May 6, 2022 -- InvestorsHub NewsWire -- via NetworkNewsWire
Editorial Coverage: Every gambler is on the lookout for a lock, but
as every gambler knows, the only sure way to double your money is
to fold it over and tuck it in your pocket. Humanity’s penchant for
gambling traces back to state-run lottos in 200 BC China to the
first U.S. online lotto in 1994 and now proliferates across the
globe on PCs and mobile devices. Transacted through internet
platforms, online gaming (or internet gambling) offers inventive
games of chance as well as virtual poker and sports betting. The
online gaming market is booming, eclipsing $70 billion last year,
and all manner of casinos and upstart platforms are scrambling for
a piece of the action. As lucrative as this all sounds there’s an
Achilles heel for these platforms: customer acquisition cost vs.
customer lifetime value. In the United States, the customer
acquisition cost for an online casino player is more than
$500, and some estimate player value at $300 or less. The
math simply doesn’t work, and some online casino operators have come to realize
that traditional advertising for sports betting and iGaming
products presents an irrational cost of customer acquisition. With
the online gaming market expected to explode to more than $130
billion in the next five years, there may be a smarter way to cash
in on the action. Much like the merchants that made millions during
the gold boom while prospectors panned for dreams, providing B2B
services such as online gaming platforms, systems and gaming
content has proved to be a winning business model. Coming off its
14th consecutive quarter of profitability, Golden
Matrix Group Inc. (NASDAQ: GMGI)
(Profile) continues
to carve out enviable market share by delivering state-of-the-art
configurable and scalable white-label B2B gaming platforms for its
customers across the globe. Golden Matrix’s gaming IP includes
sophisticated tools for marketing, acquisition, retention and
monetization of users — exactly what iGaming operators need. With
more than 580 unique casino operations, 30-plus partnerships, 6
million-plus end users and 3,161 original games, Golden Matrix has
established itself as one of the world’s leading providers of
turnkey and white-label gaming platforms, Esports technology and
gaming content, and the company has even bigger plans for market
dominion. All the major casino operators, including Caesars Entertainment
Inc. (NASDAQ:
CZR), Penn
National Gaming Inc. (NASDAQ:
PENN), MGM
Resorts International (NYSE:
MGM) and Las
Vegas Sands Corp. (NYSE:
LVS) are trying to entice users to download their
apps as they fight for a piece of the online action and struggle
with customer acquisition costs.
- Global online gambling market reached $72.3 billion in 2021 and
is expected to exceed $131 billion by 2027 with a CAGR of nearly
10%.
- Coming off 14 consecutive quarters of profitability, Golden
Matrix Group just uplisted to NASDAQ.
- Primarily in Asia, GMGI has an aggressive international growth
strategy including its recent purchase of RKings, one of the UK’s leading
independent online competition companies.
- Golden Matrix’s platforms are completely scalable with an
operating cost similar for 100 or 1 million players.
Click here to view the custom infographic of
the Golden Matrix Group editorial.
Online Gaming Boom
Brick-and-mortar casinos amp up excitement with bars,
restaurants and live music, and if playing online, excitement
accelerates with a shower of loyalty points. Winning might not be
guaranteed, but the entertainment and excitement entice clients to
come back. Now the excitement has reached a fever pitch. According
to IMARC Group,
the global online gambling market reached $72.3 billion in 2021
with projections to reach $ 131.4 billion by 2027, with a CAGR of
9.96% during 2022–2027.
Strong structural forces are expected to carry the market well
beyond the pandemic surge, which introduced millions of new players
to online gaming. IMARC cites rapid urbanization along with
increased global penetration of the internet for the growth.
Legalization, technological advancements, high-profile sponsorships
and cultural acceptance of online betting are all boosting market
growth. Other factors such as easy use of mobile phones and the
advent of Bitcoin gambling are expected to further drive the
market.
From Boom to Bonanza
The online gambling boom has become a bonanza for Las
Vegas-based Golden Matrix Group
Inc. (NASDAQ:
GMGI). The company is capitalizing on every
aspect of the surging demand in online gaming and delivering
exactly the products and services the sector wants — and needs. The
innovative gaming tech company develops and owns a broad array of
online gaming IP, supplying configurable and scalable white-label
B2B gaming platforms for its international customers, who are
located primarily in the Asia Pacific region. GMGI’s cutting-edge
gaming IP includes all the sought-after tools operators need for
customer acquisition, retention, marketing, and monetization of
users. This is the stuff operators covet to reduce acquisition
costs and increase customer value. Little wonder that quarter over
quarter, GMGI has consistently posted record revenues and earnings,
showing an impressive 14 consecutive quarters of increased
profitability.
Golden Matrix’s platform can be easily accessed through both
desktop and mobile applications and optimizes a B2B client’s
ability to address a wide range of gaming choke points including
transaction management, loyalty and reward programs, and other
functions that operators depend on. GMGI supports the widest swath
of player engagement by accommodating both free and cost-to-play
games.
The company’s white-label social gaming platform is unparalleled
in both mobile and desktop website deployment and is compatible
with all major operating systems and web browsers. In addition,
GMGI’s sophisticated software also automatically declines any
gaming or redemption requests from any restricted jurisdiction.
The New Paradigm
A pioneer of industry innovation, Golden Matrix has established
a new paradigm for gaming platforms and offers what may be the
industry’s most extensive game portfolio. Golden Matrix’s
configurable and scalable gaming platform, GM-X System, grants
access to more than 10,000 games across 25 different providers. The
GM-X Turnkey Solution is a complete software package for starting
and operating an online gaming business. Designed with industry
best practices, GMGI’s solution is integrated with thousands of
games from industry-leading content providers.
