as a global ambassador. Cole will debut in “Running
on Empty,” the first spot from the new “Men Have Skin Too”
advertising campaign premiering on television nationwide January 20
during the NFL Conference Championship Games. (Photo: Business
Wire)
Celebrating the new collection, Old Spice reveals a ‘fresh’ new
face and Old Spice Guy, actor/comedian/writer Deon Cole (Black-ish,
Grown-ish) who takes on a coveted role as a global ambassador. Cole
will debut in “Running on Empty,” the first spot from the new “Men
Have Skin Too” advertising campaign premiering on television
nationwide January 20 during the NFL Conference Championship
Games.
“We’ve scoured the earth for the world’s best ingredients in our
products … AND the perfect Old Spice Guy,” said Matt Krehbiel, Old
Spice Associate Brand Director at Procter & Gamble. “We’re
ecstatic to welcome Deon, a talented and hilarious comedian and
actor to the Old Spice family. Deon’s big personality and quick wit
are a perfect fit for the humor that fans love and expect from Old
Spice.”
“Growing up using Old Spice was everything to me, so it's huge
to join the world-famous group of Old Spice Guys. Mom, are you
reading THIS?” said Deon Cole. “As the newest Old Spice Guy, the
first thing I’m sharing is that men have skin, too … and the NEW
Fresher Collection delivers real freshness forged with real
ingredients that we can call our own. You’re smellcome, man.”
With Cole’s extensive background in acting, comedy and writing,
it was natural for him to join the ranks of legendary Old Spice
Guys and the brand known for its hilariously smart advertising
campaigns. Cole stars as Charlie in ABC’s Black-ish for which he
received a NAACP Image Award nomination for “Outstanding Supporting
Actor in Comedy Series” and ABC Family’s Grown-ish. He’s also the
host of BET’s game show Face Value with Tiffany Haddish. Cole
received his first Emmy nomination as a staff writer for NBC’s The
Tonight Show with Conan O’Brien.
Old Spice knows that guys not only want to smell fresh, but they
also want skin that is clean, healthy and moisturized. They want
the kind of product selection that women have ... not just a few
small shelves or a single, lonely product in the shower. Men want
grooming products that they can call their own with real freshness
forged with real ingredients and benefits! “Men Have Skin Too” is
the latest hilarious creative digital and television campaign
developed by Wieden+Kennedy (Portland).
“Men Have Skin Too” National/Digital
Campaign Starring Deon Cole
The campaign launches with “Running on Empty,” debuting on
national television during the NFL Conference Championships on
January 20. Following the release of “Running on Empty,” the
remaining “Men Have Skin Too” spots will be available in early
February on the Old Spice YouTube channel. Each creative piece
features new Old Spice Guy Deon Cole, and actress Gabrielle Dennis
(Rosewood, Luke Cage) plays a prominent role in three spots. In
addition to Cole and Dennis, the campaign also features cameo
appearances by actor/former NFL player Thomas Q. Jones and
comedian/social media star, Keraun Harris.
- “Running on Empty” (:15/:60) - She
wants his body products. What should he do?
- “One on One” (:30) - Two friends shoot
hoops and share the skinny on skin care.
- “Taking Stock” (:30) - Who says skin
care is only for women?
- “The Getaway” (:15) - Lavender. You’ll
like the smell of it.
- “Group Chat” (:15) - It's okay to share
your Cooling with Mint, right?
Click here for complete details on the all-new Old Spice Fresher
Collection product line.
Check out the manliest grooming brand on the planet at: Twitter
(@OldSpice), Facebook (Facebook.com/OldSpice), YouTube
(YouTube.com/OldSpice) and Instagram (oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s
grooming brand. Celebrating 80 years as an iconic American brand,
Old Spice is the authority on the male grooming experience and has
leveraged this heritage to become the No. 1 selling
anti-perspirant/deodorant stick and body wash brand with guys of
all ages. Old Spice offers a complete product portfolio for today’s
man, including anti-perspirants, deodorants, body washes, body
sprays, shampoos, hair stylers, shave gels, aftershaves and
colognes.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190118005499/en/
Citizen RelationsChris Overholser,
213-996-3791chris.overholser@citizenrelations.comorProcter &
GambleNicole Draznik, 513-983-0502draznik.n@pg.com
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