AMSTERDAM, March 18, 2016 /PRNewswire/ -- Royal
Philips (NYSE: PHG, AEX: PHIA) today announced the launch of
the "World's Sleepiest Website," an online resource to help those
who struggle with sleep get a better night's rest. Released in
support of the World Association of Sleep Medicine's annual World
Sleep Day, the website features a variety of visual content,
including videos and images to help restless sleepers and to serve
as a resource for chronically sleep deprived individuals who may
have an underlying sleep issue. The campaign aims to drive
awareness and education around sleep issues, and is the latest
effort in the company's continued dedication to enhance the lives
of patients suffering from obstructive sleep apnea (OSA) or other
serious sleep disorders.
Sleep debt is a global problem
While the
occasional sleepless night can be frustrating and inconvenient,
people who consistently suffer from inadequate sleep can experience
poor academic or work performance. According to a 2015 Philips
Respironics survey that surveyed people in 10 countries, 96 percent
said sleep was valuable to them and 87 percent ranked sleep as an
influence on their overall health and wellbeing; however of those
surveyed, only 17 percent consistently slept through the night.
"Sleep impacts everything we do, and it's no secret that we're
not getting the recommended eight hours," said Dr. Teofilo Lee-Chiong, M.D., Chief Medical Liaison,
Philips. "While it's one thing to recognize lack of sleep as an
issue, it's another to take active steps to get a better night's
sleep. With this website, we hope to engage the average person in
thinking about how sleep contributes to their overall health and
wellbeing."
For those struggling to sleep at night, SendMeToSleep.com
provides:
- "Relaxing" Content to Encourage Sleep: Whether it is a
baby falling asleep, a video of white noise, people yawning, or the
classic standby of a sheep hopping a fence, SendMeToSleep.com
features a variety of visual content to help inspire slumber.
- Helpful Tips for Sleeping Soundly: The site features
tips to help individuals get their sleep back on track, including
advice, insight on how the world sleeps differently, foods that
assist with a good night's sleep, and keys to help with
snoring.
- Resources to Help Identify Underlying Conditions: The
site also provides articles, quizzes, and other resources for
individuals to help them on their way to a good night's sleep.
When it is more than a restless night
More than
100 million people globally1 suffer from obstructive
sleep apnea (OSA). Chronic sleep or respiratory conditions can have
devastating effects if not treated or diagnosed, and it is
estimated that 80 percent of patients with OSA remain undiagnosed,
which can impact long-term health by turning sleep or breathing
into a burden.
"Based on our long history in sleep therapy innovation, we know
that it can be hard for OSA patients to stick with therapy, but the
first challenge is getting them diagnosed," said Mark Aloia, senior director of global clinical
research of Philips. "There are a substantial amount of people that
have classic signs of OSA, but still remain undiagnosed, and a lot
of the time it is because they don't know that their restlessness
at night isn't normal."
Visit SendMeToSleep.com to get inspired for slumber or take part
in the conversation by following #SendMeToSleep on Twitter:
@PhilipsHealth and @PhilipsResp, and Philips Respironics on
Facebook.
For further information, please contact:
Kathy O'Reilly
Philips
Tel: +1 978-659-2638
Mobile: +1 978-221-8919
Email: kathy.oreilly@philips.com
Twitter: @kathyoreilly
Alicia Cafardi
Philips
412-523-9616
alicia.cafardi@philips.com
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a diversified health and well-being
company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the
Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs
approximately 104,000 employees with sales and services
in more than 100 countries. The company is a leader in cardiac
care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as male shaving
and grooming and oral healthcare. News from Philips is located
at www.philips.com/newscenter.
1 http://www.stopbang.ca/osa/prevalence.php
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-20160318-NE50304.mp4
Logo -
http://photos.prnewswire.com/prnh/20140122/NE50581LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/philips-launches-worlds-sleepiest-website-to-help-restless-sleepers-maximize-their-slumber-300238088.html
SOURCE Royal Philips