The GM-X Turnkey Solution offers a full suite of tools and
features for successfully operating and maintaining an online
gaming website; from player registration to user management and
payment solutions to content management. With GM-X, operators have
all the required elements to customize and operate their own gaming
site.
GMGI’s GM-X White Label Solution is the fastest way to start an
online gaming platform from scratch, providing clients with
licensing, accounting, management, support, and gaming content.
It’s effectively utilized by operators that want to focus solely on
marketing and move quickly into new markets with a proven set-up.
GM-X offers both desktop and mobile sites based on the desired
aesthetic, with best in class ready-to-go gaming content.
The GM-X Direct Integration Solution offers operators quick
access to GMGI’s entire gaming portfolio and acts as an integration
layer between the operator and content provider, on top of the GM-X
aggregation system. Leveraging the GM-X Direct Integration System,
clients can quickly enter new regulated markets with the most
relevant country-specific multi-lingual content for their
audiences.
Market Dominance
Golden Matrix has partnered with some of the largest and most
expansive iGaming operators in the Pacific Rim, and the company has
designs on numerous other global venues. GMGI’s current 30-plus
gaming partners dominate the Asia’s online gaming market,
seamlessly delivering innovative games and premium brand titles.
Not satisfied, Golden Matrix is on a mission for global
dominion.
With a European gaming license secured, Golden Matrix announced
in December a purchase agreement to acquire an 80%
controlling ownership interest in UK-based RKings
Competitions Ltd., one of Ireland’s and the UK’s leading
independent online competition companies. RKings is a
well-established, business-to-consumer skilled tournament company
with revenues that exceeded $29 million and annual net income of
more than $2.4 million during the fiscal year ending Oct. 31, 2021.
Synergistic with the GMGI’s B2B business, the accretive acquisition
has already provided significant revenue contributions, and Golden
Matrix is actively expanding its reach.
In March, Golden Matrix announced it had applied for
a Mexican
gaming license and, once approved, plans to offer iGaming
in Mexico and launch the RKings tournament platform in the country.
This opens compelling new opportunities in the vast Latin America
B2C market, and it will begin the expansion of the RKings
tournament platform to regions outside of the United Kingdom.
Golden Matrix is confident that, in addition to casino games and
sports book betting, RKings will be received enthusiastically,
generate significant revenues, and boost overall profitability.
GMGI also intends to expand into
the United States, specifically New Jersey. The company has big
plans for a new U.S. operation and is creating a platform for
esports gamers to wager bets against other players.
To facilitate and enhance global growth and visibility, Golden
Matrix also recently uplisted to
NASDAQ. As CEO Brian Goodman stated, “Uplisting our common
stock to Nasdaq is extremely important to Golden Matrix, at a time
when we are expanding rapidly and entering into new global markets.
We expect the uplisting to significantly improve the company’s
visibility, broaden our base of both retail and institutional
stakeholders, and lead to enhanced long-term shareholder value.
Additionally, we believe this uplisting will further strengthen our
ability to execute on the company’s acquisition strategy with the
goal of accelerating both revenue and profit growth going
forward.”
Given the company’s impressive track record to date, it
certainly appears that global dominion is the goal and is within
reach. Golden Matrix understands that luck is what happens when
preparation meets opportunity.
Seeking Share
In spite of the challenges, every major player in the online
gaming space is seeking share in the booming market as they search
for ways to lower acquisition costs and increase player value.
Caesars
Entertainment Inc. (NASDAQ:
CZR) is the largest casino-entertainment company
in the United States and one of the world’s most diversified
gaming-entertainment providers. Caesars Entertainment offers
diversified amenities and one-of-a-kind destinations, with a focus
on building loyalty and value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars Online
Casino offers a variety of games in legal
jurisdictions.
Penn
National Gaming Inc. (NASDAQ:
PENN) is a highly innovative omnichannel provider
of retail and online gaming, live racing and sports-betting
entertainment. The company’s wholly owned, online gaming arm, Penn
Interactive, operates retail sports betting across the company’s
portfolio, as well as online social casino, bingo and iCasino
products. Penn
Interactive aims to create the best online gaming customer
experience available anywhere using creative outreach,
innovative product design and world-class engineering.
MGM
Resorts International (NYSE:
MGM) is a global entertainment company with
national and international locations featuring best-in-class hotels
and casinos, state-of-the-art meetings and conference spaces, live
and theatrical entertainment experiences, and an array of
restaurant, nightlife and retail offerings. MGM Resorts creates
immersive, iconic experiences through its suite of Las
Vegas-inspired brands. MGM offers
U.S. sports betting and online gaming through
market-leading brands, including BetMGM.
Las
Vegas Sands Corp. (NYSE:
LVS) became one of the world’s largest publicly
traded gaming companies by focusing on land-based casinos in Macau
and Singapore and pioneering the meetings, incentives, convention
and exhibition- integrated resort concept. LVS made its
long-awaited foray into digital gaming in July 2021 by
creating an investment arm dedicated to that effort aiming to be a
“strategic investor” in digital gaming on the
businesses-to-business side of the industry.
Gamblers know that there’s no sure bet. Good gamblers calculate
odds and wager strategically when they see an opening and
opportunity. They know that luck happens when preparation meets
opportunity. There’s consensus that the online gaming market is on
a major upswing — it may be time to strategically place a bet on
what looks to be a big winner.
For more information on Golden
Matrix Group Inc. (NASDAQ: GMGI),
please visit www.GoldenMatrix.com.
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