Macy’s, Inc. Names Maly Bernstein CEO Of Bluemercury
July 21 2021 - 4:15PM
Business Wire
Macy's, Inc. (NYSE: M) today announced that it has named Maly
Bernstein chief executive officer of Bluemercury, effective
September 13, 2021.
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the full release here:
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Maly Bernstein (Photo: Business Wire)
In this role, Bernstein will oversee the growth and strategy of
all aspects of the Bluemercury brand, from its digital platform to
stores. She will report to Tony Spring, chairman and chief
executive officer of Bloomingdale’s, and will be based out of
Bluemercury’s Bethesda, MD, headquarters.
“I am excited to welcome Maly to the Macy’s, Inc. team. She has
deep expertise in beauty, and we are confident that she is the
right person to continue Bluemercury’s growth in the specialty
space,” said Spring. “Maly’s ability to create connections with
consumers through breakthrough platforms that integrate product,
service and experience make her a great fit to lead this special
and growing brand. Maly is a champion for diversity in leadership,
people development and data-based insight, and she will leverage
the values of the brand to build community and experiences in its
neighborhood locations.”
Bernstein was most recently Vice President of E-Commerce at CVS
Health. Prior to that role, she was Vice President of Beauty &
Personal Care with a multi-billion-dollar portfolio that included
Cosmetics, Skincare, Hair Care and Personal Care. In this role she
led a diverse team of Category Managers, Beauty Experience &
Service Program Managers, Beauty Consultants and Licensed
Cosmetologists. Prior to CVS, Bernstein worked in the retail and
consumer practice at McKinsey & Co.
Bernstein succeeds Bluemercury co-founder Marla Beck, who
recently transitioned from the CEO role to pursue other
opportunities. Since joining Macy's, Inc. in 2015, Beck grew the
number of Bluemercury stores from 60 to more than 180, including
locations within Macy’s stores. She also launched a loyalty program
called Blue Rewards, which now has nearly 75% penetration, expanded
m-61, the clean clinical skincare brand she created, and launched
conscious beauty brand Lune+Aster.
“I want to thank Marla for her vision and leadership. She has
steered Bluemercury’s growth for more than 20 years and has been a
valued partner to the Macy’s, Inc. team,” Spring continued.
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About Macy’s, Inc.
Macy’s, Inc. (NYSE: M) is one of the nation’s premier
omnichannel retailers. Headquartered in New York City, the company
comprises three retail brands: Macy’s, Bloomingdale’s and
Bluemercury. With a robust e-commerce business, rich mobile
experience and a national stores footprint, our customers can shop
the way they live — anytime and through any channel. For more
information, visit macysinc.com.
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Media – Blair Rosenberg media@macys.com
Investors – Mike McGuire investors@macys.com
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