More Than 3 Million High School Students Signed Up for Planet Fitness’ ‘High School Summer Pass™’ Program and Put Fitness First This Summer
September 07 2023 - 8:30AM
Planet Fitness, one of the largest and fastest-growing franchisors
and operators of fitness centers with more members than any other
fitness brand, announced that more than 3 million high school
students signed up for its High School Summer Pass initiative this
year. Teen participants in the program – which just wrapped its
third year – logged 14.5 million workouts during a span of
three-and-a-half months. High School Summer Pass ran from May 15 –
August 31 and invited high schoolers aged 14 to 19 to join and work
out for free at any of Planet Fitness’ 2,400+ locations across the
United States and Canada.
According to Government of Canada statistics1, children and
teens aged 5 to 17 should be engaging in at least 1 hour of
moderate-to-vigorous physical activity per day, and currently, only
37.6% of this target group currently meet the guideline. This
reality underscores the importance of Planet Fitness' High School
Summer Pass program, a critical solution during the summer months
when many students don’t have access to regular sports or fitness
programs. Thankfully, over 90 per cent of parents noted that the
High School Summer Pass program will help their teens create
long-lasting health and wellness habits2.
"The ongoing success of our High School Summer Pass program
reinforces that not only are teens looking for a place to work out,
but they are seeing the long-term benefits of starting a fitness
routine at a young age," said Chris Rondeau, chief executive
officer at Planet Fitness. "We’re proud that we welcomed more than
3 million teens into the Judgement Free Zone® this summer,
completing more than 14.5 million workouts, and helped them start
and stick with their fitness journeys for years to come.”
In a recent survey2 of teen participants’ parents in this year’s
High School Summer Pass, Planet Fitness uncovered:
- Happy + Healthier: 84 per cent of parents
reported seeing enhanced overall emotional well-being in their
teens since joining Planet Fitness’ High School Summer Pass.
- Energy + Mood Booster: 82 per cent of parents
noted an increase in their teens’ energy levels since signing up
for the program.
- Confidence levels: Around 85 per cent of
parents surveyed noted they’ve seen an increase in the confidence
level of their teens during the summer.
- Family Inspiration: Roughly three out of four
(77 per cent) parents agreed that seeing their teens working out
has motivated other family members to become more physically
active.
- Building long-lasting habits: Over 90 per cent
of parents believe that the program has cultivated long-lasting
health and wellness habits in their teens beyond the summer.
“I absolutely love this program,” said Sarah O., an Ontario
participant parent. “I’m so grateful my son [was] able to go and
work out in a non-judgmental environment. He’s building strength
and confidence. I see such a difference in his mental health. Thank
you for offering this to our teens."
To further motivate high schoolers to prioritize fitness, all
participants who signed up were encouraged to enter the Planet
Fitness High School Summer Pass Contest3. Planet Fitness will be
awarding 10 lucky teens in the U.S. and Canada with $10,000
individual academic scholarships ($100,000 total). Additionally,
the top 10 schools on the leaderboard across U.S. and Canada in
each tier will each receive $10,000. These scholarships can be used
for academic or athletic activities or programs. Winners will be
notified this month.
For more information on Planet Fitness and to locate any of its
more than 2,400 Planet Fitness locations, please visit
PlanetFitness.ca/Local-Clubs.
About Planet FitnessFounded in 1992 in Dover,
NH, Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the world by number
of members and locations. As of June 30, 2023, Planet Fitness had
more than 18.4 million members and 2,472 stores in 50 states, the
District of Columbia, Puerto Rico, Canada, Panama, Mexico and
Australia. The Company's mission is to enhance people's lives by
providing a high-quality fitness experience in a welcoming,
non-intimidating environment, which we call the Judgement Free
Zone®. More than 90% of Planet Fitness stores are owned and
operated by independent business men and women.
Media ContactsBecky ZirlenSenior Director of
Communications 603-294-0567press@pfhq.com
Sreeja SasidharanNarrative
PR647-212-3121Sreeja.sasidharan@narrative.ca
________________________1 Government of Canada findings,
analysis and recommendations on children and physical activity2
Based on a survey of High School Summer Pass parents; conducted by
Planet Fitness from July 6-31, 2023.3 NO PURCHASE NECESSARY. Open
to residents of the 50 US/D.C. and Canadian provinces of ON, AB,
MB, SK, NB, NL & BC, 14-19 years of age (with parent approval
if a minor). $100,000 USD available in the U.S. and $100,000 CAD
available in Canada. Void where prohibited. Begins 12:00 a.m. ET on
5/15/23; ends 11:59 p.m. ET on 8/31/23. Grand Prizes (5 for US
Students): a $10,000 USD scholarship. Grand Prizes (5 for CAN
Students): a $10,000 CAD scholarship. School Prizes (5; 1 per US
school tier): $10,000 for athletics and fitness. School Prizes (5;
1 per CAN school tier): $10,000 CAD for athletics and fitness.
Winning schools selected based on number of HSSP members from the
school and applicable school tier. All prizes awarded as a check to
schools/winners (or parent/legal guardian if winner is a minor).
For Official Rules, eligibility, entry and school tier details,
visit www.pfsummerpasscontest.com. Sponsor: Planet Fitness
Holdings, LLC.
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